http://www.box.net/shared/static/nuj9m4tc8n

Green Team Mission: Use communications to harness the power of business to bring about social and environmental change.

Travel Environment

Environment

Environment

Travel

Awakening Consumers

More Female 55/45

Median age 42.6

Middle class HHI 61K

Very well educated

Awakening Consumers 49MM 23% of US

High density Urban/Suburban

Coastal markets

Iowa Farmer Baltimore School teacher

Chicago Lawyer

Wallstreet broker

Awakening Consumers Transcends demographics

New England Housewife

Silicon Valley Programmer

Santa Fe Artist Colorado Policeman

Awakening Consumers Rife with paradox

 Spend more: $6,000+ (132)  Own a passport (137)  Travel more abroad (172)  Combine foreign business

and personal travel (168)  Plan travel online (140)

Awakening Awakening Consumers Consumers

e Travel is their their Travel is core indulgence

core indulgence

Source: MRI Fall 2006

Awakening Consumers Pack their values along with their sunscreen

Curiosity

Active

Wellness

Giving Back

Three Trends to Watch Global Warming Carbon Consumer Empowerment

1. Global Warming

1. Global Warming

77%

of Americans believe there is solid evidence that it is occurring today

52%

of Americans believe it should be a high priority for governments

72%

of Americans believe action is needed RIGHT NOW

Source: CBS News / New York Times Poll, April 26, 2007 Pew research Report 2007

See it before it melts‌

D'Agositini Fjord, Tierra del Fuego, Chile

Mom, what’s a coral reef?

A reef off of Simeuleu Island, Indonesia

2. Carbon

2. Carbon

“Forgive us our carbon…”

The Vatican

2. Carbon  Offsetting a scam?  Little or no regulation  Airline Industry Feeling the Heat

3. Consumer Empowerment

75%

of US households have broadband Internet access (up 21%)

50M

blogs

Source: Pew Internet & American Life Project, 2006

3. Consumer Empowerment

HomeDepotSucks.org

3. Consumer Empowerment | Travel

mass confusion

Green Confusion

Green Confusion

“At Home Depot, How Green is that Chainsaw?”

The New York Times, June 25, 2007

Green Confusion | Travel  Adventure Tourism?  Eco-tourism?  Sustainable tourism?  Responsible tourism?  Nature-based tourism  Green tourism?

Show “green” travel pubs

Green Confusion | Travel

Awakening Consumers Value based Diverse Paradoxical Love to travel Concerned about global warming Counting carbon Empowered by the Internet Confused

How do you talk to the Awakening Consumer?

How do you talk to the Awakening Consumer?

Clarity | Candor | Hope

Clarity Ecuador

Candor Dominica

Hope Lindblad Expeditions

Thanks Our Work: greenteamusa.com g-Think.com Contact Info: Hugh Hough (212) 966-6365 hugh@greenteamusa.com