Amy Fraenkel, UNEP

Green Passport Campaign

United Nations Environment Programme

Green Passport Campaign's main objectives |

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Create mechanisms to raise tourists’ awareness (website, supporting communication materials, postcards, leaflets, etc) Validate the communication material to tourists in a selected pilot destination in Brazil Expand outreach methods

Where are we now? |

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Global launch of the internet based Campaign during the International Tourism Berlin Fair, March 2008 Launching of the pilot project in Paraty, Brazil in March 2008 and training workshops for the tourism community Development of workplan with specific actions to support the campaign, May 2008

Website www.unep.fr/greenpassport

Brazil Pilot Project

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Brazilian Ministry of Tourism

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Brazilian Ministry of Environment

Additional Activities Underway Development of the Green Passport hardcopy

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Postcards

Posters and banners

Next steps

Country-specific Green Passports (hard copy) | Destination distribution | Translations and dissemination |

• Greek • Spanish • German |

Highlighting specific country commitments

For more information Helena Rey Associate Tourism Programme Officer United Nations Environment Programme tourism@unep.fr http://www.unep.fr/tourism http://www.unep.fr/greenpassport