IE BETT Show Coverage

BETT SHOW COVERAGE 2012

INDEPENDENT EXECUTIVE…BETT’S ONLY CHOICE FOR ICT INTO INDEPENDENT SCHOOLS THE OFFICIAL INDEPENDENT SCHOOLS’ TITLE OF THE BETT SHOW

The BETT Show are extremely pleased to be working with Independent Executive Magazine through their approved partnership. Independent schools are a key growth area and a key audience for BETT - we recognise the important purchasing power the independent sector bring to the show, and the vast opportunity ICT into independent schools offers generally. To this end, we are extremely pleased to have made Independent Executive our official independent schools’ title for the BETT Show and look forward to welcoming their readers to the show.

EXECUTIVE FORWARD THINKING FOR ACADEMIES, FEE PAYING AND FREE SCHOOLS

BETT EDITORIAL PLANNING

EXECUTIVE FORWARD THINKING FOR ACADEMIES, FEE PAYING AND FREE SCHOOLS

NOVEMBER:

INDEPENDENT BETT PREVIEW (2 PAGES)

Full preview with everything independent schools should hope to get out of the BETT show. Quick, fast information on how to book and why it’s relevant. What’s the value in attending and what can you expect? Bursars tell us what they took away from previous shows and how that has helped bring their private school firmly into the 21st century.

DECEMBER:

NO ISSUE JANUARY:

EDEXEC’S SHOW GUIDE EDITION (8 PAGES)

BETT show bring along, or pick up there… This is the issue that will be on their desks days before the show, and also on display at the actual BETT show. A step-by-step guide for Bursars’s at the show, walking them through the three days to ensure they can get the most out of their visit. Includes personal introduction to the show, and a perfect day schedule. Of course there’s also room for your all important marketing messages, offering one final push or incentive to get them along to your stand.

M A R K E T I N G PA C K A G E S A N D I D E A S N o v e m b e r, D e c e m b e r a n d J a n u a r y I s s u e s

I N F O R M AT I O N L E D A N D THOUGHT LEADERSHIP MARKETING

WHY INDEPENDENT EXECUTIVE FOR ADVERTISING? Because we work hard to ensure our advertising vs editorial ratios are low – which means less advertising space and more editorial content - our positions are limited but it offers our advertisers more bang for their buck in an un-crowded magazine, and it ensures the readers value and absorb those marketing messages that are included – so everyone’s a winner!

It does mean that there are only limited positions available, so book early to ensure you can get the activity that will really work for your BETT show marketing.

Information led activity is often one of the best read parts of our magazine. Written in conjunction with us, and designed to be in keeping with our in-house style, it guarantees good exposure, and what better way to get your more strategic messages across. They help to promote your company as an education specialist and as the magazine includes our own editorial in a similar style, it will sit perfectly amongst it. Great marketing coverage, leveraging our own BETT coverage really well.

CASE STUDIES:

1 or 2 Page case studies are an extremely effective way to get company messages and services in front of our readers. Using a school and their associated Business or ICT Manager, in an interview style, it allows you to really promote your services in a meaningful, interesting way. Written and designed

by Independent Executive, school contact provided by you, you can then incorporate BETT show promotion by linking the SBMs opinions on the show with the your products, services or promotions or use a school who first built a relationship with you at the show.

SPONSORSHIP:

Sponsorship of the ICT news or techno geek section for a 3 month period with a banner and strap line detailing your presence at BETT/what’s on offer at the stand etc. is a really effective inclusion and reinforces the other, more direct marketing you will have in the magazine. It’s association with our editorial sections guarantees good exposure.

VENDOR PROFILE (DOUBLE PAGE SPREAD):

Usually in interview style, they are extremely effective at giving a broad overview, company ethos and objectives or a launch of a new initiative, product or service.

A vendor profile looks like an Independent Executive feature, but is paid for, and as such is strictly your agenda - an ideal opportunity to leverage the integrity of the editorial and talk strategically about the company. It’s written and designed by us (with your guidance), and our editor will take a brief from you to help with the content/layout of the piece, and then once written, will proof it back to you as required.

SPONSORED ARTICLES:

This is something that works extremely to give a strategic brand presence. A strap line can be incorporated into the sponsorship strip to ensure the reader clearly associates your brand with the useful and interesting thought leadership content the article delivers. An association to the theme around your BETT stand and BETT messages will work very well here also.

M A R K E T I N G PA C K A G E S A N D I D E A S N o v e m b e r, D e c e m b e r a n d J a n u a r y I s s u e s

MAKE YOUR PRESENCE KNOWN… H I G H I M PA C T M A R K E T I N G

WHY INDEPENDENT EXECUTIVE FOR ADVERTISING? We have specially discounted packages for the BETT coverage, effective for packages only. Our account managers will put together packages that specifically match your objectives, so it will be totally targeted and bespoke and of course, great value for money!!

