An excellent Exhibitor Park, showcasing ‘Made in Italy’ an extensive and varied product portfolio, the most contemporary and trendy collections, the ever-present novelties for 2025, and the new venue contribute to further enhancing the international status of the 100% business-oriented professional Trade Fair to be held for the first time in Milan.
PRODUCT CATEGORIES
• Scholastic and Educational Items
• Papermaking
• Writing Instruments
• Arts&Crafts and Hobbies
• Gift Items and Leather Goods
• High-End Collections
• Items for Parties and Ceremonies
• Party and Decorations
• Greeting Cards
• Wrapping and Packaging
• Gadgets and Promotional Items
• Children’s Publishing
• Toys and Licensing
• Smoking Items
• Display Solutions and POS Services
• Office Equipment and IT Accessories
• Furniture, Accessories and Lighting
• Cleaning, Hygiene and Safety at Work
• Shipping and Packaging
All the best Italian and foreign Companies in the sector are the undisputed protagonists at Big Buyer 2024 with their Best seller products and absolute previews for the next season
AS EXPECTED…
Big Buyer also returns to its traditional leading role in cultural initiatives. Over the years, it has played a role that has led to the growth and modernisation of the sector and continues to yield results in terms of approval. The main purpose of the Trade Fair is to provide Operators with an event full of food for thought, a realistic scenario of the ongoing evolutionary process, including the Digital World, Sustainability, New Office, the School of the Future, and the Creativity and Party sectors. A host of offers and new sales strategies will be studied and shared directly with customers at exhibition stands.
27 - 28 - 29 November : Big Buyer dates are based on the ideal period for the purchase planning of Buyers:
Office Suppliers, Wholesalers, Retailers, Large-scale Retail and E-commerce Buyers have the opportunity to examine agreements with Suppliers at the right time regarding annual budget closures and programming checks for the following year.
A complete overview of the sector, a panorama of excellence, before the trade fair events in January.
Also in 2024, highly topical issues will be addressed by distinguished Speakers and Opinion Leaders.
Trade associations will also be involved in organising creative/demonstrative Laboratories and study days focused on Training, providing a valuable opportunity for professional updating and exchange between Exhibitors and Visitors.
VISITORS WIDENING THE TARGET
• Wholesalers, Global Players and Office Suppliers
• Mass Market Buyers and Modern Trade Chains
• E-commerce Buyers
• Stationery/Office Buyers
• Home/Office Furniture Stores
• Stationery and Stationery/Book Retail Outlets
• High-End Retail
• Bookshops and Museums
• Arts&Crafts and Hobbies Stores
• Paint Shops, Hardware, DIY Stores and Garden Centres
• Illustrators, Artists, Graphic Designers
• Representatives of Cultural Centres, Writers and Calligraphers
• Shops specialising in Events and Parties, Gift Shops and Houseware stores
• Confectioners and Cake Designers
• Party Planners, Wedding Planners and Florists
• Toy Shops and Playrooms
• Newsagents and Tobacconists
New product proposals, the latest trends and future tendencies will be given even more scope and visibility in the forthcoming Special Areas at Big Buyer 2024. Many professionally oriented Workshops and Creative Laboratories will provide participants with plenty of practical inputs to use in their daily work and retail outlet management.
The Labs will focus on various themes and applications, ranging from Window dressing to Visual merchandising, the World of Colour, increasingly popular Calligraphy and Lettering techniques, Party, Gift & Packaging for a festive atmosphere, Children, Books&more, including many stories and bookshop items.
There will be no lack of traditional spaces and Awards for Back to School 2025 and the Office, with its own dedicated Home Office Solution area. Then, after the huge success at the last event, Digitech Point is returning with Roland, for those who want to experiment with new ways to provide customised in-store services.
Skilled Trainers/Demonstrators and real Artists will show Wholesalers and Retailers all the value-added features of the products used in the various Labs.
DISCOVER and SIGN UP for the many initiatives dedicated to You!
