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GREEN ROUTES Supporting Rural Communities through Sustainable Tourism

www.greenroutes.org

Angry Trout Cafe

The Food

As local as possible Sustainably raised or harvested

The Furnishings

• Locally-made • Supporting local artisans and businesses

Energy

Efficiency, Sources, Alternatives

Reduce, Reuse, Recycle

Green Products

WHY ARE WE DOING SUSTAINABLE TOURISM? 1. New economic development strategy for rural communities 2. Provides communities’ an incentive for protecting and enhancing their local assets, culture, and environment

www.greenroutes.org

THE PROCESS 1. Review Existing Models 2. Community Discussions 3. Research (focus groups, consumer surveys) 4. Develop the process, criteria and model

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SUSTAINABLE BUSINESSES Green Routes encourages businesses and venues to contribute to environmental stewardship, economic vitality and community well-being.

Social

Environmental

Economic

Locally Owned Community Minded Engage Travelers

Reduce Energy Consumption Green Building Recycle/Compost Non-Toxic Cleaning

Buys Local Living Wage Manages Growth Fair Trade

www.greenroutes.org

SUSTAINABLE TRAVELERS Green Routes encourages individuals to travel in ways that respect communities, the environment and support local businesses.

Social

Environmental

Economic

Respect Cultures Call Ahead Re-think Expectations Learn about a Region

Choose Sustainable Transportation Leave No Trace Bring Travel Mug/ Water Bottle

Support Local Businesses Eat Local Foods Buy Locally Made Souvenirs

www.greenroutes.org

BRANCHES OF ACTIVITY 1. Support for Businesses 2. Marketing 3. Broadening Communities

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SUPPORT FOR BUSINESSES 1.

2.

3.

4.

5.

6.

Workshops E-Newsletter Resource Guide Networking Exposure Marketing

www.greenroutes.org

MARKETING 1.

2.

3.

4.

5.

Glove box maps Tours Website Enewsletter Travelogue

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GREEN ROUTES Glove Box Maps Bluff Country North Shore Tamarack Upper Minnesota River Valley Tatanka Bluffs Lake and Pine Country Agassiz

Maps produced: 7 X 4000 = 28000 www.greenroutes.org

GREEN ROUTES Culinary Tours Taking people to tour local farms and pick up food for a local dinner prepared by Chef Jenny Breen

Presented with the Minnesota Landscape Arboretum

www.greenroutes.org

GREEN ROUTES www.greenroutes.org Searchable mapping Eat Play Sleep Shop Learn

www.greenroutes.org

GREEN ROUTES Travelogue Travelers pledge to visit 5 destinations over a year to support sustainable business development.

Projected participation: 5 X 500 = 2500

www.greenroutes.org

NEW AREAS 1. Journeys with First Nations 2. Expanding beyond Minnesota

www.greenroutes.org

GREEn ROuTES Jan Joannides Renewing the Countryside jan@rtcinfo.org (612) 251-7304 (612) 871-1541 info@rtcinfo.org

Special thanks to funding from the Minneapolis Foundation, USDA North Central SARE, Beim Foundation and input and support from the University of Minnesota Tourism Center, University of Minnesota Regional Sustainable Development Partnerships

www.greenroutes.org