Fashion finished

1/5

Brief 4 - Fashion Branding

Eddie Cooper

OUGD303

Fashion Branding - Brief

Design the personal branding and promotions for soon to be graduating fashion student Gemma Wallis. Choosing a name for her practice and collection, branding and promotional material & stationary for her body of garments. A strong visual aesthetic must be applied to make her stand out from other fashion student to help her seek work after university.

The themes of the collection is a armor, taking inspiration from old samrai clothing and applying it to curent trends within fashion. The colours used within collection are inspired by water, because of the body of gaments all reflective of the , also Logo, taking inspiration from logos such as ‘Gucci’, tom ford and other powerful logos in the fashion industry is made of Granjon LT Std bold typeface, along with the shiny silver & royal blue colour schemes gives her company a real elegant feel.

2/5

Brief 4 - Fashion Branding

Eddie Cooper

OUGD303

Fashion Branding - Range

Full range of printed material, incorporating the Gemma Louella branding across the whole range of products. Also applying the silver and white colour scheme, which was influenced by the armour aspect of her collection where possible. The shiny silver business cards with foiled sides a great touch and the print finished really help the business cards and swing tags stand out from other fashion designers.

Promotional posters: I was quite lucky with this brief because the photography of her collection was so strong, their fore just applying the branding across a range photographs were strong enough to fully promote the collection.

Stock: 210 gsm gloss stock.

3/5

Brief 4 - Fashion Branding

Eddie Cooper

OUGD303

Fashion Branding - business cards & swing tags

Fashion Branding - A3 fold down poster

Business card & swing tags: Business cards & swing tags are screen printed on white mount board, I chose this stock because It was fitting with her collection, having quite a thick sturdy card relates to the armour aspect of her clothing.

The silver is also reflective of the armour elements of her collection, and also help make the cards really stand out from other fashion designers, with the edges also painted in the same silver, giving the business cards & swing tags a real classy, eye catching finish.

As a little promotional product that Gemma could send out to fashion studio I have designed a simplified version of her look book to fit on an A3 fold down, talking through her collection and all necessary information about the items she has created.

Also When folded out the back of the print works as a poster, applying her branding to one of the photographs.

Stock: Printed on 140 gsm gloss paper.

4/5

Brief 4 - Fashion Branding

Eddie Cooper

OUGD303

Fashion Branding - Look Book.

The look book is A5 format which showcases Gemma’s Aqua & Armour collection. The look book is broken down into 4 parts, being broken up by each photo shoot. Contains information about each item of clothing she created; name, price and materials used.

The layout of the look book was designed to try and get the most out of the imagery that had been provided by the photographer, because the photographs were so strong the amount of type per page was kept to a minimum to try to not deter your attention from them. Due to the large number of look books the fashion designer wanted the book was pamphlet bound to try to lower production cost.

Stock: Cover - 140 gsm gloss Pages - 80 gms gloss paper

5/5

Brief 4 - Fashion Branding

Eddie Cooper

OUGD303

Fashion Branding - Collateral

Letterheads and compliments slips were also designed as part of her stationary range.

The letterheads have the logo foiled at the top to continue the visual aesthetic across the whole range.

Compliments slips are also incorporating the photographs with the branding and duplexed with a border made from shiny silver card to give them a nice finish and continue the visual aesthetic.

Hanger, the logo for Gemma Wallis has been applied to the hook of her hangers, to help her clothing really stand out from others at her exhibition, laser cut from 9mm MDF and spray painted white.