The excellence of the Exhibitor Park, the exploitation of Made in Italy, the vast and profound product panorama, the most current and trendy collections, the inevitable news for 2025, together with the new venue contribute to further enhancing the international status of the 100% businessoriented professional Trade Fair.
The event offers a 360° view of the sector in a modern, spacious and easily accessible exhibition space, which certainly appeals to Visitors.
All the best Italian and foreign Companies in the sector are the undisputed protagonists to Big Buyer 2024 with their Best seller references and absolute previews for the next season
27-28-29 NOVEMBER: Big Buyer dates are based on the ideal period for the purchase planning of Buyers: Office Suppliers, Wholesalers, Retailers, Large-scale Retail and E-commerce Buyers have the opportunity to examine agreements with Suppliers at the right time regarding annual budget closures and programming checks for the following year.
A complete overview of the sector before the trade fair events in January.
Faced with a rapidly changing market, the emergence of new concept stores, the integration of different sales channels, growing trends in global consumption, and the sharp increase in E-commerce leading to changes throughout the entire distribution system, Big Buyer intends to make its contribution by implementing a project focused on extending the Exhibitor/Visitor target. Without altering the product portfolio, Big Buyer provides the Stationery&Office world with greater and more varied opportunities of a nature that retains the identity of the sector, but with a more flexible and all-encompassing potential offer.
SPOTLIGHT ON ‘MADE IN ITALY’
In addition to welcoming most important International Players, among its Exhibitors, Big Buyer will include the most prestigious Italian Companies that manufacture their products entirely in Italy and represent ‘Made in Italy’: an asset for brands and products, a value-added element synonymous with creativity, design and quality, which benefits from an unrivalled reputation worldwide. These companies are the flagship of Big Buyer, offering Italian and international Visitors new opportunities for expanding their business. A highly appealing showcase for foreign Visitors and a great opportunity for exhibiting companies that operate under the banner of ‘Made in Italy’.
PRODUCT CATEGORIES
• Scholastic and Educational Items
• Papermaking
• Writing Instruments
• Fine Arts and Hobbies
• Gift articles and Leather Goods
• High End Collections
• Articles for Parties and Ceremonies
• Party and Decoration
• Greeting Cards
• Wrapping and Packaging
• Gadgets and Promotional
• Children’s Publishing
• Toy and Licensing
• Smoking Items
• Display Solutions and PDV Services
• Office Equipment and IT Accessories
• Furniture, Accessories and Lighting
• Cleaning, Hygiene and Safety at Work
• Shipping and Packaging
VISITORS WIDENING THE TARGET
• Wholesalers, Global Player and Office Suppliers
• Buyers of Mass Market and Modern Trade chains
• Ecommerce Buyers
• Stationery/Office Buyers
• Home/Office Furniture Stores
• Stationery and Stationery/Book Retail Point Shops
• High End Retail
• Bookshops and Museums
• Arts&Crafts and Hobbies Stores
• Paint shops, Hardware, Brico and Garden Center
• Illustrators, Artists, Graphic Designers
• Representatives of Cultural Centers, Writers and Calligraphers
• Shops specializing in Events and Parties, Gift Shops and Housewares
• Confectioners and Cake Designers
• Party Planners, Wedding Planners and Florists
• Toy Shops and Playrooms
• Newsagents and Tobacconists
THE FIRST WHO HAVE ALREADY DECIDED TO
Fabbrica Italiana Lapis ed Af ni
edizioni
Discover THE WORKSHOPS AND SPECIAL AREAS
New product proposals, the latest trends and future tendencies will be given even more scope and visibility in the forthcoming Special Areas at Big Buyer 2024. Many professionally oriented Workshops and Creative Laboratories will provide participants with plenty of practical inputs to use in their daily work and retail outlet management. The Labs will focus on various themes and applications, ranging from Window dressing to Visual merchandising, the World of Colour, increasingly popular Calligraphy and Lettering techniques, Party, Gift & Packaging for a festive atmosphere, Children, Books & more, including many stories and bookshop items. There will be no lack of traditional spaces and Awards for Back to School 2025 and the Office, with its own dedicated Home Office Solution area. Then, after the huge success at the last event, Digitech Point is returning with Roland, for those who want to experiment withnew ways to provide customised in-store services. Skilled Trainers/Demonstrators and real Artists will show Wholesalers and Retailers all the value-added features of the products used in the various Labs.
