SALES SUCCESS
TRADING-UP TECHNOLOGY
Technology trade-up for homeworkers With hybrid working here to stay there are opportunities for dealers to help employers upgrade their employees’ home office technology to ensure they are as productive as possible
W
hen the first COVID pandemic lockdown was announced, two years ago, many office staff became homeworkers overnight; they needed equipment – and fast – to be able to continue their work. They bought technology that was seen as a temporary
solution, as nobody then knew how long the pandemic would last. Fast forward two years, and homeworking, or hybrid working between home and office, is now the norm for many employees – and, as a result, they are looking to upgrade the technology in their home workspaces to ensure they can be as productive at home as in the office. “Over the past two years companies have had to reconsider how and where their employees should work, and this shift has provided dealers with the opportunity to upsell technology accessories,” says James Pittick, director, B2B Indirect Sales, Canon UK & Ireland. “As hybrid workspaces continue to evolve, partners will need to re-examine their product portfolios and services to ensure they are meeting customer needs; those partners that can assist customers, whether they are working from home, the office, or another
[36] MARCH 2022
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