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About the font:

This is the first sans serrif typeface made directly for use within fashion. With fashion branding and identity being mainly dominated by fancy serrif type, Louella sans adds a new edge to this market. The classy design ties in high end old fashioned type with a contemporary twist.

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Initial ideas & design sketches:

The idea for Louella Sans comes from tieing in elements from traditional serif typefaces which usually dominate the fashion industry however incorporating them within a sans serif typeface, adding a potential much needed contemporary twist to the market.

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Design process:

Using a strict set of guidlines throughout each of the charectors the individual forms of the letters kind of built themselves, applying the same widths and

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heights throughout the accenders. terminals and bowls of each letter.

However it was applying the the circles to the ears/terminals of the letter which became complicated trying to make the letter form flow perfectly.

Then once enough letter forms had been created to make into words and sounds i started to piece them together to see how the typeface read, then made corrections there onwards.

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Display type

eddiecooperdesign.com

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eddieliamcooper@gmail.com

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numbers

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glyths

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Louella Sans

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Display type 90pt

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70pt

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70pt

55pt

45pt

35pt

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30pt

25pt

16pt

10pt

Louella sans, display type.

Diversity throughout different point sizes.

Stay classy.

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100pt

Every letter of louella sans.

110pt.

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100pt

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Thank you.

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