Final Major Project Brief Proposals: OUGD303 Eddie Cooper
1
In this module I aim to create a substantial body of work tying in my own personal interests with a focus on the subject area that I would like to specialist in, that being design for the creative sector/design for music. This being my chosen subject area because of the creative freedom that comes with it, allowing me to produce some really experimental outcomes not tied down to co-orporate limitations. Each brief should be mainly type driven, with the opportunity to produce some form of editorial design within the outcomes, however due to the amount of book work and layout i took on last year. However still working on a substantial amount of of magazine/book work briefs to fully develop my type and layout skills. I also need to try to incorporate some of my illustration skills within some of the briefs so i does not just become a skill that i have spent the past few years developing and to now just scrap it. I also would like to choose briefs that i have a personal interest in, a few problems that i faced in previous years was being 100% interested in a brief/ the subject matter, which lead to me producing sloppy outcomes because i could not get fully involved within the brief. If i choose briefs on subject matters that i have a personal interest in it ensure that I will become more focused on the brief and hopefully the design work will improve because of this. The briefs that i choose also have to have room for creative freedom, try not to produce design work that is too commercial this would be to help fill my portfolio with work that i would like to produce after uni, also with creative freedom gives the opportunity to try something different, be slightly experimental/abstract with processes to produce some really nice unique work.
3
Revised Position Statement And Rationale
Deliverables :
Codebreaker is an exhibition developed by the Science Museum to celebrate the centenary of the birth of this pioneering British figure. They are looking for designers to create the visual aesthetic for this exhibition as well as all over design collateral to go along side it. The exhibition is looking for branding and a visual identity which best reflects the exhibition as a whole, as well as a huge range of deliverables looking for publications about Alan Turing and the development of coding over the years. Making sure the design works is suitable for a wide range as possible which trying to be as innivotive as possible, trying to apply techniques that are reflectiive of the codebreaker exhibition.
- Branding - event collateral - tickets - signage - programmes - info - flyers - maps - promotional material - posters - flyers - bill boards - promotional publications
- stationary - letterheads - invites - compliments slips - email - Books - about exhibition, using the research we find about the exhibition.
5
Codebreaker: Brief 1 Substancial Brief
Be very conceptual with the subject, not being obvious. Be cause it is about code, using subtle visual referances. Trying to use approaches to design that reflect the exhibition as a whole, pushing the boundaries of the design software, trying to use sripts and coding. Using imagery from the exhibiton for design work; binary, wires, chips, micro stuff, scriptographer. Combine traditional with modern design, showing change in technology, computing and coding and maybe applying a change of design stlyes and trends within design. computing and coding throughout the years. Using the research we souce for the exhibition as well all the information for the exhibition produce a book/publication for sale at the exhibition as well as the exhibition design collaterol.
6
Codebreaker: Initial Ideas
Codebreaker: Codebreaker is an exhibition developed by the Science Museum to celebrate the centenary of the birth of this pioneering British figure. Alan Turing is most widely known for his critical involvement in the codebreaking at Bletchley Park during the Second World War. But the British mathematician was also a philosopher and computing pioneer who grappled with the fundamental problems of life itself. His ideas have helped shape the modern world, including early computer programming and even the seeds of artificial intelligence. At the heart of the exhibition is the Pilot ACE computer. It is the most significant surviving Turing artefact in existence. Together with interactive exhibits, personal recollections and a wealth of historic imagery, the exhibition offers an absorbing retrospective view of one of Britain’s greatest twentieth-century thinkers. OK-RM QUBIK - Joe Gilmore Design for the cultural/creative sector.
7
Messin about: nnnnnnnnnew tool on illustrater. Messing around with scripts and illustrator plugins.
8
Design the personal branding for Gemma Wallis. Come up with a name, logo, stationary for the fashion designer along with a look book for her collection and promotional material.
