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“Tourism and conservation go hand in hand.

You don’t build a business at the expense of the environment, you build a business by celebrating it and working to conserve it for future generations.”

- Sven Olof Lindblad, founder, Lindblad Expeditions

Partnerships for Successful Marine Conservation: Engaging Travelers into Action Mary Jo Viederman VP Communications, Lindblad Expeditions TIES, September 27, 2007

Partnerships 101 • marriage: for better or worse, for richer for poorer, in sickness and in health • hard work

ROI on partnerships • true love?

• paying off the shared mission

Challenge to successful partnerships?

• Discovering how 1 plus 1 equals 10 • What can you offer together?

• Science/Credibility/Non profit status

our shared mission • Inspiring people to explore and care about the planet • exploration • innovation • conservation

GUEST SATISFACTION

TRIANGLE MODEL OF BENEFITS

BUSINESS SUCCESS

COMMUNITY BENEFIT

A National Geographic/Lindblad Expedition provides a deep emotional imprint, a profound experience, that can inspire people to act.

GUEST SATISFACTION Invest in your guest

GUEST SATISFACTION Invest in your guest Take guests to the remote and pristine corners of the planet Offer experts from Nat Geo from explorers to photographers Facilitate with exceptional staff/crew Provide innovative expedition tools Invite guest to participate in conservation campaigns Facilitate conversation when they return/builds loyalty

The emotional imprint will never leave them. It will transform emotional ambassadors, and will INSPIRE THEM TO CARE ABOUT THE PLANET.

COMMUNITY BENEFIT Invest in the community and the destination Raising money for conservation Education programs (Teachers on Board/Kids on board) Micro-enterprise initiatives for local jobs (ATA)

The community will open their hearts to our business/guests.

BUSINESS SUCCESS Invest in your operation • Believe in and stick to your mission • Constantly improve and innovate your operation - technology - sustainability practices - inspiring workplace - itineraries -philanthropy record

Your employees will feel good about their company, be faithful and transmit that passion to your guests.

GUEST SATISFACTION

TRIANGLE MODEL OF BENEFITS

BUSINESS SUCCESS

COMMUNITY BENEFIT

National Geographic has inspired you with photos of the most beautiful places around the world for more than a century. Now, together with Lindblad, you can discover them in person. Join us as we explore the places and issues that shape our incredible planet.

expeditions.com/issue • respectful tourism • marine stewardship • global warming

Live an Issue Landing Page

Our Heroes Main Page

Up Close: Responsible Tourism Page

Up Close: Marine Conservation Page

Up Close: Global Warming Page