Green Passport Campaign
United Nations Environment Programme
Green Passport Campaign's main objectives |
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Create mechanisms to raise tourists’ awareness (website, supporting communication materials, postcards, leaflets, etc) Validate the communication material to tourists in a selected pilot destination in Brazil Expand outreach methods
Where are we now? |
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Global launch of the internet based Campaign during the International Tourism Berlin Fair, March 2008 Launching of the pilot project in Paraty, Brazil in March 2008 and training workshops for the tourism community Development of workplan with specific actions to support the campaign, May 2008
Website www.unep.fr/greenpassport
Brazil Pilot Project
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Brazilian Ministry of Tourism
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Brazilian Ministry of Environment
Additional Activities Underway Development of the Green Passport hardcopy
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Postcards
Posters and banners
Next steps
Country-specific Green Passports (hard copy) | Destination distribution | Translations and dissemination |
• Greek • Spanish • German |
Highlighting specific country commitments
For more information Helena Rey Associate Tourism Programme Officer United Nations Environment Programme tourism@unep.fr http://www.unep.fr/tourism http://www.unep.fr/greenpassport