WORKSHOPS, SPECIAL AREAS AND AWARDS
COLORTEC LAB 3rd Edition - FOR EXPERTS
Following its popularity at previous editions, Big Buyer is reintroducing COLORTEC Lab, a space dedicated to Creativity, Arts&Crafts and Hobbies. This interactive workshop is for launching and promoting the Exhibiting Companies’ products (paper, paints, inks, paintbrushes, techniques, Arts&Crafts and DIY tools). Artistic demonstrations will focus on different topics and techniques beneficial to Stationers, who will have the opportunity to get direct experience of the full potential of the materials used. Students and emerging Artists will try their hand at creating original, trendy works, catching the attention and appreciation of Visitors.
I C
DIGITECH POINT & TOP SERVICE 2nd Edition
This workshop will allow Retailers in the Stationery &Office sector to approach and directly experience new ways of providing customised in-store services. This is the underlying concept behind DIGITECH Point, a project implemented by Big Buyer in partnership with Roland DG also for the 28th Edition of the Event. Starting from the assumption that current change mainly arises from the huge availability of technologies and constant innovation in terms of tools, materials and products, what can really make a difference for the POS is the ability to actively participate in creating goods and services that Consumers can purchase in shops.
BB ACADEMY 2nd Edition - PARTY, GIFT & PACKAGING
Each event in our life tells a story... and if the story is shared, it is even more wonderful! This workshop intended for the Retail sector offers the opportunity, with the most creative ideas, contemporary trends and practical methods, for a unique experience, for the most important days of our life: Baptisms, Holy Communions, Confirmations, Birthdays, Anniversaries, Graduations, Weddings etc. Thanks to the tools and materials provided by the Exhibiting Companies (invitations, favours, gifts, greeting cards, wrappings, shopping bags, ribbons, party ideas, decorations, flowers...), participants will be able to acquire new input in order to effectively handle the theme at their POS, from the simplest to the most elaborate ideas, always with elegance and sophistication.
HOME OFFICE SOLUTION
HOME OFFICE SOLUTION AND TOP DESIGN AWARD 17th Edition
For the first time at Big Buyer an exhibition area will be set up where technological supports and accessories, combined with workstations and furnishing accessories, become solutions also suitable for a home environment: the perfect balance of aesthetics and functionality, together with promoting quality materials and design. In this area, a jury of experts will select the most deserving product for the TOP DESIGN AWARD 2024.
CHILDREN, BOOKS & MORE, PROJECTS AND NEW EXPERIMENTS
Stationery products are becoming increasingly important at bookshops. The synergy between the two product areas, Books/Stationery, is evident, as is their popularity among Customers. The assortment predominantly focuses on items that represent ethical and environmental choices. In the Children, Books & more area, Visitors can be inspired by items that are most closely associated with the world of books. In this case, children’s books.
CALLIGRAPHIC ART: FOR ENTHUSIASTS AND OTHERS
Talking about calligraphy in the digital age may seem anachronistic, but the rediscovery of Beautiful Writing is a worldwide phenomenon and sees people of all backgrounds attending courses to reclaim the pleasure of handwriting. Calligraphic Art is intended to be for those who love writing interpreted in different expressive and creative techniques in a journey of discovery that allows retailers to transfer and organise themed workshops at their store for customers.
GREEN FUTURE AWARD, SCHOOLS ARE BETTER IF THEY RESPECT THE ENVIRONMENT
Environmental sustainability is at the heart of major Manufacturers in the sector. In the BACK TO SCHOOL area, the spotlight is on the most eco-friendly items produced while respecting our Planet and provided with the necessary requirements and certifications. It is an exciting challenge with the coveted ‘GREEN FUTURE AWARD’ now in its 4th year. The showcase will therefore focus on all the new items for BACK TO SCHOOL 2025.
