EDUCATION EXECUTIVE
www.edexec.co.uk
THE REMODELLING OF SCHOOLS The education sector has evolved dramatically in recent years, most significantly in the leadership and financial management of schools. The introduction of the bursar role has completely re-engineered the businesses of schools. The results for educational establishments are excellent – with leadership teams made up of business and financial experts as well as educational experts, they are more focused, more vibrant and more effective than ever.
EDUCATION: THEN, NOW AND TOMORROW
INCREASED FUNDING NEEDS INCREASED MANAGEMENT As schools have seen more devolved budgets and autonomy, an increase in intelligent purchasing and business savvy management has become the norm.
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THE ROLE OF THE BURSAR AT SECONDARY LEVEL IS CEMENTED AND STRONG Secondary schools have largely moved to a business model of management. The possibility of executive leadership by business managers with no teaching experience is an increasingly popular idea, supported by industry associations who have been particularly vocal about the need for leaders whose explicit skills are in business and company management. Bursars at secondary level are in place, here to stay, and the people to influence when it comes to purchasing spend!
After four successful years for Education Executive in the education sector, much has changed.
THEN… On 15 January 2003, a National Agreement was signed between the secretary of state for education, and the employers and schools workforce unions. The agreement was designed to help teachers to focus on their teaching by freeing them from tasks that can be done by other appropriately trained staff. At this time the bursarial role was little known but evolving within state educational establishments, specifically at secondary level education.
NOW… More than two thirds of secondary schools and one third of primary schools use a dedicated bursar or business manager for financial management. There are 147,000 full time support staff in maintained schools, up from 75,000 in 1997 – that's almost double! More than 95 per cent of secondary schools have a distinct business management structure in their schools, overseen by someone in a dedicated financial management role.
TOMORROW… The NCSL initiative, and the continuing agenda of workforce reform, means that school management at primary level is changing. A PwC report, commissioned by the government in 2007, found that 61 per cent of primary heads would like to delegate more financial and business management tasks. Headteachers, particularly in the primary sector, are reporting that their role has grown significantly, with increasing organisational complexity. * Independent Study into School Leadership, 2007, Price Waterhouse Coopers
THE PRIMARY SECTOR IS IN A HUGE STATE OF FLUX WITH BUSINESS MANAGEMENT HIGH ON THE AGENDA The primary sector has been slightly slower to follow with dedicated business managers, but it is certainly not ignoring the need for a business approach to school management. More than one third of primary schools have a dedicated bursar or SBM. In schools where this isn't the case, headteachers run the finance management on a daily basis. Add to that the fact that nearly 60 per cent of primary headteachers say that implementing new ideas, initiatives and strategies takes up most of their time; and it's clear that business management is big on the agenda.
Although the demographics vary at primary and secondary level, one thing remains constant: purchasing decision makers are those in the financial and business management role within schools. Whether that be a bursar, school business manager or headteacher at primary level – the purchasing buck stops with them. And there's more buck to go around today than ever before. For example: Funding per pupil has seen a real term increase of 40 per cent per pupil between 1998 and 2006 ICT in schools has seen more than 580 per cent increase in funding between 1999 and 2005!
IN SUMMARY So, the education sector is changing again, and as schools get more control and more freedom to make their decisions, as well as the curriculum changing and putting more pressure on budgets, the needs of the primary and secondary sectors are becoming more acute and more specific.
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Currently, over 5,000
school business managers have either completed, or are undertaking, a development course from the NCSL.
SECTOR
DEVELOPING THE ROLE...
FOCUSED INFORMATIVE FRESH Our role is to facilitate good communication across what is acknowledged to be a key purchasing audience within the education sector. Our readers are by far the most important point of influence for education supplies and services. But they are extremely busy people with varied roles. It's therefore difficult for suppliers to get their messages through to them without strong marketing vehicles. This is where our high-quality, focused publications come in.
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d Exec's audience has always been those dealing with business and financial management in schools. At its inception we ensured that the only people who received the magazine were decision makers, purse string holders, financial executives and business managers. Ed Exec has been a vital source of information, support, advice and guidance for these people, across both the secondary and primary sectors already, but is now getting even better. As the business management agenda in schools has grown we have evolved to react to this change, by diversifying our publishing offering. The development of Ed Exec into specialised primary and secondary magazines is the next step in ensuring that we keep this promise, continuing
our commitment to excellent publishing, by ensuring bursars and business managers read only that which is of specific relevance to them. By diversifying our offering, we will deliver a dedicated magazine for those responsible for the business management in schools, depending on whether they work in primary or secondary schools. It means that our editorial can focus more heavily on the key issues that are of interest to them, and deliver on-remit copy from start to finish.
