Call for Action: From Sustainability To Sustainability Reporting

Climate Change and Tourism Track # 2

Interpretation and Education

Preparing New Entrepreneurs: Moving from Sustainability (Labels) to Sustainability Reporting Robert E. Pfister Recreation and Tourism Management

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Principles and Practices of Sustainability In Entrepreneurship Education

Social – Cultural

Economic

Environmental

Global Sustainable Tourism Criteria Meaning Associated with Awards – Certification Accreditation

Timely Effort to address the “Clutter and Clarity”

“Sustainability Education “ is part or • Tourism Diploma • Bachelor of Tourism Management

Assignment “Find the Agents of Change�

Show case Innovators Early Majority

Late Majority

TIME Early Adopters

Laggards Last

First

Categories Of Adopters

Social – Cultural Economic

1. Template

Environment

Report Format

2. Organizing Concept Triple Bottom Line Accounting Model

Input:

Functional Components:

•Financial Resources •Human Resources •Facilities/Suppliers •Environmental Resources •Community Resources

•Events & Attractions •Transportation and travel facilitators •Lodging •Food Services

Outputs •Stakeholder profits and employee benefits •Achievement of Environmental Performance Goals •Benefits to Community and Social Goals

FIND THE INNOVATORS

• Adopted and published their Codes of Conduct • Incorporate ethics training as part of staff orientation • Use “triple bottom line” measures for measuring their success • Prepare Sustainability Report to monitor changes in performance measures.

• Linked customer satisfaction to transparent “green practices”.

http://www.canadianmountainholidays.com/brochure/sustainability/

Environmental Performance Measuring Environmental Performance http://www.xanterra.com/company-profile-who-we-are-368.html

2004: SECOND NATURE REPORT Adopted and published 14 goals moving CMH towards a more sustainable operation. The areas of performance covered wildlife, landscape evaluation, energy consumption, water consumption, waste disposal and so forth.

Sustainability Reporting

Message from the President & CEO

In our 2005 Sustainability Report, I stated that one of our biggest environmental setbacks of the year was our inability to finance and install a 220 kW solar energy system .

While we lost that battle, I vowed not to give up on this project because I know that weaning our company off fossil fuels could be the most important environmental achievement we could ever accomplish.

With a scientific consensus on human-induced climate change and obvious national security issues surrounding our country’s dependence upon fossil fuels, I’m not sure that there exists a more salient environmental issue for our generation, than global warming

Progress Towards Xanterra's 2015 Environmental Vision Goals

2006 Progress Toward Goal (baseline year 2000*) Greenhouse gas (carbon dioxide) Decrease -17.0% (-20.2% normalized)*** Sulfur and nitrogen Greenhouse greenhouse gas oxide Gas (CO2) emissions by -20.5% Emissions 30% Nitrogen oxide -20.7% Resource Xanterra's 2015 Goal

Renewable energy provides 18.2% of all electricity usage (excluding hydroelectric) in Xanterra's national Increase usage of park operations. Companywide, this represents 11.5% Renewable renewable energy to of all electricity used. From 2006-2007 renewable Energy provide 7% of total energy increased 28%. (These figures include new electricity consumed I on-site solar PV systems being developed in 2007 in Death Valley and Rocky Mountain National Parks).

Solid Waste

Divert from l And fill 50% of all solid waste generated

Diversion rate 51% (national parks); 38% (companywide) Waste to landfill -31.1% (from 13.4 million to 9.3 million pounds) Waste recycled/diverted +209% (from 1.87 million pounds to 5.78 million pounds) Electricity usage -14.2%** (-17.5% normalized for revenue) Propane usage:

Fossil Fuels

Sustainabl e Cuisine

+23.7%

(+19% normalized)

Decrease fossil ffuel Natural gas usage -4.9% (-8.5% normalized) usage by 30% Heating fuel oil usage -26.5% (-29.3% normalized) Diesel fuel usage +7.4% (+3.3% normalized) Gasoline usage +20.5% (+15.9 normalized) Increase purchases Sustainable cuisine purchases have increased from of sustainable food $1.4 million in 2004 to $3.1 million in 2006, a 120% items to 50% of a increase in two years, totaling 11.4% of companywide ll food food expenditures. expenditures

Transportation

Hazardous Waste

Water

Xanterra's 2007 corporate Achieve companywide CAFE average fuel economy (CAFE) (corporate average fuel was 20.4 mpg (EPA rated economy) standard of 35 miles combined city/highway), an per gallon for all passenger 8.1% increase from 2002 vehicles purchased annually (since data was first tracked).

Hazardous waste recycled has increased every year, more than 294% since 2000.

Hazardous waste generated and disposed has Generate zero hazardous fluctuated with a small waste downward trend. All operations except three are CESQG or generate zero regulated hazardous waste.

Total companywide data is currently not accurate enough Decrease water usage by 25% to report. Property-specific (baseline year 2003) data is reported in the Water section of this report.

