Cs media pack 2015 v2 by Intelligent Media Solutions

commissioning

SUCCESS SUPPORTING EXCELLENCE IN HEALTHCARE

M E D I A I N F O R M AT I O N

AN OVERVIEW - ABOUT THE SECTOR

FACTS AND STATS •

WHAT ARE CLINICAL COMMISSIONING GROUPS? Since the Health and Social Care Act 2012 and the abolishment of primary care trusts, the responsibility of organising and delivering services for the NHS in England has been in the hands of clinical commissioning groups (CCGs) – clinically-led groups who work alongside a governing board. The purpose of these groups, made up of GPs, registered nurses and secondary care specialists, is to commission most of the hospital and community NHS services in the local areas for which they’re responsible.

THE DECISION MAKERS It’s increasingly important to engage with CCGs and be in the minds of commissioners, because CCGs continue to gain in power and responsibility – in November 2014 CCGs were invited to become co-commissioners of primary care in their areas. The majority of CCGs have already signed up to co-commission and the rest are expected to follow suit, making them responsible for the performance management and budgets of their member GP practices.

WHAT WE DO FOR THEM We provide relevant and tailored information, case studies, news and ideas that help school business managers to thrive in a role that has expanded vastly in recent years and enjoys increasing prominence in education. Our content is delivered across a range of media so that our audience can choose how to receive it.

BRIMMING WITH POSSIBILITIES Commissioning is a sector brimming with innovation, clinical advancement and passion – and Commissioning Success will enable you to engage with CCG board members who are striving to deliver better, more accessible care at the lowest possible cost for their patient populations.

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209 The number of CCGs in England £65bn The 2015/2016 commissioning budget. 60% The percentage of the NHS health budget that CCGs are responsible for 226,000 The average population covered by a CCG Each of the 8,000 GP practices in England is now part of a CCG target school business managers

ABOUT THE AUDIENCE Commissioning Success (CS) goes out to anyone responsible for commissioning NHS healthcare, including clinical commissioning groups (CCGs), commissioning support units (CSUs) and those with a vested interest in

the current health agenda – including providers with a vested interest in tendering for contracts. It focuses on the delivery and management of healthcare commissioning in an ever-changing healthcare landscape.

W H AT W E D O F O R T H E M Commissioning Success offers readers the must-have tips, tools and knowledge they need to make a success of clinically-led commissioning. We provide relevant, up-todate information in the form of case studies, interviews, in-depth analysis, features and news tailored to meet the needs of commissioners, and deliver this across a range of media so that readers can choose how to receive and digest our content.

LEADING WITH A MANAGEMENT AGENDA, NOT A CLINICAL ONE As a magazine, we’re not here to explain to the commissioners what specific medical conditions mean for the patients, and how they should be treated in detail – they’ll know this already, and besides, there are medical journals for that – we’re here to inform them of the clinical priorities that commissioning groups are targeting across the country and help them with the logistics of implementing services that will help achieve these goals. This helps commissioners – whether they’re GPs or managers – make informed decisions about the healthcare of their communities with the budgets they hold. Topics leading the agenda at the moment include: • The use of data for determining risk and reducing admissions to A&E

• Pilots and initiatives to protect the elderly and vulnerable • Preventive solutions for conditions such as type 2 diabetes • Legal complications, including potential conflicts of interest • Co-commissioning and delegated commissioning of primary care services • Managing co-morbidities and long-term, chronic conditions, such as asthma • Creating a joined-up, consolidated map of healthcare that is simple for the population to navigate • Encouraging populations to take greater control of their own health

NOT A COMMISSIONER? Interested from the sidelines? We’ve got something for you too. Commissioning Success is a must-read for medical providers or anyone with an interest in commissioning. The magazine will help readers to stay one step ahead of the decisions made by those who hold the NHS purse strings and make decisions that affect the entire population.

“IT IS A VOTE OF CONFIDENCE IN CCGS… AND IT’S A CRITICAL STEP TOWARDS JOINING UP THE COMMISSIONING SYSTEM, WHICH IN TURN WILL HELP UNLOCK NEW MODELS OF INTEGRATED CARE DESCRIBED IN THE NHS FIVE YEAR FORWARD VIEW” Ian Dodge, national director for commissioning strategy at NHS England

W H AT W E C A N D O F O R Y O U Commissioning Success is your route to the decision-maker target market. Brought to you by the team behind the highly successful Practice Business, Commissioning Success guarantees you the eyes and ears of CCG members across the country, making us the perfect platform from which to communicate effectively to the range of individuals involved in commissioning. Editorial is never sold and we make no apologies for that – the magazine is written for the readers and not the sector suppliers.

A CAPTIVE AUDIENCE FOR YOUR MARKETING MESSAGE At Commissioning Success we ensure our on-target and meaningful editorial delivers a captive audience to our advertising partners. Association with our publication in front of a captive audience will play a crucial part in delivering your marketing message to the people that matter.

GENUINELY ‘SUPPORTING EXCELLENCE IN HEALTHCARE’ This, our strapline, drives everything that makes us unique and market-leading in this sector. We feature a host of original and on-topic editorial to help decision-makers do their best by their patient population.

ALWAYS UP TO DATE The face of healthcare in the UK is always changing and will continue to do so but Commissioning Success walks the path with its readers, offering insight, support and information along the way.

FREQUENCY Bi-monthly

CIRCULATION 5,280

READERSHIP CCG board members, participants in commissioning and all related health networks, providers and shadow boards

EDITORIAL CONTENT Focused information, advice and case studies aimed at giving commissioners the tools they need to be at the top of their game

ESTABLISHED March 2012

ESTABLISHED Commissioning Success is a unique, focused publication for a focused audience; a management agenda magazine with useful, relevant information covering all aspects of commissioning

ABOUT US We have a team of talented individuals who go the extra mile to deliver mould-breaking marketing solutions, so you’re in good hands! Our dedicated team of in-house health journalists make it their mission to seek out the best content for our readers, and our inspired design team are committed to making content that stands out from the crowd.

BETTER TOGETHER Commissioning Success’ sister title, Practice Business, is the leading monthly business management publication for practice managers and stakeholders in GP practices. Although many of our Practice Business readers will also be involved in commissioning, this magazine focuses on provision and delivery at practice level. Together, our publications provide a strategic, effective and proven marketing channel to our clients, allowing you to influence all three key levels of your audience, providing excellent return on your investment. BIG PICTURE COMMISSIONING THINK

commissioning

SUCCESS PRACTICAL PROVISION IN PRIMARY CARE THINK

EDITORIAL We understand and listen to our readers; we deliver them valuable need-to-know editorial that specifically meets their needs in a way that suits them. Coupled with our excellent

DESIGN & PRODUCTION Commissioning Success features strong and distinctive designs that reflect and enhance the editorial quality of the content.

SALES The sales strategy is about selling solutions and relationship building. Our view is that true partnerships will always benefit both parties. The media solutions department works closely with all its clients to understand their objectives and then finds the best way to meet them. We’re specialists in our fields, with more to offer than a simple space on a page. Our publications provide a strategic, effective and proven marketing channel to our clients.

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