Fashion Branding: Brief 2
Meeting with gemma today to discuss brief
Substancial Brief
9
Design a range of wallpaper designs making use of the vast print processes available at university. Also create and brand a company and store, with all other stationary and graphic design collateral to go with it that could sell these wallpaper designs. Produce promotional material and web designs for the company also.
Wall Paper Design: Brief 3 -
Deliverables - A range of wallpaper design - Packaging - Branding for a company - Promotional material - Stationary - Website
Substancial Brief
11
Wall Paper Design: Design Context/ initial ideas Range of print process Unusual print processes Geometric patterns and shapes Pattern Repeats Branding -
Coralie Bickford-Smith
Not flowers
Sarah milton
Devore - print - geometric patterns and shapes repeats. 12
Put forward a proposal for a new night at The Garage, a small club in Leeds thatrecently won the title of ‘Britain’s best small club’. They are currently holding acompetition inviting people to pitch an idea for a new club night.
Mooney:
Background / Considerations
Brief 4
The Garage is one of the newest small clubs in Leeds, and within a year or soended up becoming the best small club in Britain according to DJMag, which isa pretty impressive achievement. The competition invites potentials to pitch anidea for a night that takes an innovative and fresh approach as an alternative tothe seemingly house-saturated scene that dominates many clubs in Leeds atthe moment. There is certainly room for a few alternative sorts of nights to startup and The Garage is perhaps one of the best venues for this. Mandatory Requirements
Deliverables
The night must have a unique selling pointwhich sets it apart from the current trend ofnights in Leeds, particularly in terms of thegenres chosen. The design aesthetic mustappeal to those seeking alternative forms ofentertainment in the forms of electronic music,and the promotion should also be reflective of this.
- Business model (information providedby collaborator) - Mission statement - Promotional materials (print & web) - Identity Design - Presentaion - Way finding - Night collaterol - Stationary
13
Substantial brief
Mooney: Design Context/ initial ideas Midnight feast Flux Hot Flush Night Slugs Subdub
14
The artist Bambooman is an up and coming produced who creates hiphop, downtempo, futurebeats music. Develop visuals for the marketing of a release by this artist. I plan to put together a visual identity for this producer along with design material to go along side his new album ‘lost souls’, also individual artwork for the singles EP’s making sure the artwork adheres to a range of sizes aka vinyl, cd, etc.. along with special edition alternative high class album design and promotional material to run along side. Background/considerations. Remember artwork and identity is to reflect to overall feel of the music so must fit the purpose that it is intended for, however the experimental feel of the music should give you enough creative freedom to create something really nice. Must stand out amongst other artwork, help promote the artist and bring sales in.
Bambooman: Brief 5 Substantial brief
Mandatory requirements
Deliverables
Include alternative special edition artwork. Adhere to the bands guidelines
- identity - new logo - website mock up - album artwork along with, vinyl covers and special edition album art. - EP artwork
15
Bambooman: 302 attemp at brief
Don’t get why this screen shot looks so shite. ahh well...
16
Bambooman: Design Context/ initial ideas
17
A timeline of theories articulating the changes in design in relation to the processes
Futurism??
Brief Produce a book that articulates futurism through the cycle of modernist to post modernist subtly in the form of a gradual timeline.
-
Background/considerations Aim to tie in all aspects of theories and past future predictions that have come to light in today’s world of design. Illustrate this through the changes in graphic design through the timeline, essentially splitting the timeline into two – one being the theories, and the other being the layout and design of the book being dictated by these theories. Make subtle shifts in the design of the book that steadily moves through the transformations of thinking at that time. Think about technologies influence on print processes and design. Mandatory requirements - A range of printing processes - Essays, journals and ideas that relate to our subject matter - Past and present interviews from designers - Personal views and predictions - Extracts from own dissertations Deliverables - Book
18
Brief idea.. Problems.
Little briefs:
R Cooper Joinery Website design: Continued from last year.
Breakfast shop openning: Brand, design menus and promotional material for a new breakfast shop openning back in’t shaw.
Yafet quick collab: Edible prints - edible screen prints, ongoing tests and investigation. Publish results.
18