About the font:
This is the first sans serrif typeface made directly for use within fashion. With fashion branding and identity being mainly dominated by fancy serrif type, Louella sans adds a new edge to this market. The classy design ties in high end old fashioned type with a contemporary twist.
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Initial ideas & design sketches:
The idea for Louella Sans comes from tieing in elements from traditional serif typefaces which usually dominate the fashion industry however incorporating them within a sans serif typeface, adding a potential much needed contemporary twist to the market.
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Design process:
Using a strict set of guidlines throughout each of the charectors the individual forms of the letters kind of built themselves, applying the same widths and
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heights throughout the accenders. terminals and bowls of each letter. However it was applying the the circles to the ears/terminals of the letter which became complicated trying to make the letter form flow perfectly.
Then once enough letter forms had been created to make into words and sounds i started to piece them together to see how the typeface read, then made corrections there onwards.
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Display type
eddiecooperdesign.com
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eddieliamcooper@gmail.com
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numbers
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glyths
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Louella Sans
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Display type 90pt
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70pt
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70pt
55pt
45pt
35pt
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30pt
25pt
16pt
10pt
Louella sans, display type. Diversity throughout different point sizes. Stay classy.
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100pt
Every letter of louella sans. 110pt.
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100pt
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Thank you.
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