“Tourism and conservation go hand in hand. You don’t build a business at the expense of the environment, you build a business by celebrating it and working to conserve it for future generations.” - Sven Olof Lindblad, founder, Lindblad Expeditions
Partnerships for Successful Marine Conservation: Engaging Travelers into Action Mary Jo Viederman VP Communications, Lindblad Expeditions TIES, September 27, 2007
Partnerships 101 • marriage: for better or worse, for richer for poorer, in sickness and in health • hard work
ROI on partnerships • true love? • paying off the shared mission
Challenge to successful partnerships? • Discovering how 1 plus 1 equals 10 • What can you offer together? • Science/Credibility/Non profit status
our shared mission • Inspiring people to explore and care about the planet • exploration • innovation • conservation
GUEST SATISFACTION
TRIANGLE MODEL OF BENEFITS
BUSINESS SUCCESS
COMMUNITY BENEFIT
A National Geographic/Lindblad Expedition provides a deep emotional imprint, a profound experience, that can inspire people to act.
GUEST SATISFACTION Invest in your guest
GUEST SATISFACTION Invest in your guest Take guests to the remote and pristine corners of the planet Offer experts from Nat Geo from explorers to photographers Facilitate with exceptional staff/crew Provide innovative expedition tools Invite guest to participate in conservation campaigns Facilitate conversation when they return/builds loyalty
The emotional imprint will never leave them. It will transform emotional ambassadors, and will INSPIRE THEM TO CARE ABOUT THE PLANET.
COMMUNITY BENEFIT Invest in the community and the destination Raising money for conservation Education programs (Teachers on Board/Kids on board) Micro-enterprise initiatives for local jobs (ATA)
The community will open their hearts to our business/guests.
BUSINESS SUCCESS Invest in your operation • Believe in and stick to your mission • Constantly improve and innovate your operation - technology - sustainability practices - inspiring workplace - itineraries -philanthropy record
Your employees will feel good about their company, be faithful and transmit that passion to your guests.
GUEST SATISFACTION
TRIANGLE MODEL OF BENEFITS
BUSINESS SUCCESS
COMMUNITY BENEFIT
National Geographic has inspired you with photos of the most beautiful places around the world for more than a century. Now, together with Lindblad, you can discover them in person. Join us as we explore the places and issues that shape our incredible planet.
expeditions.com/issue • respectful tourism • marine stewardship • global warming
Live an Issue Landing Page
Our Heroes Main Page
Up Close: Responsible Tourism Page
Up Close: Marine Conservation Page
Up Close: Global Warming Page