Pollution Prevention

Electronics Management

Reduce use of chemicals and toxic materials and purchase lower risk chemicals and toxic materials from top priority list Electronic products purchased must meet Electronic Product Environmental Assessment Tool standards; enable Energy Star features on 100% of equipment, and reuse, donate, sell, or recycle 100% of electronic products

Xanterra has switched to Green Seal certified nontoxic cleaners and is phasing out ethylene glycol with propylene glycol at most operations

All new Xanterra computers are Energy Star rated. All old computers are recycled or donated.

All Xanterra federal

Message from the President & CEO

Tech Tips: Sustainability Reporting Ecometrix; a computerized tracking system to monitor environmental performance.

This system monitors: •consumption of electricity, natural gas, gasoline, diesel, propane, fuel oil and water •generation of renewable energy •generation of solid waste •recycled materials, waste diverted from landfills, hazardous waste, and recycled hazardous waste •sustainable cuisine •greenhouse gas emissions, compliance violations, pollution prevention, and Clean Air Act Criteria Air Pollutant emissions.

•Hazardous waste tracking also includes Universal Wastes such as batteries, electronics, fluorescent lamps, mercury switches and PCBcontaining ballasts.

Printed Material: Our catalogue has certainly evolved over the years…

1992 - Single page, recycled paper promoting Cape Breton Nature Tours plus a website!

2002 - 10th Anniversary - 20 page catalogue printed on chlorine free paper 2007 - 15th Anniversary - 24 page catalogue printed on chlorine free paper with veggie based inks and overall aqueous coating - download version available on the website 2008 - ‘Minimize the Impact’ - 28 page catalogue goes completely online - which really is the best choice for continuing to reduce our footprint and progress with the times!

Code of Ethics and Codes of Conduct

SWA for 15 years has been committed to offering culturallyrich, low-impact, high-end walking adventures that benefit traveler and host alike with mutual respect and awareness of the regions visited. • SWA works with local communities, businesses and individuals to develop sustainable tourism opportunities that help local economies while at the same time minimizing negative environmental and cultural impacts. • This has led to a loyal customer base over the years. • Over 80% of their reservations each year are return customers.

Resource Management Practices Carry out all waste generated in DNM during a trip Limit impacts to park resources Provide quality interpretation to clients about park resources and threats to them Guides on every trip provide at least a minimum of interpretive messages Owners and guides are activists in protect the rivers and canyons with clients and to others outside the park

Limit non-renewable resource use to the extent feasible Educate guides and manage use of vehicles Manage energy use at guide housing

Assist local community and supportive organizations Provide cash and in-kind contributions Encourage management, staff and clients to volunteer

Total Amount

Amount/ Use-Day

-CO2 produced by corporate air travel (tons) - Gasoline used (gal) -Electricity used (kWh) -Carbon offsets purchased ($, CO2 tons) -Solar, wind, other generation (kWh)

3220 1,460 4500 0/0 0

1.1 0.48 1.49 0/0 0

-Avg corp. vehicle fuel efficiency (mpg)

14.0

na

99.9%

na

-Carryout solid human waste on trips -Solid waste to landfill (lbs) -Solid waste recycled (lbs) -Food composted (lbs) Hazardous Waste -Electronics recycled (lbs) -Solvents used (gals)

98% 2440 1360 630 72 3

na .81 .45 .21 .02 .01

Water Green Procurement

4210 25 256 6 1,500

1.39 .001 .08 .001 .49

Sustainability Report Summary, Adrift Adventures

Environmental Performance Measures Greenhouse Gas Emissions Renewable Energy Transportation Solid Waste

Contribution Orgs/. Projects

- Carryout of solid (non-human) waste from protected area (%)

-Water use (gals) -Organic coffee (lbs) -Sustainable seafood (lbs) -Green cleaning products used (gal) -Cash contributions to environ. orgs./projects ($)

Total Amount

Amount/Use-Day

Social Performance Goal and Measures Workplace Conditions Support for Community Organizations Support for Univ. Education Support for AtRisk Youth Support for Disabled Volunteer Leadership Volunteerism

Total Contributions

54/46 92% 2 0/0 100 280

na na .0007 0 .03 .09

2 -

Na. .

-Complementary/discount programs ($)

840

.28

-Complementary/discounted programs ($)

570

.13

-Managers who volunteer in leadership positions with professional or community organizations (# and % of total) -Volunteering by company staff (hours)

1/50%

na

25

.19

-Total cash + in-kind, environmental & social contributions ($) -Total cash +in-kind contributions (% net income.)

$3290

$1.02

10.2%

na

-Diversity (% women/men on staff) -Workforce retention rate in season (%) -Workforce safety (# accident lost days) -Staff/client serious injuries (#) -Cash contributions to community orgs ($) -Product contributions to com. orgs ($) -Student interns hosted (# interns) - Cooperative Education placements

North American: Spotlight On

Location of Business Profiles China, Costa Rica =

NEW RET Profiles

Online Case Studies

Thank You !

Robert E. Pfister Recreation and Tourism Management Vancouver Island University

Niche Market

Competitor Analysis

Secondary Profit Centers

Strengthen Revenue

Increase Re-purchase behavior Publicity Potential

Controlling Costs

Stakeholder Support for ISO Certified

Value of Certification Accreditation Recycling/ No toxic waste stream

Income Statements: Benefits of Sustainability Criteria