We would suggest a prime position, either inside front cover or back cover position. Or if you’d want to really make a splash consider one of our roll out positions! Standard fair full and half pages will also do the job of grabbing attention. The advertising here is designed to be a call to action to ensure the right people are visiting the stand and know, at a glance, what your stand can offer them.

FRONT COVER STAMP

A stamp or flash icon, situated in the bottom corner of the Front Cover alerting readers to ‘look out for ... ‘ or ‘turn to page …’. Obviously the front cover positioning would make it extremely high profile, a great opportunity and only one position per issue available!

FOLD INSIDE FRONT COVER (3 PAGES)

Here the inside front cover folds out to the left into an additional page to give 3 pages of marketing space. When you open the front cover you see a single page (inside front cover), which then folds out giving an additional double page spread. This is extremely eye catching offers you the opportunity to put a high impact, attention grabbing display advert on the opening page, maybe a teaser advert which draws the reader in, followed by a more information led spread and further details on the double page fold out.

FULL AND HALF PAGE DISPLAY ADVERTS

Obviously extremely effective advertising format, because they’re the most popular type of inclusion! I think the most effective adverts are striking visually, minimising the number of messages you include, keeping it clear and simple for maximum impact.

PRESS RELEASES & IEXEC LOVES

Independent Executive does not include ‘product, promotion or company’ related material in our editorial, we keep it independent and objective to the role of the business manager, so we know its read and there is a better response to advertising messages placed alongside it. We do however have a ‘IE Loves’ section within the magazine, looking at the latest innovations in educational products and resources, where we can include the press release information.

This will be at the front of the publication in November, December and January editions in a ‘BETT Show Must See’s’ section.

M A R K E T I N G PA C K A G E S A N D I D E A S N o v e m b e r, D e c e m b e r a n d J a n u a r y I s s u e s

R E I N F O R C I N G T H E M E S S A G E A N D C R E AT I N G P U L L T H R O U G H W I T H D I G I TA L A C T I V I T Y

WHY INDEPENDENT EXECUTIVE FOR ADVERTISING? We believe the more strategic marketing inclusions, coupled with high impact display advertising will make for a very very effective marketing plan. Incorporating marketing in an online environment also means the reader is much more likely to visit a website, or fire off an enquiry because they are only a click away from doing that, as opposed to print marketing which, although it does a more effective job of imparting information and creating exposure, is reliant on people then carrying out the separate action of enquiring or finding out more. It also has the added bonus of being very measurable as we have a comprehensive statistics package which gives us (and you!) a lot of good information on the activity.

We have a comprehensive portfolio of digital marketing opportunities.

This allows us to effectively reinforce the print based marketing with strategic digital inclusions, from web buttons and targeted e-shots which create a great call to action, through to twitter syndication and podcasts recorded and launched live from the show. Our digital support promises to make your marketing campaign really impact the SBM audience.

We have a qualified email database of 17,000, with more than 8,500 specifically requesting our weekly e-shots. More than 6,000 website visitors a week, and more than 4,000 followers on twitter - Our digital platforms are a force to be reckoned with!

HOT NEWS SPONSORSHIP:

Hot News is our flagship email, and as such generates a lot of interest, it’s read on average by 35% - 45% of those we send it to. We can combine advertorial messages in this as well. Of all the emails we send these generate the highest response rate (open 35%, Clickthrough 11.5%).

SOCIAL NETWORKING (TWITTER):

All of our digital activity is backed up by our social media channels, we are a pioneer in engaging with our audience through these (http://twitter.com/iexec).We can generate news and promotional inclusions that will be tweeted to our 4,000 strong twitter audience, one that speaks more widely than just our readers! A great partner to your print advertising.

DIRECT SOLOS EMAILS

Direct e-shots would be bespoke to you so can be designed to impact either creatively, grabbing the readers attention, or informatively, pricking their interest – either way it ensures a really targeted marketing platform. This would offer a great preamble to the show guide marketing, and generate direct calls to action linking back to your website or a specially designed mini page. E-shots are limited so book early to avoid disappointment.

WEBSITE ADVERTISING

Banner and button advertising on our our website allows you to associate with, and leverage the highly regarded content we deliver on our site. It will sit alongside our compelling and original content, allowing your calls to action to be placed where they will get noticed. With more than 6,000 unique visitors a week, it really is the place to get seen! We could use Web Buttons to really drive your brand presence and promotion, and to also offer a place for people to directly contact you, with a link through to your own website.

C O N TA C T

TO TAKE ADVANTAGE OF OUR GREAT VALUE BETT PACKAGES, OR FOR MORE INFORMATION, JUST DROP US LINE vicki.baloch@intelligentmedia.co.uk Neil.Pauksztello@intelligentmedia.co.uk 0207 288 6833 www.edexec.co.uk

intelligent media solutions suite 223, business design centre 52 upper street, london, N1 0QH tel: 020 7288 6833 fax: 020 7288 6834 email: info@intelligentmedia.co.uk