Dealer Support September 2021

Page 30

LEADERSHIP

O F F I C E R E C O N F I G U R AT I O N

In with the new

With the directive to work from home now revoked, many people are returning to the office – but it won’t be business as normal, and many employers are reconfiguring their workspaces to accommodate new working practices

W

hile the number of

offices is Brother UK, as Liam Fitzgerald,

customers with the equipment and technology

people who have

head of reseller and distribution sales at the

they need to ensure their people continue to

been working in

company, explains. “We are adopting a hybrid

work productively, efficiently and securely.

the office for at least

working model to give our people the option of

There is no ‘one-size-fits-all’ approach to

some of the time

flexible working, while ensuring we continue to

hybrid working; different policies, as defined

has been rising since

nurture our culture with an office that provides

by each customer, will require bespoke

the end of the third lockdown earlier this year,

space for conversation, group working, mental

support from partners to meet businesses’ new

many people have still been working at home.

wellbeing and social cohesion,” he says.

technology needs.

Since the government lifted social

“For example, we’ve transformed our

Dealers now have a chance to make

distancing measures in July, along with the

HQ in Greater Manchester by introducing a

the most of this opportunity by supplying

directive to work from home if possible, many

hot-desking policy and new breakout spaces to

printers and products purposefully

more people will be heading back to the office

help colleagues make the most of face-to-face

designed for hybrid working.”

in the coming weeks. It will not be business as

contact and collaboration; other businesses

it was; more hybrid working is expected, and

may choose to downsize, or open smaller

the pain point of the need for smaller devices

there will be a greater emphasis on meeting and

hub offices, which would require a significant

in home offices, the channel can also support

breakout spaces in offices, rather than fitting as

overhaul of their infrastructure.

with other teething issues created by the shift

many desks in as possible. One company currently reworking its

[30] SEPTEMBER 2021

“This provides us with the perspective to support our channel partners in supplying

www.dealersupport.co.uk

Liam adds that, while this helps to solve

to hybrid models. “IT managers are now responsible for decentralised technology in


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