Strategic Plan
REIV Strategy 2021-23 – Fit for the future The REIV Strategic Plan for the 2021-23 period has been approved and delivery is firmly underway. The summary highlights the four strategic pillars and the areas of focus over the next two years. The Board will be apprised of progress on an ongoing basis. Members will be advised of developments as they come on stream and overall progress will be highlighted in the Annual Report. In developing the Plan, management was mindful of a range of considerations highlighted by the Board, feedback from the February Member Survey and this year’s Connect events, and recent surveys and reports about the future of member organisations. Key areas for improvement highlighted through the REIV Member survey are clearly reflected in the Plan: • Membership growth: Getting all agents and agencies into membership • Advocacy: Stronger representation and improved legislative outcomes • Public awareness: REIV membership should be a genuine differentiator • Training and development: Easier access, higher quality and more cost effective It is important to note that the REIV’s purpose is embodied in the Constitution and is summarised in the Mission Statement: To enhance the professional excellence of our members to the benefit of the communities they work within, and to advocate and represent their interests. The articulation of an REIV vision places our ongoing purpose in a broader context: A Strong and Sustainable Victorian Property Sector.
Unite the Sector Realisation of the vision cannot be achieved by the REIV alone. The Plan recognises the need for the REIV to continue to grow membership, reflect diversity in our services and engagement 12 | THE ESTATE AGENT – AUGUST 2021
and encourage, facilitate and spearhead greater collaboration, cooperation and connection both within the membership and throughout the sector as a whole.
Be the Voice At the same time, the REIV must also continue to increase the power and credibility of its voice. Central to this will be building capacity and capability to deliver evidence-based active and reactive advocacy and representation and continuing to strengthen working relationships with key influencers and decision makers in government and elsewhere.
Deliver Valuable Content Enhancing professional excellence throughout our membership is core to the REIV’s purpose. Attention will be
focused not only on broadening the range of high-quality training, development opportunities, information, research and insights that we provide, but also ensuring ease of accessibility and greater personalisation of communication and offerings.
Build Strong Foundations Digital transformation of our services and operations is central to delivery of the Plan. This will include reinvention of the REIV website and its integration with other REIV platforms, optimising the use of our platforms, making effective use of the data to personalise and better target offerings and communication and implementing digital solutions where appropriate to increase the efficiency and effectiveness of internal operations.
