MockShop Project:
Six One One Pop up Shop
Six 6 One 1 One 1
Emily Hyde P14145599 FBUY 2417 Core Buying Visual Merchandising with Mockshop
Who is 611
Six One One is the ideal pop-up store for the modern man. The minimalist layout allows the customer to browse easily and does not overwhelm the individual upon entering A focus group undertaken by the author revealed that the majority of men prefer shopping in a non-cluttered, easily navigated store with the majority strongly agreeing that they want to ‘get in and out as quickly as possible’. Each fixture in Six One One has a full outfit including trousers, shirt, shoes and accessories, and outerwear. thus enabling the customer to find everything they are looking for in a single place and permitting them to fulfil their stated objective of getting in and out quickly and easily.
Six 6 One 1 One 1
611: Interior Specifications Wall 2.25m White Concrete
Rear wall 5.50m White Brick
Changing room 2.5m x 2m Black curtain Wall 1.25m White Concrete
JuttingWall 0.50m x 0.50 m White brick
JuttingWall 2m x 0.25m White brick Wall 3.75m White Concrete
JuttingWall 4m x 0.25m White brick
Carpet 4.25m x 1.75m Grey Abstract
Wall 6.50m White Concrete Flooring Grey Wood
Wall 8m White Concrete
Ceiling Red Wood
Six 6 One 1 One 1
611: Store without Merchandise or Fixtures
Six 6 One 1 One 1
611: OverHead View with Tags
Entry Point
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611: OverHead View Silver Zone
Gold Zone
Platinum Zone Focal Points Mannequins
Entry Point
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611: Enterence
As the store is a pop-up the enterence is made up of two posters, one with the name of the store and one a model in the merchandise. As studies show the first place customer look when when looking in a store is to the right, therefore three mannequins have been placed within eyelin of the enterence.
Six 6 One 1 One 1
611: Interior of Store
Focal Points Mannequins when customer enters the store
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611: Left Side from Front of Store
This poster is used to promote the Jean jacket that is located within the store. This has a prominent place in the store as the poster is focal point from the entrance of the store.
Six 6 One 1 One 1
611: Centre from front of Store
Six 6 One 1 One 1
611: Mannequins
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611: Mannequins
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611: Right Side from front of Store
This poster is used to promote the ever popular plaid shirt. This shirt is located on this partular fixture.
Six 6 One 1 One 1
611: Cash Desk
Six 6 One 1 One 1
611: Back of Store
This poster is used to promote the traners that are dotted around the store. In addition this poster is a focal point at the back of the store, visible from the enterence.
Six 6 One 1 One 1
611: Back of Store
Six 6 One 1 One 1
611: Changing Room
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611: View fron Back of Store
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611: Small Center Table, One of Three
Small table in black
Blue traners C45267 £45.00 4
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611: Small Center Table, Two of Three
Small table in black
Brown Brogues C56974 £70.00 2
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611: Small Center Table, Three of Three
Small table in black
Sunglasses C32159 £50.00 6
Brown briefcase C16813 £100.00 2
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611: Center Table
Red Tee with Motif C56489 £18.00 4
White tee with skull C32469 £20.00 2
Checked Shirt C46549 £35.00 2
Blue checked shirt C81269 £40.00 2
Rugby shirt C95641 £25.00 1
le shirt folded C16846 £35.00 2
Purp
Button down striped shirt blue C46589 £35.00 2
GQ Magazine C168419 £4.50 3
Six 6 One 1 One 1
611: Center Fixture
Six 6 One 1 One 1
611: Fixture Planogram
Brown backpack C16843 £40.00 2
Brown Belt C36425 £15.00 4
Black Belt C84395 £20.00 4
Black plain long sleeve C468435 £19.00 9 Biege Trousers C165748 £30.00 Grey Cardi C456872 £30.00
Jean with roll cuff C597456 £35.00 8
Brown Brogues C56974 £70.00 1
Six 6 One 1 One 1
611: Right Wall Fixture 1
Six 6 One 1 One 1
611: Fixture Planogram Banner with checked shirt
Grey Hoodie with Fur Hood C65489 £35.00 8
Button down striped shirt blue C46589 £35.00 8 Black Trousers C89564 £30.00 5
Brown boots C31465 £70.00 1
Black plain long sleeve C468435 £19.00 8
Checked Shirt C46549 £35.00 5
Brown boots C31465 £70.00 1
Brown boots C31465 £70.00 1
Folded stone wash jeans C13545 £30.00 8
Blue checked shirt C81269 £40.00 6
Six 6 One 1 One 1
611: Right Wall Fixture 2
Six 6 One 1 One 1
611: Fixture Planogram
PeaCoat C13268 £70.00 4
White tee with skull C32469 £20.00 8
Navy Cardigan C14155 7 £30.00 8
Blue backpack C97584 £30.00 2
Blue backpack C97584 £30.00 2
Black plain long sleeve C468435 £19.00 8
4
Blue tee C46584 £18.00 6
Purple shirt folded C16846 £35.00 6
Rugby shirt C95641 £25.00 8
Dark Wash jea ldedFolded stone wash C1235 C1354 5 £35.00 £305.00 5
Jean Jacket C46582 £35.00 13
Button down C
Blue checked shirt C81269 £40.00 6
C46843 £19.00 6
et R
Brown boots C31465 £70.00 1
Brown boots C31465 £70.00 1
t Quilted Jack C64589 £50.00 8
Six 6 One 1 One 1 Blue tee C4658 £18.00 6
ugby shir C95641 £25.00 8
611: Fixture Back Wall
Six 6 One 1 One 1
611: Fixture Back Wall
Banner 'A word to the men'
Jeans - Darlwash C56482 £25.00 8 White polo shirt with contrast collar C75297 £25.00 5
Blue traners C45267 £45.00 4
Grey Hoodie with Fur Hood C65489 £35.00 8 Blue tee C46584 £18.00 5
Red Tee with Motif C56489 £18.00 6
Button down striped shirt blue C46589 £35.00 6
Purple shirt folded C16846 £35.00 8
Six 6 One 1 One 1
611: Footfall
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611: Merchandise
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611: Merchandise
Six 6 One 1 One 1
611: Merchandise
Six 6 One 1 One 1
611: Merchandise
Six 6 One 1 One 1
Six 6 One 1 One 1