SALES SUCCESS
QAUTEHSETRI OP.N CTLI IMP E F
Bringing hope, peace and unity to the good brethren of business supplies The good Father reflects on a difficult year, gets in the Christmas spirit, and looks forward to a (hopefully) less challenging 2022
W
ell, it’s hard to believe it’s that time of year
the more money they make. I don’t want to exaggerate, but our
however, so we must be merry! Think of all the nice things the office supplies
again. We’re now
backorder list stretches halfway down the
industry can still offer us, like the annual
coming up to the
main street as Mrs O’ Reilly - who looks
Christmas party - where there is always
end of a year in
after our HR, EORI, recruitment, order
a fight - and the annual Christmas
office products which has been like no
fulfilment and warehousing - still insists on
visits to our top customers with tins of
other; full of COVID issues, Brexit issues,
printing it all out. Helping the environment
sweets and bottles of wine which will,
stock issues and eating too many biscuits
means nothing to her even though it’s
ultimately, cost more than the profit
whilst working from home issues. I would
very much at the forefront of how we do
we’ve made from this year as there hasn’t
be glad it’s coming to an end if it wasn’t
business. We preach to the customers
been anyone in their offices.
for the fact that it apparently isn’t - the
about green products, and try to act as an
forecast for next year doesn’t seem to draw
example to them, but one of them tripped
always a tricky thing to get right; some
a pretty picture. Most of our industry
over the back-order report last week on the
companies won’t accept bottles of wine
gurus are predicting more of the same
way to get their lunch and is threatening
because it’s seen as a bribe, so we just put
problems we’ve had this year, although I
to sue us. Mrs O’ Reilly thinks that climate
it in an empty toner box - which is fine
think that’s how they make their living;
change has been made up by hipsters in the
unless they then put it in their printer.
if everything was good in our world we
office supplies trade so that they can sell
wouldn’t call on them to make us more
more of their green products.
miserable - and the more miserable we are
[34] DECEMBER 2021
www.dealersupport.co.uk
The festive season is almost upon us,
Christmas gifts to customers are
It’s been a difficult time for most, but I hope that it improves soon, and I hope you all have a very merry Christmas.
