FAIR TRADE CULTURAL HERITAGE AND ECOTOURISM
AGENDA • • • • •
WHAT IS FAIR TRADE? EVOLUTION OF FAIR TRADE FAIR TRADE AND TOURISM CASES OPEN FORUM: CHALLENGES
FT Objectives: 1. Provide marginalized producers/workers with security and self-sufficency 2. Empower them as stakeholders 3. Achieve greater equity in int’l trade
Evolution Fairtrade label introduced in the 80’s Independent audit of criteria for label Expanding certification of coffee,sugar,tea, cotton, flowers
FT in tourism • TourismConcern (tourismconcern.org.uk) • Principles and Criteria of FT in Tourism: Dialogue with 200 org’s • TC working with The Fairtrade Labelling Org and the Fairtrade Foundation • Int’l FT in Tourism Network: e-based dialogue
Key points • Maximize benefits for local destination stakeholders through local and int’l partnerships • Rights of indigenous host communities to participate as equals in tourism development • Encourage public/private partnerships • Ethical codes of conduct • Reduction of leakages, increase of linkages • Training and employment • Fair price; wages; competition; distribution; transparency • Respect for cultural assets • Sustainable use of natural resources
INT’L EXPANSION OF FT • • • •
Eco-fashion: Match “desire with virtue” Bono, Coldplay, Cameron Diaz: show biz buzz Mega-trend: Give a damn! Mainstream distribution: Harvey Nichols, Selfridges, M&S • ”Choice editing” • FT in UK: £40 billion • FT products bought last year: UK 40 %; France 75 %
Bono: ”Shopping is politics. You vote with your wallet.”
WAYS TO GROW • • • • • •
The Web Distribution Marketing Pricing Certification Partnerships/CSR