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“Progress in sustainable tourism through a collaborative approach between companies�

Dave Butler, Director Land Resources Canadian Mountain Holidays British Columbia

Introduction „

What is the BC Sustainable Tourism Collective? „

Six award-winning companies, working together

Introduction

What is the BC Sustainable Tourism Collective?

Six award-winning companies, working together

Why did it form?

All companies operating in BC Companies which have made public commitment to sustainability and improvement Different sizes, scales and locations

Introduction

What is the BC Sustainable Tourism Collective?

Why did it form?

Six award-winning companies, working together

All companies operating in BC Companies which have made public commitment to sustainability and improvement Different sizes, scales and locations

Key mandate

Business value by working together Raising the bar, and acting as an example for tourism in BC

Who are members of the BC Sustainable Tourism Collective?

Fairmont Hotels (British Columbia)

How does the BCSTC function?

Informal Chaired by one member of group, with communications/process advice from Tartan Public Relations (Deirdre Campbell) Meet 2 – 4 times per year Most of work done by two – three – person working groups off-line of main meetings Meetings move from one business to the next, each with a focus on an informal audit

What are we working on?

Four key priority areas:

Climate change Guest education/communication Human resources Verification/certification

Also working with BC’s Ministry of Tourism, Sport and the Arts to co-host a “green” tourism forum (Oct/07)

What have we learned that would be of value to NAEC participants?

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map”

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map” 6.) Pick a few key priorities – start small

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map” 6.) Pick a few key priorities – start small 5.) Seasonality and remoteness can be a challenge

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map” 6.) Pick a few key priorities – start small 5.) Seasonality and remoteness can be a challenge 4.) All need to be on the same page – consistent messages, building trust

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map” 6.) Pick a few key priorities – start small 5.) Seasonality and remoteness can be a challenge 4.) All need to be on the same page – consistent messages, building trust 3.) Think about credibility and transparency

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map” 6.) Pick a few key priorities – start small 5.) Seasonality and remoteness can be a challenge 4.) All need to be on the same page – consistent messages, building trust 3.) Think about credibility and transparency 2.) Encourage others to do the same – expect to be in demand

Dave’s “top ten” lessons 10.) Find companies with public commitment to sustainability 9.) Find companies with similar focus, geography or type of client 8.) Must be some business value 7.) Utilize academic assistance to develop a “road map” 6.) Pick a few key priorities – start small 5.) Seasonality and remoteness can be a challenge 4.) All need to be on the same page – consistent messages, building trust 3.) Think about credibility and transparency 2.) Encourage others to do the same – expect to be in demand 1.) Have some fun and celebrate successes

Thank you!

For more information, please contact: Dave Butler daveb@cmhinc.com „ Deirdre Campbell deirdre@tartanpr.com „