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BRIEF. A NEW MODERN SCIENCE EVENT/EXHIBITION IS GOING TO BE TAKING PLACE IN LEEDS IN 2013. THE EVENT IS GOING TO BE FOCUSSING ON MODERN EXPERIMENTAL SCIENCE, ALL NEW MODERN TECHNOLOGIES, COMPUTER AND PROGRAMMING EXPERIMENTATION WITH DATA AND PROCESSING. SEEING WHAT CREATIVE OUTCOMES CAN BE PRODUCED USING DATA INPUTTING. YOU NEED TO PRODUCE THE DESIGN WORK FOR THIS EVENT; BRANDING FOR THE EVENT, PROMOTIONAL MATERIAL BEHIND IT, WEB AND ON SCREEN ASSETS AND PUBLICATIONS [INCLUDING A MAGAZINES PROMOTING THE EVENT, CATALOGUES AND PROGRAMMES TO BE GIVEN OUT AT THE EVENT.

CONSIDERATIONS. TRY TO BE EXPERIMENTAL WITH OUTCOMES, NOT STICKING TO THE OBVIOUS FOR THINGS SUCH AS PROMOTIONAL MATERIAL, TRY TO BUILD/CREATE/PUT ON A PERFORMANCE TO BUILD INTEREST FOR THE EVENT. LOOK INTO MODERN CONTEMPORARY GRAPHIC DESIGN THAT WOULD FIT THE OVERALL FEEL OF THE EVENT FOR THINGS SUCH AS PUBLISHING AND EDITORIALS AND THE OVERALL BRANDING. LOOK INTO CONTEMPORARY ARTS. USE PROCESSING AND DATA WITHIN OUTCOMES.

DELIVERABLES. -EVENT BRANDING AND IDENTITY. -PROMOTIONAL MATERIAL FOR EVENT. -PUBLISHING - CATALOGUES, MAGAZINES, PROGRAMMES. -WEB ASSETS.

BRIEF/CONCEPT TAKING ASPECTS FROM 3 OTHER BRIEFS; ISTD - PUTTING ON A FRESH FACE, ISTD - 4”33” AND D&AD - PENTAGRAM I BASED MY BRIEF AROUND THE OUTCOMES THAT I HOPED TO CREATE AT THE END. WANTED TO MOVE AWAY FROM USING SOLELY IMAGE WITHIN MY DESIGN WORK AND MOVE ON TO DEVELOP MY TYPE AND LAYOUT SKILLS AS WELL AS WORKING IN A MODERN, VERY NEW GRAPHIC DESIGN STYLE. I DECIDED TO BASE MY BRIEF AROUND CREATING THE WHOLE DESIGN WORK FOR A SCIENCE EXHIBITION. THIS WOULD ALLOW ME FOCUS ON THE AREA OF DESIGN THAT I FELT NEEDED TO BE DEVELOPED ALSO BE COMPLETELY EXPERIMENTAL WITH MY OUTCOMES.


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