CONFERENCES
SECTOR DEVELOPMENT AND BUSINESS CULTURE
Manufacturers and Visitors who want to know more about all the dynamics shaping the sector and further expand their business, will find useful tips and market insights by participating in the conferences scheduled during the 3-day event. Topics and issues to be dealt with are currently being discussed and further examined among professionals. The detailed programme will be available from the month of June on the portal: www.bigbuyer.info/conferences.
HOW TO GET THERE
MILAN, the metropolis at the heart of Italy’s most important motorway/railway and airport hub, confirms its position as an international Trade Fair Centre. Hall 3 of Allianz MiCo that will host Big Buyer, is well served by all means of transport.
METRO
M5 line, stop PORTELLO a few meters from the entrance of Big Buyer
TR AIN
From Central Railway Station and Garibaldi Railway Station
CAR
From the ring road to Fieramilanocity or to the large interchange car parks located near the metro line
AIRPLANE
Milan Linate Airport – M4 line
Milan Malpensa Airport – Malpensa Express Bergamo Orio al Serio Airport – Orio Shuttle
From 27 to 29 November, BIG BUYER will be premiered in Milan, with an increasingly international and multi-sectorial approach in keeping with the expectations of a rapidly and continuously changing market.
WHY EXHIBIT AT BIG BUYER?
Because it has been the only event in Italy for the Stationery&Office sector that brings together the Industry and all Buyers, fostering the emergence of new partnerships and business ventures
Because it is held in the ideal period for presenting product previews for the following year and for establishing sales programmes and promotional campaigns reserved for trade
Because it has the best “cost/contact” ratio of trade fairs in the sector: BIG BUYER guarantees efficient networking with existing customers and with prospective customers who have great decision-making power
So you can be among the key players of an effective advertising and international marketing campaign that makes use of various tools and media
So you can update your know-how by attending Conferences and Workshops that reflect emerging consumer trends and provide concrete inputs for business growth
TYPE OF STAND AND FEES
OPEN ON 1 SIDE
€ 290,00/sqm
OPTION 1 - Pre-equipped stand with turnkey service
OPEN ON 2 SIDES €
ON 3 SIDES
OPTION 2 - Stand entirely set up by the Exhibitor OPEN ON 1 SIDE
ON 2 SIDES
ON 3 SIDES
ON 4 SIDES
ON 4 SIDES
In this case, it will be necessary to submit to the organisation an indicative layout of the stand that must be compliant with the technical and safety standards of the Fair. The perimeter walls must be 3.00 meters high, except for the islands, whose perimeter sections can reach a height of max 4.00 meters.
N.B. To provide a more uniform image and a more refined setting, the floor of the exhibition halls will be entirely carpeted by EDINOVA.
REGISTRATION FEE € 765.00
REPRESENTED COMPANIES
It is strictly forbidden for the Exhibitor to “host” other Companies at its stand. Exhibiting Companies may promote products and/or services of Companies provided that they are officially represented exclusively on national territory and in all distribution channels. In any case, the Exhibitor must register each individual Represented Company at the Event. Registration allows participation at the stand of the Represented Company (maximum two Companies per 16 sqm) and its inclusion in the Official Catalogue of Big Buyer 2024. The cost of each individual Registration, starting from the second is established at € 485.00 .
INCLUDED SERVICES EDITORIAL SUPPORT
• Meeting rooms available for Exhibitors to organize meetings, presentations, conferences, etc.
• Press room where Exhibitors can leave press releases, brochures, etc.
• Participation at Conferences.
• Cloakroom and Luggage Deposit Service.
• Promotion on the Big Buyer institutional website.
• Inclusion in the Official Catalogue of the Event, which will be distributed free of charge to Visitors.
• Publication on COMMERCIO Day online magazine dedicated to sector information and to promoting the products of the Exhibiting Companies at Big Buyer 2024. The Magazine reports on the Stationery&Office sector and parallel markets in real time. It is at the service of BIG BUYER Exhibitors: the Editorial Board publishes, free of charge, news concerning them, helping to strengthen an awareness of them. COMMERCIO Day is also an efficient directory and a community that directly connects Manufacturers and Buyers.
• Promotional brochures, customized letters and informative e-mails sent to all potential Visitors.
• Big Buyer advertisements in the main Italian and foreign trade magazines.
• Postings on all major Social Networks (Facebook and Instagram).
