Design Portfolio
Selected Works
2013Â
2016
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Eddie SC Lin Graphic Design
Selected Works of Eddie SC Lin
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Eddie SC Lin Graphic Design
Selected Works of Eddie SC Lin
Design Portfolio
Selected Works
2013Â
2016
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00 Table of Contents
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Truth /03
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InnerTaste /23
Jacob's Family Restaurant /39
Print Your Future Home /51
Hyperloop /57
Heere /63
Absolut Blank /69
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Selected Posters /79
01 Typography
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Print Design
This typography series designs Chinese characters using patterns from other writing systems such as Arabic, Thai, Hindi, among others. TRUTH presents these special characters on proverbs said by remarkable people seeking the true value of existence. I used temperature-sensing ink to cover these characters to let people, after placing their hands on, to discover by themselves. These phrases might guide to enlightenment for those who dare to apply them on daily basis through self-exploration and personal commitment. Its deep meaning and the opportunity to find a path to reach the truth by yourself make this project transcends from a design art to a life lesson.
Featuring
03 /2013
iF Design Award — German Design-Related Organization Justfont — Taiwanese Typography Design Media International Designers’ Network — Hongkongese Design Magazine
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Thai X Chinese
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泰國 小老闆海苔 創辦人 伊提帕 柯彭溫奇
105* 148 mm , Paper
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“You won’t lose, if you never give up.” — Aitthipat Kulapongvanich Founder of Tao Kae Noi Seaweed, Thailand
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Tibetan X Chinese
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西藏 宗教領袖 達賴喇嘛
105* 148 mm , Paper
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“Anger doesn’t hurt people, but hurt yourself.” — Dalai Lama Religious leader, Tibet
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Greek X Chinese
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希臘 哲學家 蘇格拉底
105* 148 mm , Paper
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“The more we learn, the more we discover our ignorance.” — Socrates Philosopher, Greece
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Chinese
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Arabic
黎巴嫩 詩人 哈里利 紀伯倫
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105* 148 mm , Paper
Poet, Lebanon
— Khalil Gibran
“Parents are bow, children are arrows, fired toward the further by parents.”
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Chinese
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Hebrew
以色列 政治家 哈伊姆 魏茨曼
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105* 148 mm , Paper
Satesman, Israel
— Chaim Weizmann
“Miracles sometime occur, but one has to work terribly hard for them.”
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印 度 詩人 羅賓德 拉納 特 泰戈爾
Chinese
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Hindi
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Poet, India
— Rabindranath Tagore
“The truth of pretense is more frightful than demon.”
105* 148 mm , Paper
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緬甸 民主政 治家 翁山蘇 姬
Chinese
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Burmese
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18 Eddie SC Lin Graphic Design
Democracy Politician, Burmese
— Aung San Suu Kyi
“The truth of freedom is fearless.”
105* 148 mm , Paper
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俄羅斯 哲學家 列夫 托 爾斯泰
Chinese
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Russian
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Novelist, Russian
— Leo Tolstoy
“The path of happiness is looking for truth not discovering it”
105* 148 mm , Paper
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02 InnerTaste Brand Identity
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Design Thinking
In the US, food retailers discard about 5.4 billion pounds of food per year. In fact, food wasting started even before food came into supermarkets. Since customers don’t trust and don’t know about ugly food, supermarkets don’t buy ugly produce from farmers. And farmers usually throw the food away on their farms. But they are still edible and as tasty as other beautiful produce. Therefore, I wanted to solve this problem by focusing on the beginning of food wasting issue which is ugly produce. InnerTaste is a supermarket that sells imperfect produce. The objective of this organization is reducing the problem of food waste through educating people about ugly produce, and let people know that food it doesn’t have to look perfect to taste great and can be as good, if not better, as beautiful produce.
05 /2016
This is a student work from an AAU Spring 2016 Class. Instructor / Sandra Isla
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Eddie SC Lin Graphic Design
Branding Posters
In branding posters, to emphasize the imperfect food, I didn’t use any color except the colors of the produce. Plenty of white space makes the posters look clean and fresh, which also matches the keywords. The layout idea has been inspired by a fashion magazine cover. It is to set eating ugly food as a new trend, but also to stress that it is not necessary to be perfect to be beautiful and confident.
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Environment
Since InnerTaste is the first supermarket that sells ugly produce in San Francisco. The space includes a cooking studio that provides personalized cooking service, kitchen, and dining area. Personalized cooking service is helping people who don’t want to cook, but still want to eat food from InnerTaste. They can shop in the supermarket, give their ingredients to a chef at a cooking studio, and then wait for their meal in a dining area.
