education combined

EDUCATION MEDIA INFORMATION

02 Bitesized best bits 03 Education specialists 04 The dream team 05 The marketing options 06 We supply solutions C EDEXE

Bitesized Best Bits

We have a successful formula that makes us stand out in a crowded market – and offer you the best possible exposure to key purchasing decision-makers

A captive audience We are passionate about editorial.

Our in-house editorial team work very hard to ensure the content is all original, engaging, targeted and informative for our readers. ‘Very simply we write the best editorial possible, to ensure it will get read and any advertising will be seen by default’.

Editorial vs advertising We limit our advertising to a maximum of 30% in any given issue, to prevent our content from being swallowed up amongst pages and pages of adverts. It also means your advertising message isn’t lost.

Reputation & goodwill We were often the first and only publication specifically targeting our audience - targetting new and evolving roles which builds an enviable good will with between us and our readers. In short we are a trusted source with a proven track record.

Long term relationships We have a business retention rate with our clients of more than 85% we are known to work hard for both advertiser and reader and to offer true value to a client’s marketing plans. It helps we offer a varied portfolio for them to select from.

Circulation We have a larger circulation than most of our counterparts and ensure all our readers are key decision makers and targetted audiences in their sector. We only ever refer to ‘circulation' not 'readership’- so you always know you are getting an honest number.

EDUCATION SPECIALISTS Educating the educators Our growing family of publications stand firm as champions for anyone in a business, financial or management role in schools - there, through the good and bad times, chock-full of relevant features, news stories and case studies, to help them along the way.

Our education portfolio has become quite extensive over the years, for state schools and academies, independent fee paying schools and free schools – we have something for everyone!

SBM EVENTS

Our Education Portfolio EdExec published the first monthly magazine of its kind to be targeted exclusively at business and financial leaders in schools more than12 years ago.

Our strategy has always been focused reading for focused audiences - ensuring the content is 100% relevant and targeted, ensures a captive audience for our advertising clients.

Financial decisions are more important than ever in schools. The education sector is evolving at lightening pace, yet annual budgets are under increasing pressure.

For schools to succeed in this climate, the role of business managers and bursars is paramount.

With that in mind, our stable of products has evolved and grown over the past 12 years – today we are a market leading education publisher who produce monthly publications, websites, events and other targeted information, specifically for school leaders, school business managers, bursers and other decision makers with business management responsibility in their school.

Our Products

 Monthly magazine supporting business and financial excellence in schools and academies

Monthly magazine for forward thinking school leaders of fee paying, independent schools

Monthly section and digital magazine featuring the latest updates and developments in school ICT

Bi-Annual supplement to Education Executive magazine focused entirely on academy conversion.

Termly magazine focused on building, renovation, refurbishment, design and planning for school premises

The must-attend event specifically aimed at school business managers, takes place in London and Manchester

THE DREAM TEAM Our people make us what we are. Unique, talented and innovative individuals, they in turn deliver marketing solutions that break the mould and go that extra mile. You couldn’t be in safer hands!

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Editorial

Design

Sales

Our dedicated in-house team lives and breathes education and knows what our readers want to see on the pages of their favorite publication. By maintaining regular and meaningful interaction with our audience and combining their requirements with our in-depth industry knowledge, we ensure we give them the content they need, before they even know that they need it.

Offering the latest news, industry analysis, practical advice and career guidance, we know we will always have the rapt attention of our readership.

Education Executive features strong and easily recognisable designs that reflect and enhance the editorial quality of the content. Working hand-in-hand with our editorial and sales teams, our in-house design team ensures that all content, both editorial and promotional, is eyecatching and consistent with the always high standards of the EdExec brand. Our skilled team of designers ensure that all artwork perfectly complements our highquality editorial content and presents it in a clear and engaging way.

Our sales strategy is about selling solutions and relationship building.

Our view is that true partnerships will always benefit both parties.

The media solutions department works closely with all its clients to understand their objectives and then finds the best way to meet them. We are specialists in our fields, with more to offer than a simple space on a page. Our publications provide a strategic, effective and proven marketing channel to our clients.

And the magic ingredient...

... rational ratios The greatest content in the world will appear positively pedestrian if it’s too watered down by marketing material, which is why we have a maximum ratio of 30% advertising to 70% editorial content. Not only does this low ratio of advertising keep our readers focused and attentive, it means that the small amount of promotional material that does make it into every edition is sure to stand out from the crowd and receive the attention it deserves, with its close proximity to the quality editorial they are greedily lapping up.

It’s this combination of the highest quality content and a select portion of advertising in every edition that makes Education Executive the ultimate place to convey your marketing message.

C EDEXE

The marketing options are endless...

Wouldn’t it be amazing if you could reach a targeted audience of decision makers across multiple platforms through just one publishing company? Look no further – that’s exactly what we can do for you.

With over a decade of education publishing under our belt, we've built up an impressive portfolio of platforms, all created to help deliver marketing messages to our highly-engaged audience.

How do you want to convey your message?

Print Our targeted magazines are the bedrock of our business.

Our high-quality, original content focuses on enhancing the professional lives of readers through a combination of analysis, interviews, features and practical help and advice. By making our titles an indispensable guide, we ensure a truly engaged readership. Marketing options include half-page adverts to fully designed pull-out mini magazines, as our print publications have something to fit every objective and every budget.

Digital We are a one-stop-shop for all the relevant business management news as well as blogs from industry experts, online resource articles and in-depth feature pieces. Our digital audience has the opportunity to find career-enhancing content while at their desk or on the go as we're constantly updating the website. Whether you want to sponsor a specific section or simply add a banner, we have a diverse digital range of options to meet your needs.

Social Here at Intelligent Media headquarters, we are well aware of the power of social media to develop our brand and promote your message. We know our #ThrowbackThursday from our #FollowFriday and more importantly, we know how to make people ‘Like’ your company through our social media activity.

Whether sponsoring tweets, hosting our LinkedIn debates, or running campaigns on our Facebook page, suppliers have some great options available to communicate through various social platforms.

Events As a truly 360 degree brand, we recognise the importance of interacting with our audience in every way possible.

Our events are just another way that we interact with the education community and are able to offer further insight and advice through seminar sessions led by experts and carefully selected exhibitors. This offers our clients the opportunity to meet readers face-to-face and have a personal and meaningful conversation.

Whatever your favoured approach, we have you and your needs covered. From social media to print to our digital offering and live reader events, our capable team is ready to connect you with our loyal readers.

WE DON’T SELL SPACE We supply solutions

Anybody can tell you the price for a piece of a page or a bit of banner

How many publishers really understand your company and its marketing strategy?

We’re a diamond in the rough Here at Intelligent Media we're proud to have more than two decades of publishing experience. Combine that with our ever-expanding knowledge of the latest multi-media marketing methods, we can offer you a bespoke and multi-platform campaign. Our experienced team of account managers focus on delivering an impressive return on investment; we’re not the cheapest in the marketplace, but with very good reason.

Through a combination of our heavily subscribed print publications, busy news sites, impressive social media presence and targeted email campaigns and reader events, we can find the best way for you to engage with our audience.

What's good for the goose...

As a publishing house our objective is to do the very best by you - we can only continue to thrive by delivering and creating marketing solutions that will benefit our clients.

That’s why we’ve made it our business to know what will work for you so we can achieve big results together.

In addition to our marketing expertise, we’ve built up the most recognisable titles in their respective fields to offer you a viable platform on which to communicate with potential customers. We’ve carefully crafted our brands to offer you the best places to grow yours.

So make intelligent use of your marketing budget with Intelligent Media Solutions!