WORKSHOP
Calligraphic Art
ColorTEC Lab
BB Academy
Digitech Point
MEET & TALK
Home Office Solution
Children Books&more
The Art of Inclusion SCHOOL CONFERENCE
Back to School 2025
CALLIGRAPHIC ART: FOR ENTHUSIASTS AND OTHERS
Talking about calligraphy in the digital age may seem anachronistic, but the rediscovery of Beautiful Writing is a worldwide phenomenon and sees people of all backgrounds attending courses to reclaim the pleasure of handwriting. Calligraphic Art, in collaboration with the Italian Calligraphic Association, is intended to be for those who love writing interpreted in different expressive and creative techniques in a journey of discovery that allows retailers to transfer and organise themed workshops at their store for customers.
EXPERIMENT ‘IN THE FIELD’ WITH STUDENTS
Also at the 2024 Edition, Big Buyer is reintroducing COLORTEC Lab, a space dedicated to Creativity, Arts&Crafts and Hobbies. This interactive workshop is for launching and promoting the Exhibiting Companies’ products (paper, paints, inks, paintbrushes, techniques, Arts&Crafts and DIY tools). Artistic demonstrations will focus on different topics and techniques beneficial to Stationers, who will have the opportunity to get direct experience of the full potential of the materials used. The project aims to encourage participating Students to demonstrate their expressive skills by drawing inspiration from the theme of ‘The City of the Future’.
The outcome will be innovative and original artistic creations: decorations for notebooks, diaries, backpacks, pencil cases and other school collections, as well as new inspirations for gift wrapping and other suggestions and ideas.
DIGITECH POINT & CERTIFICATE OF ATTENDANCE
This workshop will allow Retailers in the Stationery&Office sector to approach and directly experience new ways of providing customised in-store services. This is the underlying concept behind DIGITECH Point, a project implemented by Big Buyer in partnership with Roland DG also for the 28th Edition of the Event. Starting from the assumption that current change mainly arises from the huge availability of technologies and constant innovation in terms of tools, materials and products, what can really make a difference for the POS is the ability to actively participate in creating goods and services that Consumers can purchase in shops.
Stationers who attend the Workshops will receive a Certificate of Participation signed by Roland DG, which they can frame and display in their retail store.
In the ‘Back to School’ area, devoted to new products for schools for 2025, a Jury of Experts will choose, from among many entries, the most eco-friendly item deserving the GREEN FUTURE AWARD 2024
PARTY, GIFT & PACKAGING - MATTERS OF THE HEART
Each event in our life tells a story... and if the story is shared, it is even more wonderful! This workshop intended for the Retail sector offers the opportunity, with the most creative ideas, contemporary trends and practical methods, for a unique experience, for the most important days of our life: Baptisms, Holy Communions, Confirmations, Birthdays, Anniversaries, Graduations, Weddings etc. Thanks to the tools and materials provided by the Exhibiting Companies (invitations, favours, gifts, greeting cards, wrappings, shopping bags, ribbons, party ideas, decorations, flowers...), participants will be able to acquire new input in order to effectively handle the theme at their POS, from the simplest to the most elaborate ideas, always with elegance and sophistication. Laboratories based on training and demonstration, run by experts, are intended to offer ideas and solutions for setting up showcases and spaces in the retail store.
BOOKS, STATIONERY AND EXPERIMENTING WITH SYNERGIES
Stationery products are becoming increasingly important at bookshops just as books are selling well at Stationers. The synergy between the two product areas, Books/Stationery, is evident, as is their popularity among Customers. The assortment predominantly focuses on items that represent ethical and environmental choices. In the Children, Books&more area, Visitors can be inspired by items that are most closely associated with the world of books. In this case, children’s books. The schedule during the three-day Big Buyer event includes meetings with Authors and presentations of new books, as well as tools from the Stationery&Office segment put to use thanks to the outstanding performance of accredited illustrators. Stationers/Booksellers will learn new ideas for engaging in storytelling that they can adapt and enhance in their respective retail stores.
SCHOOLS ARE BETTER IF THEY RESPECT THE ENVIRONMENT
Environmental sustainability is at the heart of major Manufacturers in the Stationery sector. In the BACK TO SCHOOL area, the spotlight is on the most eco-friendly items produced while respecting our Planet and provided with the necessary requirements and certifications.
A showcase dedicated to the ‘eco’ world, which promises an exciting challenge in classrooms, focusing on research and innovation, with the coveted GREEN FUTURE AWARD 2024 at stake, now at its 4th edition.
Children Books more& academy