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Ed Exec Primary and Ed Exec Secondary offer manufacturers the platform to communicate effectively to a highly influential audience in a consistent, strategic and effective manner.
EDUCATION EXECUTIVE >primary is a management solution for anyone concerned with the business and financial aspects of running a primary school. The magazine supports the business, financial and management role in schools, focusing on the unique set up and structure of primary schools, which means appealing to those people concerned with larger curriculum and whole school management issues.
EDUCATION EXECUTIVE >secondary is a management solution for bursars and school business managers in secondary schools. We write on target editorial covering all aspects of the bursarial role including: finances, funding, business management, health and safety, premises, HR, personnel, professional development, catering, building development and more.
WHY WE'RE DIFFERENT PEOPLE POWER... our people make us what we are. Unique, talented and innovative individuals, they in turn deliver marketing solutions which break the mould and go that extra mile. You couldn't be in safer hands! EDITORIAL We understand our readers intimately and we deliver valuable need-to know editorial that specifically meets their needs. DESIGN & PRODUCTION All our products feature strong, easily recognisable designs that reflect and enhance the editorial quality. SALES Our view is that a true partnership will always benefit both parties. We care about building strong relationships with our clients, really understanding their businesses and their marketing objectives, and then finding the most effective ways to meet them. We are specialists in our fields, and we have much more to offer than a simple space on a page. Our publications provide a strategic, effective and proven marketing channel for our clients, which enables us to offer you a true media solution. WHILE OTHERS TALK – WE DELIVER. A MEDIA SOLUTION THAT REALLY WORKS IS THE CORE OF WHAT WE DO... AND THE KEY TO YOUR SUCCESS!
SECTOR
TWO MAGAZINES, ONE SECTOR
OUR SOLUTION
The role of business managers in primary schools is under the spotlight, with government-backed plans to develop this part of the primary school workforce and the availability of more funding than ever before.
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e know that there is already a large pool of expertise and many examples of good practice in primary schools across the UK. There are already many bursars in the larger primaries, and a number of smaller primaries are sharing a bursar. However, if there is no bursar then the
headteacher will take a lot of the responsibility for financial and business management. So, the individuals in the financial management role at primary level currenty are a mix of bursars, financial managers and headteachers.
SO WHAT'S THE ANSWER? The NCSL has been given the go ahead from the government to begin some sustained work on primary school leadership, including developing further the role of highly skilled school business managers which is expected to save up to a third of headteachers' time. Two new roles – with the associated training plans – Advanced School Business Managers (ASBM) and School Business Directors (SBD) are to be introduced. Building on existing
successful school business management models, it is believed that ASBMs and SBDs could bring significant benefits by creating extra leadership capacity and reducing headteachers' workload so they can focus more on the key priorities.
IN SUMMARY The bursarial role is set to grow rapidly in the primary sector, further building on the existing base of excellent specialists in this field. In the mean time, a mix of headteachers and school business managers will continue to take overall responsibility for the business management. So, a magazine designed to help with business management per se in primary education, whether that be to headteachers or specially trained individuals, will really add value. It isn't so much WHO we write for, but WHAT we are doing to help them in their role – if we keep our focus there, they'll keep reading!
DRIVERS FOR CHANGE HUGE GOVERNMENT COMMITMENT TO ADDRESS LEADERSHIP IN PRIMARIES a long term trend to improve leadership teams, business management and support staff provision, and make best use of increased administrative and bursarial support. FMSIS a financial management standard being rolled out across primaries. LEADERSHIP bursars can now train up to achieve a leadership qualification which sees them take over the management of schools. INDEPENDENT STUDY INTO SCHOOL LEADERSHIP a PwC report commissioned by the government in 2007 to assess the state of leadership in primary and secondary education, shows the current state of affairs in and the need for change.
Independent Study into School Leadership: SUMMARY ■ HR and premises management is often the domain of heads in a school with no bursar. ■ Over a third of primary schools use a bursar for financial management. ■ Finance takes up 31 per cent of a primary head's time. ■ SEN is a big issue at primary level: 26 per cent of heads say it takes up most of their time as opposed to five per cent in secondaries. ■ Currently, primary schools have smaller senior leadership teams, nearly one in five primaries have just two members of staff on the senior leadership team. ■ If there is no bursar then the head teacher will take a lot of the responsibility for financial and business management.
