J. Social Media/Website Update

The EKU Graduate School website, www.gradschool.eku.edu, continues to receive thousands of page views each month according to the site’s Google™ Analytics. Overwhelmingly, the most popular page on the site is www.gradschool.eku.edu/graduate-programs that provides information on EKU’s graduate programs. The apply page, deadlines and graduate assistantship pages also receive significant activity.

From a recruiting, retention, and information dissemination mechanism perspective, the EKU Graduate School continues to utilize social media to connect with past, current, and future stakeholders. As new generations become college-aged (and other generations become more technologically savvy with social media), its use is critical for institutions of higher education.

EKU Graduate School Social Media

Social Media Platform: August 2020 Followers: June 2021 Followers: Percent Increase: Facebook 1,050 1,110 6% Instagram 415 1,364 229% Twitter 432 1,604 271%

Page 21 provides a glimpse of a few of the most popular social media posts from the fourth quarter.