Dealer Support November 2020

Page 30

LEADERSHIP

SPONSORED

CLEARING THE AIR

The COVID-19 pandemic has seen many office purchasing habits change – and one of the most pronounced has been the desire for air purification solutions.

people were educated about the need to have a good hand sanitisation programme in place, and enhanced cleaning regimes in offices. “But as things have progressed people have recognised there is an airborne threat as well and, as a result, there is a need to clear the air of harmful germs and viruses.”

M

aking offices as safe as possible for

Having an air purification system can also help reassure

employees to return to has been a

employees who are nervous about returning to the office, Tim

challenge for business owners and office

explains. “AeraMax models with PureView technology have a

managers across the UK for the past few

digital display screen that informs you how clean the air is. It is

months. While hand sanitisation has been

a real morale booster – having that positive reinforcement that

at the top of many do-to lists, buyers are also thinking about cleaning the air too, and this is presenting opportunities for air purification manufacturers in the sector such as Fellowes. “Like everyone else, some of our more traditional office categories took a large downturn as many businesses closed, or reduced in capacity, during lockdown but we

you can see that the air you share is clean is of massive benefit.” But it isn’t just about removing germs and viruses; air purifiers can also remove things like odours and volatile organic compounds – particles that can cause allergic reactions or trigger an asthma attack. The AeraMax Professional brand has been in operation

have seen growth in other areas - none more so than our

for four years but has been most widely used for washroom

air treatment category,” says Tim Browning, head of sales –

environments because part of the filtration process removes

business development at Fellowes. “Sales of our AeraMax

odours. “Since COVID-19 it has become more universally

brand has grown more than 10 times as a result of people’s

accepted in non-washroom environments such as offices.

heightened awareness of the need to create a healthy working

People have a heightened awareness of the need to provide a

environment for staff, customers or patients.”

happy, healthy working environment.”

Tim adds that, from an early stage of the pandemic, many

[30] NOVEMBER 2020

www.dealersupport.co.uk

Fellowes has recently made its AeraMax Professional


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