Visual Merchandising using Mockshop

MockShop Project:

Six One One Pop up Shop

Six 6 One 1 One 1

Emily Hyde P14145599 FBUY 2417 Core Buying Visual Merchandising with Mockshop

Who is 611

Six One One is the ideal pop-up store for the modern man. The minimalist layout allows the customer to browse easily and does not overwhelm the individual upon entering A focus group undertaken by the author revealed that the majority of men prefer shopping in a non-cluttered, easily navigated store with the majority strongly agreeing that they want to ‘get in and out as quickly as possible’. Each fixture in Six One One has a full outfit including trousers, shirt, shoes and accessories, and outerwear. thus enabling the customer to find everything they are looking for in a single place and permitting them to fulfil their stated objective of getting in and out quickly and easily.

Six 6 One 1 One 1

611: Interior Specifications Wall 2.25m White Concrete

Rear wall 5.50m White Brick

Changing room 2.5m x 2m Black curtain Wall 1.25m White Concrete

JuttingWall 0.50m x 0.50 m White brick

JuttingWall 2m x 0.25m White brick Wall 3.75m White Concrete

JuttingWall 4m x 0.25m White brick

Carpet 4.25m x 1.75m Grey Abstract

Wall 6.50m White Concrete Flooring Grey Wood

Wall 8m White Concrete

Ceiling Red Wood

Six 6 One 1 One 1

611: Store without Merchandise or Fixtures

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611: OverHead View with Tags

Entry Point

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611: OverHead View Silver Zone

Gold Zone

Platinum Zone Focal Points Mannequins

Entry Point

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611: Enterence

As the store is a pop-up the enterence is made up of two posters, one with the name of the store and one a model in the merchandise. As studies show the first place customer look when when looking in a store is to the right, therefore three mannequins have been placed within eyelin of the enterence.

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611: Interior of Store

Focal Points Mannequins when customer enters the store

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611: Left Side from Front of Store

This poster is used to promote the Jean jacket that is located within the store. This has a prominent place in the store as the poster is focal point from the entrance of the store.

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611: Centre from front of Store

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611: Mannequins

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611: Mannequins

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611: Right Side from front of Store

This poster is used to promote the ever popular plaid shirt. This shirt is located on this partular fixture.

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611: Cash Desk

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611: Back of Store

This poster is used to promote the traners that are dotted around the store. In addition this poster is a focal point at the back of the store, visible from the enterence.

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611: Back of Store

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611: Changing Room

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611: View fron Back of Store

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611: Small Center Table, One of Three

Small table in black

Blue traners C45267 £45.00 4

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611: Small Center Table, Two of Three

Small table in black

Brown Brogues C56974 £70.00 2

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611: Small Center Table, Three of Three

Small table in black

Sunglasses C32159 £50.00 6

Brown briefcase C16813 £100.00 2

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611: Center Table

Red Tee with Motif C56489 £18.00 4

White tee with skull C32469 £20.00 2

Checked Shirt C46549 £35.00 2

Blue checked shirt C81269 £40.00 2

Rugby shirt C95641 £25.00 1

le shirt folded C16846 £35.00 2

Purp

Button down striped shirt blue C46589 £35.00 2

GQ Magazine C168419 £4.50 3

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611: Center Fixture

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611: Fixture Planogram

Brown backpack C16843 £40.00 2

Brown Belt C36425 £15.00 4

Black Belt C84395 £20.00 4

Black plain long sleeve C468435 £19.00 9 Biege Trousers C165748 £30.00 Grey Cardi C456872 £30.00

Jean with roll cuff C597456 £35.00 8

Brown Brogues C56974 £70.00 1

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611: Right Wall Fixture 1

Six 6 One 1 One 1

611: Fixture Planogram Banner with checked shirt

Grey Hoodie with Fur Hood C65489 £35.00 8

Button down striped shirt blue C46589 £35.00 8 Black Trousers C89564 £30.00 5

Brown boots C31465 £70.00 1

Black plain long sleeve C468435 £19.00 8

Checked Shirt C46549 £35.00 5

Brown boots C31465 £70.00 1

Brown boots C31465 £70.00 1

Folded stone wash jeans C13545 £30.00 8

Blue checked shirt C81269 £40.00 6

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611: Right Wall Fixture 2

Six 6 One 1 One 1

611: Fixture Planogram

PeaCoat C13268 £70.00 4

White tee with skull C32469 £20.00 8

Navy Cardigan C14155 7 £30.00 8

Blue backpack C97584 £30.00 2

Blue backpack C97584 £30.00 2

Black plain long sleeve C468435 £19.00 8

4

Blue tee C46584 £18.00 6

Purple shirt folded C16846 £35.00 6

Rugby shirt C95641 £25.00 8

Dark Wash jea ldedFolded stone wash C1235 C1354 5 £35.00 £305.00 5

Jean Jacket C46582 £35.00 13

Button down C

Blue checked shirt C81269 £40.00 6

C46843 £19.00 6

et R

Brown boots C31465 £70.00 1

Brown boots C31465 £70.00 1

t Quilted Jack C64589 £50.00 8

Six 6 One 1 One 1 Blue tee C4658 £18.00 6

ugby shir C95641 £25.00 8

611: Fixture Back Wall

Six 6 One 1 One 1

611: Fixture Back Wall

Banner 'A word to the men'

Jeans - Darlwash C56482 £25.00 8 White polo shirt with contrast collar C75297 £25.00 5

Blue traners C45267 £45.00 4

Grey Hoodie with Fur Hood C65489 £35.00 8 Blue tee C46584 £18.00 5

Red Tee with Motif C56489 £18.00 6

Button down striped shirt blue C46589 £35.00 6

Purple shirt folded C16846 £35.00 8

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611: Footfall

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611: Merchandise

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611: Merchandise

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611: Merchandise

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611: Merchandise

Six 6 One 1 One 1

Six 6 One 1 One 1