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I placed some boards with information about imperfect produce at children’s eye levels, and they can get once they found a new location. Children get a gift after they get all the stamps. ​ Through this game, children can learn something about food. It will also help moms to do their grocery shopping in peace while their children are engaged in a meaningful game.
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Products
InnerTaste has a store brand. It’s selling food products that is made of our ugly produce. The packaging design is transparent to showcase the food inside. It’s not only matching my tones and keywords but also a fashion accessory.
Selected Works of Eddie SC Lin
Since these food products are so beautiful, and nobody would realize that they were made of ugly produce, people would be surprised if someone told them about this fact after they finish these tasty food. Therefore, I’ve left the message on the package, but I’ve used the color of the food to hide the message. The text will be more visible after food is finished.
ORANGE JUICE Made from ugly oranges
STRAWBERRY JAM Made from ugly strawberries
SALAD Made from ugly produce
CANNED PEACH Made from ugly peaches
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Event
InnerTaste will attend OFF THE GRID food truck event at Fort Mason every Friday night. It’s an excellent opportunity to interact with people, inform them about ugly produce. Instead of telling the message to people. Exploration and discovery enhance learning and absorbing information more effectively rather than being told all the facts.
Therefore, “Discovery” is the keyword of the food truck event. I used black color to represent the ugly appearance of produce, and it’s covering different kinds of beautiful, colorful, juicy fruit. Customers can get information about ugly food through interacting with posters, menu, and even food containers.
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Brand Identity
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Visual System
This project is a practice of Transformation of Vernacular Communication. The objective is helping Jacob’s Family Restaurant to deliver the information to the right audience through creating a consistent visual system and transferred the information from a hand-written street board to four deliverables—posters, booklet, packaging, and website.
12 /2015
This is a student work from an AAU Fall 2015 Class. Instructor / Hunter Wimmer
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Original Sign
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Posters
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Booklet
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Packaging
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Website
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04 PRINT YOUR FUTURE HOME The Future of 3D Printing
Typography
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Book Design
PRINT YOUR FUTURE HOME is a book about the future of 3D printing in architecture. Three different sized books were bound together to make the book look like a 3D printed piece. The additive binding process also represents how 3D printing works, which is additive manufacturing. Since this book focuses on the usage of 3D printing in the architectural field, I used narrowed columns and repeating type elements in the book to show the technical process and atmosphere of architecture and mechanical feeling of 3D printers. Hand-written type and illustrations aim to mimic architects’ sketches.
Featuring
05 /2016
International Designers’ Network — Hongkongese Design Magazine This is a student work from an AAU Spring 2016 Class. Instructor / David Hake
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05 HYPERLOOP The Future of Transportation
Typography
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Book Design
This project is a chapbook that briefly introduces Hyperloop. Eddie uses photomontage and diagonal lines to present the speed of Hyperloop. There is an extended page that showcases an infographic that about how Hyperloop works. The design of the extended page aims to mimic the blueprints and the action when readers open the page will look like engineers are checking the blueprints.
04 /2016
This is a student work from an AAU Spring 2016 Class. Instructor / David Hake
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Photo Treatment
Eddie placed two photos of two different cities together, and tried to find a connection between them. This treatment creates a meaning that Hyperloop makes the world smaller.
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An extended page that showcases an infographic that about how Hyperloop works.
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UI/UX Design
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App Design
Knowing the history of the place where you visit always makes the trip more fantastic. However,those historical buildings and places can’t tell you every detail. This app provides RPG games with AR function to help people understanding the history of where they visit. Users can also take pictures with 24 vintage filters, and share with your friends! It’ a new way to learn old things!
05 /2016
This is a student work from an AAU Spring 2016 Class. Instructor / Bob Slote
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07 ABSOLUT BLANK Muti-Media Art Creation
Absolut Blank is a campus design competition that held by Absolut Vodka in Taiwan in 2012. Me and my team—LaoJingJiao applied traditional Chinese art onto the iconic shape of Absolut Vodka’s bottle. We’ve experimented traditional Chinese art with three different forms—graphic design, sculpture, and display space. After three rounds of competition, we’ve won the second place award.
04 /2016
An award-winning series in 2012.
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2013Selected Posters 2015
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+1 415 254 1608 eddielin2331@gmail.com eddiesclin.com Instagram @eddiesclin
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+1 415 254 1608 eddielin2331@gmail.com eddiesclin.com Instagram @eddiesclin