Leeds College of Art BA (Hons) ILLUSTRATION OUIL505 ILLUSTRATION 2: Applied Illustration
Level
05
Credits 30
Module Brief Title: Product, Range & Distribution
STUDIO BRIEF 1: Project Proposal
Project Rationale What do you intend to do and why? I intend to produce a series of illustrations for WWF’s adopt an animal campaign, encouraging the UK public to help fund the protection of the Bornean and Sumatran Orangutan. I have selected this to be my content, as I would like to produce illustrations that provoke positive change in the world, especially regarding issues that I am passionate about such as the conservation of the earth’s species and their habitats. I will be using this project to gain a better understanding of how to evoke new thinking within a mass audience through illustration and design, researching into the psychology of behavioral change. My primary focus for the project will be opening up WWF’s adoption campaign to a new audience - making it appeal to young adults. To achieve this I will be creating a series of illustrations that can be used for a social media and commercial advertising campaign – to raise awareness and encourage people to donate to the cause. The use of social media is especially relevant as my campaign is aimed towards young adults – the technology generation. These illustrations then may also be applied to a series of products – such as tshirts, tote bags and limited edition prints to replace the cuddly toys in the adoption packs or to be sold through WWF’s online shop.
THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice. GENERAL THEMES:
The protection and conservation of animals and their habitats How to evoke behavioral change through design SPECIFIC SUBJECTS:
Bornean and Sumatran Orangutan WWF adoption campaign Palm Oil Illegal pet trade Illegal logging and mining Protection of rainforests PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs? SPECIFIC DISCIPLINARY AREA: Illustrative products/retail – homewares, textiles, paper products