INDUSTRY
VENDOR PROFILE
Top three working from home trends resellers should expect in the next normal The government has announced its roadmap out of lockdown, providing some hopeful news after a long, challenging period. However, one facet of pandemic life seems poised to remain in the next normal - working from home
M
any UK organisations have already
else they could carve out some space. However, a year
expressed intentions to continue on
on, consumers are wiser, and what was once a short-term
with either fully remote or ‘hybrid’
solution is now a long-term reality. Many understand that
working models that allow their staff
a designated home workspace is now a necessity.
to split their time between home and
This presents a huge sales opportunity for resellers
the office. In fact, in a recent GfK survey sponsored by
to help supply their customers with various options to
ACCO Brands*, over half (55%) of workers stated that
set up an effective home office, or upgrade an existing
their company will look to encourage working from home
space. Here are the top three trends and opportunities
(WFH) in the future, while 74% would like to continue in
which resellers can expect as we enter the next normal.
this way, or start working remotely in the future. For many professionals this was the first time that
POWER OF THE PURCHASER
working outside of the office was even an option; in
Just as consumers’ needs have evolved, so have their
fact, the GfK/ACCO survey found that over half of those
circumstances. As opposed to the office environment,
working remotely (52%) did not have in place any type
where supply purchases may have been handled by a
of workspace at home. When the pandemic struck, they
designated individual, the purchasing power is now in
set up shop at the dining table, on the sofa, or wherever
the hands of the end-user although - according to the
[24] MARCH 2021
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