Eastern Standard Press Clippings

P H I L LYA D N E W S . C O M

2 0

P

H

P. 4 COV E R STO RY: K L I P COLLECTIVE AND MONOGRAM

easternstandard.com

I

L

L

1 5

$ 6 . 0 0

J U LY/A U G U S T

Y

P. 1 1 RIC HARRIS NAMED P R E S I D E N T/ G M , N B C 1 0

P. 2 1 P H I L LY. C O M T E A M S W I T H H A P P Y C O G & S U P E R F R I E N D LY FOR SITE REDESIGN

P. 3 4 W E R E M E M B E R L O U YA G E R

P H I L LYA D N E W S . C O M

2 0

P

H

P. 5 P H I L LY A D C L U B ’ S PRESIDENT MESSAGE

I

L

L

1 5

$ 6 . 0 0

S E P T E M B E R / O C T O B E R

Y

P. 1 3 H A R M E L I N M E D I A’ S TV PREVIEW

easternstandard.com

P. 1 5 RTO + P N A M E D ‘ S M A L L AGENCY OF YEAR’

P. 3 0 - 4 4 M E D I A C O N TA C T D I R E C TO RY

JU REBRANDS AS ARMOR

RTO+P RELEASED DOG’S SCRATCH & SNIFF BOOK

ju Development, a digital agency founded in 013, recently rebranded with a new identity and th the addition of a new team member. The ew name is Armor. “As our company grows and ur offerings evolve, now was the right time to eate a new brand that better reflected who we are today and where we’re going morrow,” said Scott Peters, founder & CEO. rmor provides digital design and development rvices for top advertising agencies in hiladelphia, New York and Washington, D.C., well as brands such as Aqua Hotel & Resorts, KON, and Fortego, among others. In addition to new brand, the company recently expanded team with the hiring of Ryan Johnson, a UI ngineer who previously worked at Intuitive ompany and Allen & Gerritsen. Ryan leads e company’s visual design and front-end evelopment offerings. thisisarmor.com P H I L LYA D N E W S . C O M

2 0

P

H

P. 1 0 - 1 9 THOUGHT LEADERS REVEAL THEIR 2016 OUTLOOK

I

L

L

1 6

$ 6 . 0 0

J A N U A R Y/ F E B R U A R Y

Y

P. 2 0 H O L I D AY P A R T Y P H O T O E S S AY

P. 2 8 - 3 2 E D U C AT I O N S U P P L E M E N T

Red Tettemer O’Connell + Partners recently released a playful holiday scratch & sniff book just for dogs, called “Is That My Dinner?” for the healthy, human-grade pet food company, The Honest Kitchen. To showcase The Honest Kitchen’s product “Is That My Dinner?” taps into the one thing we all know our dogs love – smelling. In partnership with illustrator Annie Davidson, who co-designed and executed the artwork, the book is a story about a hopeful puppy, scratching and sniffing his way through a holiday party in search of a proper holiday meal.

2015” survey Furia Rubel agencies for

AB+C CREA

ab+c Creativ time winner internationa and commu won two pla

EASTERN STANDARD LAUNCHES LBBC’S WEBSITE

P. 4 0 - 4 3 NEWS FROM A R O U N D TOW N

ARMELIN REPRESENTS SUGARHOUSE

armelin Media is now handling all media anning and buying for SugarHouse Casino and ll be an instrumental part of advertising the ew expansion project at SugarHouse Casino. he expansion will include new restaurants and a 0,000 square-foot event center.

TO+P NAMED AOR FOR ANCHO REYES

ed Tettemer O’Connell + Partners has been amed Global Agency of Record (AOR) for e Ancho Reyes Chile Liqueur brand created y Licorera Ancho Reyes y CIA in Mexico nd inspired from a 1900’s-era recipe. Ancho eyes is distributed in the U.S. by familywned, independent distiller William Grant Sons . A category exclusive, Ancho Reyes based on a recipe from Puebla, a town in exico known for its ancho chiles. Due to the gency’s successful work with WGS brand eyka Vodka, RTO+P will now focus on creating category-first brand position for the brand, easternstandard.com addition to strategy, creative and social edia responsibilities. The initial focus will

Eastern Standard recently launched a new website for Living Beyond Breast Cancer, a Bala Cynwyd, PA-based national education and support organization for women and men who have been diagnosed with breast cancer and their vast network of supporters and care providers. Along with the aesthetics, the site also presents LBBC’s vast collection of content and offerings, organized and easily searchable by both topic and audience.