PRIMARY
THE SECTOR PRIMARY
WHAT IMPACT DOES THIS HAVE ON THE EDUCATIONAL LEADERSHIP OF SCHOOLS? Headteachers, particularly in the primary sector, are reporting that their role has grown significantly with increasing organisational complexity. Nearly 60 per cent of primary headteachers say that implementing new ideas, initiatives and strategies takes up most of their time. Twice as many primary schools think there is a lack of financial knowledge in their school. All of this would be sufficient to confirm that, while the headteacher is currently doing much of the management role, there is a definite need for dedicated individuals in the role.
primary
Supporting business and financial excellence in primary school
Our readers are the decision makers and purse string holders in their schools, and as such the person to influence when it comes to purchasing and procurement.
in brief... Education Executive Primary is a management solution for anyone concerned with the business and financial aspects of running a school at primary level. In smaller primaries this may still be the headteacher or finance assistant; in larger primaries it may be a business manager or bursar. The magazine is designed to aid and support the business, financial and management role in primary schools, with a focus on the unique set up and structure of primary schools, which means appealing to those concerned with big curriculum issues and budgetary, planning and whole school management concerns.
Frequency
Circulation
Readership
contacted the people in the articles to explore projects with them. I do read the magazine from cover to cover, as every article either relates to what I do, or what I aspire to. JACKIE ONIONS, DIRECTOR OF SPECIALISMS & SCHOOL BUSINESS MANAGER, BLACKFRIARS SCHOOL
Bursars, financial directors, SBM’s. headteachers and other senior purchasing decision makers.
Established
Our USP
March 2008
The first journal to exclusively address business managment issues at primary level
PRIMARY SCHOOLS LEADERSHIP
DECISION MAKERS
EDUCATIONAL STAFF
NON–EDUCATIONAL STAFF
Head teachers
Bursars, SBM’s & financial directors
PURCHASING
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Approx 10,000* *Contact us for the most up-to-date circulation figures, or a copy of our ABC certificate
PURCHASING SCENARIO
in primary schools happens here
I love Ed Exec as it offers
me a taste of the good practice that is ongoing throughout the country. I have often
Monthly
Deputy and assistant heads
Managers
Teachers
All other support staff
(i.e: IT, catering and financial directors)
EDUCATION EXECUTIVE primary readers
PRIMARY
EDUCATION EXECUTIVE
CIRCULATION Our readers are the decision makers, purse string holders and financial managers in their schools, and as such the person to influence when it comes to purchasing and procurement. We have excellent coverage of the country’s largest primary schools, and a large number of the smaller primaries in the UK – we expect our circulation to grow in line with the growth of the business management model in the primary sector encompassing even the smallest primary schools as their school leadership becomes more business management driven. Our readers are a mix of dedicated specialists in a bursarial role, many of whom work across a number of schools, or at county level, as well as headteachers and senior teaching staff, for example heads of early years. Our subscription process is designed to establish whether the reader is responsible for financial or business management in schools and whether they control purchasing, and our management agenda ensures that they’re kept interested. Our circulation is made up of primary schools, middle schools, special schools, not forgetting purchasing and procurement officers within LAs. Our readers span independent and state schools sectors.
PRIMARY
WHAT’S IN THE MAGAZINE? SECTOR YOUR MONTHLY INDUSTRY LOWDOWN We scour the news for stories that affect primary school bursars and business managers, and filter out the rest, ensuring that this section contains all the need-to-know information each month. Featuring in-depth analysis and regular Jargon Buster and Trendspotter articles to keep our readers ahead of the game and informed about all the latest developments in education. PEOPLE IN PRIMARY ONE-TO-ONES WITH THE PEOPLE THAT MATTER As well as extensive interviews with bursars and business managers in primary schools, this section will feature indepth profiles of people who are making a difference in the primary sector. The section aims to promote best practice, inspire our readers, and bring together leaders in primary school management. MANAGEMENT BUSINESS SENSE FOR PRIMARY LEADERS From health and safety and healthy eating to HR, CPD, and implementing an ICT policy, this section offers advice and information on all aspects of management in schools. SPEND & SAVE CRUCIAL ADVICE FOR DECISON MAKERS Everything finance related, from how to make the most of your budget through careful planning and wise purchasing, to comprehensive overviews of grants and funding sources which schools can access. Each month we feature a new source of funding or grants in our Funding Focus series, and the section includes regular articles offering purchasing advice and the latest updates in crucial fields such as ICT and security.
