EBM Magazine #15

Page 60

LIFESTYLE

THE KING OF THE SWING Words by Rachel Zammit Cutajar Photography by Julia Boikova

Golf has long been known as the sport of the CEO, with more business deals occurring on the course than holes-in-one. On an island slap bang in the Mediterranean, it’s wonderful to escape the dusty, blistering heat and head over to the golf course for a few hours of greenery, fresh air, and relaxation, with a little bit of a competitive edge. And that’s just what the iGaming expat community did late in August as they fought it out to be crowned as the king of the swing in the Enteractive Cup at the Royal Malta Golf Club. The Enteractive Cup mimics the famous Ryder Cup, where two teams of 12 players each – Europe and The Rest of the World – compete for the coveted title over three days. Andrew Foster, Chief Business Officer at Enteractive, is always on the lookout for the next big thing in the world of sports and came upon SPORTSvox, an expat community that played regular golf tournaments, organised by Neill Simpson. “SPORTSvox started out as a WhatsApp group between two or three friends who wanted to play but not with enough frequency to justify joining the club. Two or three years ago we decided to take it a little further

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and open it up to the iGaming expat community with much success. Today there are a number of tournaments played throughout the season between March and December.” This is how Andy was introduced to golfing in Malta and he saw an opportunity for Enteractive Gaming to create this tournament. Both Neill and Andy were on the winning Rest of the World team – Neill having been kicked off the European team as a result of Brexit. However, both agree that there is more to this tournament than simply winning a cup.


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