Amy Fraenkel, UNEP

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Green Passport Campaign

United Nations Environment Programme


Green Passport Campaign's main objectives |

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Create mechanisms to raise tourists’ awareness (website, supporting communication materials, postcards, leaflets, etc) Validate the communication material to tourists in a selected pilot destination in Brazil Expand outreach methods


Where are we now? |

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Global launch of the internet based Campaign during the International Tourism Berlin Fair, March 2008 Launching of the pilot project in Paraty, Brazil in March 2008 and training workshops for the tourism community Development of workplan with specific actions to support the campaign, May 2008


Website www.unep.fr/greenpassport


Brazil Pilot Project

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Brazilian Ministry of Tourism

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Brazilian Ministry of Environment


Additional Activities Underway Development of the Green Passport hardcopy

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Postcards


Posters and banners


Next steps

Country-specific Green Passports (hard copy) | Destination distribution | Translations and dissemination |

• Greek • Spanish • German |

Highlighting specific country commitments


For more information Helena Rey Associate Tourism Programme Officer United Nations Environment Programme tourism@unep.fr http://www.unep.fr/tourism http://www.unep.fr/greenpassport


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