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There are always relevant articles in Education Executive and I always find something useful to me or my school. I look forward to reading Ed Exec each month – the only problem is finding the time! JANE WHYMAN, BURSAR, ALBEMARLE SCHOOL, WANDSWORTH
In secondary schools, business managers and bursars are already carrying out the financial management role, and sector changes mean they will become ever more important strategic leaders in the schools of the future.
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ursars and business managers are well established in secondary schools. More than 95 per cent of secondary schools have a distinct business management structure in their schools, overseen by someone in a dedicated financial management role. In over two-thirds of schools this financial role is carried out by a bursar or business manager who will often also have a strategic role on the school's senior leadership team. In their capacity as business leaders, they have an increasingly strategic role in everything from HR to premises, and are the key decision makers for both large investments like furniture and ICT, and the ongoing purchase of necessary resources for all areas of the school.
WHERE NEXT FOR SECONDARY BURSARS? The role of bursars and business managers is set to become even more important over the next few years; with huge ongoing capital building programme, BSF. This means big budget projects for schools and the introduction of three-year
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funding settlements, not forgetting the 14–19 Diplomas which will represent a huge organisational challenge; strategic skills will be needed now more than ever!
IN SUMMARY Financial management in secondary schools is carried out almost exclusively by bursars, business managers or finance managers and, as the remodelling agenda continues, bursars take on an ever greater management role – overseeing teams of support staff and managing increasingly complex budgets. The need for support in dealing with increasingly strategic leadership roles, as well as retaining the foundation of good business sense and financial advice, is essential. In Education Executive Secondary, our editorial strategy is to support bursars and business managers in the same way that has proved so successful for the last few years will continue!
The articles on strategy and future changes in the sector remind me that I am not just in this post to perform the operational
day job, but to be a part of the development of the school and ultimately contribute to an improved quality of learning for the students.
ANNETTE JONES, BURSAR, CHAILEY SCHOOL, WEST SUSSEX
SECONDARY
THE SECTOR SECONDARY
secondary
Business intelligence for bursars and school business managers
Our readers are the decision makers and purse string holders in their schools, and as such the person to influence when it comes to purchasing and procurement.
in brief... Education Executive Secondary is a management solution for bursars and school business managers in secondary schools, colleges and universities. Our editorial seeks to bring ideas, information and a common sense approach to the audience. We write on-target editorial covering all aspects of the bursarial role including: finances, funding, business management, health and safety, premises, HR, personnel, professional development, catering, building development and more.
Frequency
Circulation
Readership
manager. MARIA MORRIS, BURSAR, CALDAY GRANGE SCHOOL, LIVERPOOL
Bursars, financial directors, SBM’s. IT Managers and other senior purchasing decion makers.
Established
Our USP
October 2004
The first magazine written exclusively for
PURCHASING SCENARIO
bursars and SBM’s
SECONDARY SCHOOLS
LEADERSHIP
DECISION MAKERS
EDUCATIONAL STAFF
NON–EDUCATIONAL STAFF
Head teachers
Bursars, SBM’s & financial directors PURCHASING
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Approx 10,000* *Contact us for the most up-to-date circulation figures, or a copy of our ABC certificate
in secondary schools happens here
The magazine is a great source of up-to-date, relevant information and it's filled with fresh ideas and inspiring articles. It's a ‘must read’ for any bursar or school business
Monthly
Deputy and assistant heads
Managers
Teachers
All other support staff
(i.e: IT, catering and financial directors)
EDUCATION EXECUTIVE secondary readers
SECONDARY
EDUCATION EXECUTIVE
CIRCULATION Ed Exec Secondary magazine is written for school business managers and bursars in the education sector. It’s the first magazine of its kind to be written specifically for this audience, which spans state and public sector schools, FE colleges, HE institutions and special schools. We're confident it covers more than 95 per cent of all bursars and SBM's within these establishments. Our readers are the financial managers for UK schools and colleges and as such control all purchasing and procurement in this area. Bursars and business managers are well established in secondary schools – more than 95 per cent of secondary schools have a distinct business management structure, overseen by someone in a dedicated financial management role. In over two thirds of schools, this financial role is carried out by a bursar or business manager who will also have strategic role on the school’s senior leadership teams. Circulation is made up of secondary schools, further education colleges, higher education colleges, special schools and trust schools. Our readers span independent and state schools sectors.
