To Sustain, Share Stories

To Sustain, Share Stories

Stories advance the work of conservation. They nurture the growth of a land ethic and cultivate a sense of stewardship for our environments and cultures.

Traditions

Cultural Diversity Environment

Ecotourism

Community

Preservation

SUSTAINABILITY Green Design

Local

Economic Vitality

Energy Efficiency Conservation

STORIES

Bio-diversity

sus·tain·able adj : 1: of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged

sus·tain·able de·vel·op·ment n : 1: development which meets the needs of the present without compromising the ability of future generations to meet their own needs (The Brundtland Report, “Our Common Future”, UNWCED, 1987).

ENVIRONMENTAL

SOCIAL

ECONOMIC

sto·ries n : 1: a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader.

INTERPRETATION

Voicing the Stories of People & Place

Interpretation is a form of communication and a vehicle for recruiting stewards.

Stories pique interest, prompt understanding, and inspire care.

INTERPRETATION

Provocative & Relevant Stories

More than facts, stories trigger a connection.

INTELLECTUAL RESPONSE

EMOTIONAL RESPONSE

PROVOCATIVE / THINKING

RELEVANT / TOUCHING

INTERPRETATION

Authentic Portrayals

Communicating the essence of place and unveiling its physical, social, historical and fictional qualities.

COLLECTING STORIES Community Engagement Locals really know a place and will harbor the best stories.

Conversations about place and its unique qualities build local appreciation and pride.

case study: DISCOVER LIBERTY! Project Challenges: 1. Improve the visitor experience on Liberty Island.

2. Build understanding and appreciation for the significance of the Statue of Liberty.

3. Reach broader audiences.

case study: DISCOVER LIBERTY! Inspire reflection on the symbolism of the Statue and the ideals she represents.

Appeal to techo-tourists and youth.

case study: SAN LUIS VALLEY, CO Project Challenges: 1. Promote tourism in the San Luis Valley 2. Build support for preservation of the Valley’s heritage resources.

case study: SAN LUIS VALLEY Residents identify their stories and the resources that evoke the cultural, historic and natural heritage of their valley.

Foundation for tourism . Educational tool

case study: DENVER STORY TREK Project Challenges: 1. Recruit visitors to the City’s cultural and historic sites.

2. Develop means of sharing the City’s heritage with locals and visitors.

3. Build support for historic preservation in Denver.

case study: DENVER STORY TREK Discover Denver’s heritage and how it’s meaningful.

Fresh content . Story sharing

SUSTAINING BENEFITS

Environmental . Social . Economic

Effective storytelling lays the groundwork for tourism that celebrates and sustains cultural diversity and bio-diversity.

Jobs . Profits . Preservation of traditions.

SHARING STORIES

An Investment in Place and Sustainability