GREEN ROUTES Supporting Rural Communities through Sustainable Tourism
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Angry Trout Cafe
The Food
As local as possible Sustainably raised or harvested
The Furnishings
• Locally-made • Supporting local artisans and businesses
Energy
Efficiency, Sources, Alternatives
Reduce, Reuse, Recycle
Green Products
WHY ARE WE DOING SUSTAINABLE TOURISM? 1. New economic development strategy for rural communities 2. Provides communities’ an incentive for protecting and enhancing their local assets, culture, and environment
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THE PROCESS 1. Review Existing Models 2. Community Discussions 3. Research (focus groups, consumer surveys) 4. Develop the process, criteria and model
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SUSTAINABLE BUSINESSES Green Routes encourages businesses and venues to contribute to environmental stewardship, economic vitality and community well-being. Social
Environmental
Economic
Locally Owned Community Minded Engage Travelers
Reduce Energy Consumption Green Building Recycle/Compost Non-Toxic Cleaning
Buys Local Living Wage Manages Growth Fair Trade
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SUSTAINABLE TRAVELERS Green Routes encourages individuals to travel in ways that respect communities, the environment and support local businesses. Social
Environmental
Economic
Respect Cultures Call Ahead Re-think Expectations Learn about a Region
Choose Sustainable Transportation Leave No Trace Bring Travel Mug/ Water Bottle
Support Local Businesses Eat Local Foods Buy Locally Made Souvenirs
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BRANCHES OF ACTIVITY 1. Support for Businesses 2. Marketing 3. Broadening Communities
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SUPPORT FOR BUSINESSES 1. 2. 3. 4. 5. 6.
Workshops E-Newsletter Resource Guide Networking Exposure Marketing
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MARKETING 1. 2. 3. 4. 5.
Glove box maps Tours Website Enewsletter Travelogue
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GREEN ROUTES Glove Box Maps Bluff Country North Shore Tamarack Upper Minnesota River Valley Tatanka Bluffs Lake and Pine Country Agassiz
Maps produced: 7 X 4000 = 28000 www.greenroutes.org
GREEN ROUTES Culinary Tours Taking people to tour local farms and pick up food for a local dinner prepared by Chef Jenny Breen
Presented with the Minnesota Landscape Arboretum
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GREEN ROUTES www.greenroutes.org Searchable mapping Eat Play Sleep Shop Learn
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GREEN ROUTES Travelogue Travelers pledge to visit 5 destinations over a year to support sustainable business development. Projected participation: 5 X 500 = 2500
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NEW AREAS 1. Journeys with First Nations 2. Expanding beyond Minnesota
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GREEn ROuTES Jan Joannides Renewing the Countryside jan@rtcinfo.org (612) 251-7304 (612) 871-1541 info@rtcinfo.org
Special thanks to funding from the Minneapolis Foundation, USDA North Central SARE, Beim Foundation and input and support from the University of Minnesota Tourism Center, University of Minnesota Regional Sustainable Development Partnerships
www.greenroutes.org