The 2024 marketing and communication campaign, designed to further encourage the participation of Visitors, provides for:
HOSPITALITY
The Organisation offers cosy hotel hospitality in the city of Milan to major international Buyers
BIG DISCOUNTS
Discounts are available for train tickets, high-speed Freccia and Italo trains, air fares and promotions for the best hotels in Milan.
NEWSLETTERS, BROCHURES AND LEAFLETS
The contact in the database comprise more than 36,000 names of well-profiled Italian and foreign Buyers.
WWW.BIGBUYER.INFO
On the institutional website, which receives more than 30,000 monthly visits (period September-November) information is published about the development of the Fair.
WEB CAMPAIGN
On the main digital platforms and social strategic networks - such as Instagram and Facebook - a campaign of advertising and communication is programmed.
MEDIA PARTNERSHIPS
Impact news is programmed with leading Italian and foreign magazines in the sector (over 60 annual expenditures).
SUPPORT FROM THE ORGANISATIONAL OFFICE
Marketing activities aimed at target groups involved in the Event.
STRATEGIC PARTNERSHIPS
To encourage the participation of a prestigious and specialised audience at the Trade Show partnerships are programmed with major Associations and Buyer Groups in the sector.
WELCOME AND HOSPITALITY
MILAN offers a wide range of hotel solutions integrated with the fairgrounds and the city area. A service/ welcome portal with exclusive promotions is provided for business Customers. Discounts are reserved for Exhibitors and Visitors. The list of partner hotels is available on the Big Buyer 2024 website: www.bigbuyer.info/visitors/hotel.
For 2024 the Big Buyer Exhibitors have at their disposal an even more comprehensive effective and integrated package of promotional tools:
EXTERNAL AND INTERNAL AREA SIGNS
At Big Buyer 2024, striking poster advertising will be available both at the main entrance to the exhibition centre and in the vicinity of the Pavilion, thus enhancing the impact and effectiveness of the advertising message (further detailed information will be sent to interested Companies).
SPECIAL SPONSORSHIPS
A special promotional opportunity available to Exhibitors involves the chance to sponsor events and collateral events, customising them with their own brand or distributing material and products (details of participation will be provided to Companies who request it).
COMMERCIO C&C ADV AND EDITORIAL PROPOSALS
7,000 copies of the printed magazine and 36,000 digital contacts: it is the house organ of Big Buyer and is distributed free of charge to all Visitors to the Event.
Internal ADV page
Double internal ADV page
ADV page in 1st cover
ADV page in 2nd cover
ADV page in 4th cover
OFFICIAL BIG BUYER CATALOGUE
The Catalogue is distributed free of charge to all Visitors. Over the years, it has become an important working tool for all Operators who have visited past editions of the Event. The Catalogue, in fact, groups together all the main data of the exhibiting Companies.
Insertion of the Company Logo on the Internal Exhibition Plan in the Catalogue (available for only 15 exhibiting Companies).
Advertising Page in the Catalogue
Internal ADV page
Double internal ADV page
ADV page in 2nd cover
ADV page in 4th cover
DEM
Planning the sending of a DEM during participation at Big Buyer allows Exhibiting Companies to further promote participation and invite Industry Buyers to their stand, to illustrate the novelties that will be presented at the Fair and inform them about any promotions/coupons activated during the days of Event. Edinova will create the DEM, using the textual and graphic content provided by the Customer. (Edinova staff will contact you to decide the timing for sending the DEM, adapting it to your promotional needs). Sending DEM to COMPLETE mailing list, sent to over 36,000 Italian and foreign buyers in the Stationery&Office sector.
For more information and to request the Media Kit please contact: redazione@edinova.com - Tel. +39 02 2158021
JOIN THE BIG BUYER NETWORK...
Our network is the only one in the sector and has given rise to an efficient and constantly expanding Community of qualified Professionals. Today, it has 40,000 Italian and foreign Operators. This large number is the result of exclusive synergies between the BIG BUYER Trade Fair and the publishing offer of Edinova: COMMERCIO C&C, the house organ of the event, COMMERCIO Day, an online newspaper, as well as Newsletters/DEM and Social Media activities. The Network provides Exhibitors with high visibility and enhances the reputation of their brands.