SECONDARY
WHAT’S IN THE MAGAZINE? SECTOR YOUR MONTHLY INDUSTRY LOWDOWN With an easy-to-read news overview, in-depth analysis, and industry comment every month, the Sector section keeps readers up to date with latest developments in legislation, funding, initiatives and white papers. In addition, our regular Trendspotter article gives them a sneak preview of upcoming changes in the education sector. BEST PRACTICE ONE-TO-ONES WITH THE PEOPLE THAT MATTER Each month, we offer two in-depth interviews with secondary school bursars or business managers who are really making a difference in their school and community. By showcasing this best practice we aim to not only inspire our readers, but also to support the growing school business management community. LEADERSHIP & MANAGEMENT BUSINESS SENSE FOR BURSARS AND SBMS This section supports bursars in their extensive management role with four sub-sections to ensure our content is focused and easy to use. The subsections are: Finance: Articles on grants, funding, benchmarking, budgeting as well as financial planning and fundraising. Management: Advice on HR, premises, personnel, H&S, results and training. ICT: Top tips and analysis on software, hardware, integrated technology, networks and more. Leadership: Aspirational benchmarking with best practice features on strategy, development and growth.
WORKLIFE ADVICE AND SUPPORT FOR BUSY LIVES This section is aimed at supporting bursars in their personal working lives, addressing isues such as time management, CPD, training and stress, as well as featuring competitions, the monthly bursar diary and our popular Private Lives series.
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The magazine is a great source of up-to-date, relevant information and it's filled with fresh ideas and inspiring articles. It's a ‘must read' for any bursar or school business manager.
MARIA MORRIS, BURSAR, CALDAY GRANGE SCHOOL, LIVERPOOL
BEST OF THE REST
TAKE A LOOK AT...
WHAT’S ONLINE www.edxec.co.uk brings relevant industry insights, news and events on a daily basis, for free. News is filtered to ensure it’s bang on remit for our audience and there’s additional extras that provide a little humour. The website is a constant source of information. I like how the daily news is targeted exactly to my role, so I don’t have to go trawling through stories to find what I need; it’s just right there. I also use it to keep up with events, network with colleagues and register my vote on the weekly hot topic. The regular competitions make a nice break from work as well!
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BEN THOMAS, BUSINESS MANAGER, SUSSEX
www.edexec.co.uk
A CLOSER LOOK NEWS Daily news items are filtered so that they are bursar-relevant, with news, promos, movers and shakers mixed with the occasional bit of fun. SECTOR As well as information for the whole education sector, the website features specific pages for primary and secondary information, allowing readers to delve deeper with news, events and features specific to their role. COMPETITION For a bit of light-hearted entertainment, bursars and other sector people are challenged to competitions. It is very popular, though we do sometimes wonder about our readers! ISSUES A look at our upcoming and recently published Education Executive magazines and articles, all of which are dedicated to improving the practice of school business management across the country. EVENTS Full listings and contact details for sectorrelated undertakings so readers can be informed of conferences, roadshows, seminars and other proceedings that can add value and insight to school business management.
YOUR OPPORTUNITY TO GET INVOLVED BANNERS AND BUTTONS Whatever you're trying to promote, be it products, websites, brands or services, our advertising banners are the way to do it. Versatile in look and function, the sites, can help with any of your internet marketing ideas. EMAIL MARKETING Using modern media to get your message across in a format that works for you and our readers. This service will get your promotion, competition, service messages, or product launches direct to the purchasing decision makers.
Ed Exec is a great magazine, as it brings me up to date with current events and topics, and ensures
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I feel in touch with other people in the profession, which is invaluable. ANITA COLLETT, BUSINESS MANAGER, KESGRAVE HIGH SCHOOL, IPSWICH
WE COULD NEVER DO IT ALONE
Bursars and school business managers are an important audience for BETT. We recognise their importance to the education sector as a whole, not least in the purchasing and procurement of ICT products. As such, we're happy to have made Education Executive our official bursar title for the BETT Show.
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BETT SHOW BETT is the world's leading educational information and BRIONY MANSELL-LEWIS, EXHIBITION DIRECTOR, communications EMAP PUBLIC SECTOR technology (ICT) event, with over 25 years dedicated to showcasing the best in UK and international educational technology products, resources and best practice. Ed Exec has been the official bursar title for the BETT Show since 2005.