O3 WORLD RECEIVES HONORS After being named one of Philadelphia’s “Best Places to Work” by the Philadelphia Business Journal and one of Entrepreneur’s “Best Entrepreneurial Companies” by Entrepreneur Magazine this fall, O3 World can add another feather to its cap: a place on Entrepreneur’s Top Company Cultures list for small enterprises. This honor recognizes the agency’s exceptional culture, which drives employee engagement, exceeds employee expectations, and directly impacts company success. O3 World is the only Philadelphiabased small business in this prestigious list.

FURIA RUBEL VOTED BEST LEGAL MARKETING AGENCY Furia Rubel Communications has been named

Newark Natu University o mention (Un

A&G ADDS

Allen & Gerr Tröegs Indep brewery’s ne portfolio of and packagi Cultivator, a so well recei to explore th

JULY | AUGUST 2016 PHILLY AD NEWS

best practices in DC plans.

P H I L LYA D N E W S . C O M

2 0

P

H

P. 1 1 COV E R STO RY PRETTY DAMN SWEET

I

L

L

1 6

$ 6 . 0 0

J U LY/A G U S T

Y

P. 6 - 8 M E D I A M I L E STO N E S

P. 1 2 - 1 7 AGENCY ACTIVITY

P. 3 0 H I STO R I C P H I L A D E L P H I A MARKETING THRUST

Magazine, and the Bronze Award in the Integrated Media Category for the Liberate Your Thinking ampaign. Awards recipients are picutred bove along with Jill Deardorr (3rd from right).

EARDORFF RECEIVES MULTIPLE INDUSTRY AWARDS

eardorff, has been honored for its strategic marketing excellence by four leading rganizations that recognize the top marketing nitiatives created for the financial services and ommunications industries.

eardorff ’s work with BNY Mellon on its Brave onversations on Defined Contribution platform, which includes Planet DC magazine, received the ollowing awards from the Gramercy Institute, he Financial Communications Society, the Plan ponsor Council of America and the Academy of nteractive & Visual Arts. Through BNY Mellon’s rave Conversations platform, Deardorff helped o convey the firm’s overarching narrative that he “new world of retirement” requires new hinking from providers, sponsors, advisors and articipants alike, while arming the company’s wholesalers with a system of insights and tools to mpart thought leadership and guidance on the

easternstandard.com

Center City branding and technology agency Eastern Standard and renowned local photographer Chris Crisman recently staged a photo shoot for Pennsylvania Ballet’s upcoming 2016-17 season in the widely revered Philadelphia Museum of Art. While Pennsylvania Ballet’s regular season performances will take place at the Academy of Music and Merriam Theater, recreating and photographing select scenes from the future performances in various Museum settings provided a uniquely creative way for Pennsylvania Ballet to preview their work for the forthcoming season, convey the renewed energy inspired by new Artistic Director Angel Corella and showcase ballet as a true form of art in motion.

POLITICAL MULTIMEDIA COMPANY EXPANDS TO PA A leading political multimedia company is expanding operations into Pennsylvania. City & State New York, a source for in-depth reporting

CONTINUED ON P. 24

_ N E W S

EASTERN STANDARD PARTNERS FOR PENNSYLVANIA BALLET IMAGERY

easternstandard.com

P H I L LYA D N E W S . C O M

2 0

P

H

P. 9 M E N TO R I N G : T H E N E X T G E N E R AT I O N

I

L

L

1 6

$ 6 . 0 0

S E P T E M B E R / O C T O B E R

Y

P. 1 3 P R A Z E N I C A TA K E S H E L M O F T H E P H I L LY A D C L U B

easternstandard.com

P. 2 0 E M M Y AWA R D N O M I N AT I O N S

P. 3 0 - 4 3 M E D I A C O N TA C T D I R E C TO RY

easternstandard.com

easternstandard.com