Our partnership with these organisations enhances our direct link to bursars and those in a bursarial role, offering further insight into the areas that interest them. Our main priority is to deliver relevant, interesting and valuable content to our readers and these organisations help us to achieve that. The National Bursars Association is pleased to have formed an approved partnership with Education Executive. We have found that their proposals for this new publication include informative professional articles, appropriate to bursars and school business managers.
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NBA The National Bursars Association (NBA) is the country's leading professional group of bursars and administrators for all schools. It provides professional support to its members and seeks to WILLIAM SIMMONDS, CHIEF EXECUTIVE, NBA enhance the effectiveness of the schools in which its members serve. The Education Executive titles are the only magazines with 'NBA Approved Partner' status within the education sector.
BESA The British Educational Suppliers Association has over 300 members which include manufacturers and distributors of equipment, materials, books, consumables, furniture, technology, ICT hardware and digital content – all to the education market.
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As members of BESA, and adhering to its Code of Practice, we are confident that Education Executive and its management focused editorial strategy is perfect to help the school business managers cope with the many and varied demands of financial management in 2008 and beyond. TIM EDWARDS, PR MANGER, BESA
EDUCATION SHOW The Education Show in Birmingham is the UK's largest and most significant event for educational resources, providing practitioners with an unrivalled opportunity to compare and sample innovative new products. The show's extensive seminar programme has become a focus for professional development. Ed Exec will be the official bursar title for the Education are happy to Show from 2008.
EMAP have made Education Executive our official bursar title for The Education Show. As some of the key people making decisions about policy and purchasing in schools it is important for bursars to have a presence at the show, and we recognise their input in schools
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on a range of issues including finances, business management and health and safety. BRIONY MANSELL-LEWIS, EXHIBITION DIRECTOR, EMAP PUBLIC SECTOR
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Part of our strategic approach means turning many ‘typical’ business-tobusiness publishing concepts on their head, our philosophy at IMS is that B2B publishing should be as polished and cutting-edge as its consumer counterparts. To ensure your marketing messages stay fresh, with high impactful, we constantly strive to find new and creative ideas.
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THROW OUTS THROW OUT INSIDE FRONT COVER = 3 PAGES The inside front cover folds out from the magazine – on opening the front cover you see an eye catching single page that then folds out into a double page spread – you get three pages of coverage to use for adverts, advertorials or a combination of the two! It’s very high impact – a great way to make a splash!
Other things to consider TIP ON/SAMPLING With more innovative products here’s a chance to affix samples to your advert within the magazine, allow your reader to actually see, feel and touch the product. Alternatively attach a marketing gimmick (post it notes, mouse mats, wobblers etc.) branded with a promo or company details. SPONSORSHIP/BRAND PROMOTION Something a bit different, a bespoke sponsorship position aligns you with the magazine and the good will that goes with that. For example, regularly sponsoring a feature or article within the magazine, or, alternatively supporting an entire section. READER REPLY CARD Designed to drive response for promotions and incentives. Works brilliantly in association with a half page advertorial promoting the offer. This could be used to drive enquiries or referrals or simply as an information request facility. INSERTS, DIRECT MAILERS & CONTRACT PUBLISHING Contact us for more information.
THROW OUT IN CORE OF MAGAZINE = 4 PAGES Follows the same principle as the roll out front cover but is placed in the core of the magazine and rolls out to the right. Starts with a double page spread (DPS) in the magazine followed by a double-sided page folding out from the magazine. Very effective when used as a reply mechanism or promotional offer – we can even perforate the throw out to create a voucher that can be sent back to you, provide added information or work as a gimmick to be retained by the reader.
VENDOR PROFILES The only inclusion we carry that's designed to fit with the style and feel of the magazine. It looks like an Education Executive feature, but is paid for, so it is your agenda. It can be written and designed by us and is, in our opinion, an imperative part of any marketing plan. Used as a platform, it is an opportunity to communicate strategic messages about your organisation, as well as the details of a new campaign or promotion. A great way to make our readers sit up and take notice.
BANNER ADVERTS Horizontal or vertical, double or single page, running across the bottom or along the outside edge of the page. Banners can run in multiples of 3, 5, 8 or just on their own, on consecutive pages or scattered throughout the magazine – a great alternative to standard page advertising for increased brand recognition.
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