product showcase
Honma BERES Aizu and Black Honma Golf debutrs the BERES Aizu and Black collections, the latest in the coveted BERES line of visually stunning and expertly crafted game-enhancing golf equipment. Promoting straighter, longer ball flight and increased ball speed, BERES clubs continue the proud heritage of past luxurious Honma lines, with two bold twists on clubhead aesthetics. “This new line represents the latest breakthrough technology for golfers with moderate to modest swing speeds,” says Janeann Lanning, COO of Honma North America. “BERES Aizu and Black allow golfers to make pure, stable swings with enhanced speed and powerful ball flight.” BERES Aizu ushers in the next chapter in a storied history of the very finest holistic craftsmanship, designed in collaboration with Japanese Aizu artisans. The line’s incomparable beauty houses unmatched strength, innovation and performance. Dating back to 1590, Aizu paintings represent Honma’s Japanese heritage and tradition. With Aizu’s signature red and ornate gold accents, BERES Aizu encompasses Takumi expertise as well as the industry’s most technologically advanced construction in a golf club collection. BERES Black offers sleek elegance that stands out on the course, plus Honma’s timeless design. Its beautifully shaped drivers, fairway woods, hybrids and irons efficiently transfer energy and generate consistent ball flight. Each clubhead is coated with a jet-black PVD process for a striking finish. “Aizu appeals to players with an artistic flair and respect for Japanese craftsmanship,” says Honma’s Lanning, “while Black brings a modern, refined look for players who value performance and style without compromise – perhaps attracting younger golfers who might never have previously tried BERES.” More more information: www.honmagolf.com
Radmor Golf Radmor Golf founders Scott Morrison and Bob Conrad knew their sustainability mission would appeal to women golfers. But they needed to back it up with stylish, performance-based offerings that they’d feel comfortable rocking on and off the course. In 2021, Radmor debuted its first “Women’s Capsule” featuring polos, long sleeve jerseys, sweatshirts and shorts, all made from proprietary thirty-singles micro-pique knit created with a blend of Peruvian Pima Cotton and Elastane yarns. The tailored-fit “Michele” polo emerged as one of the most popular items in the capsule last fall, and Radmor’s 2022 spring and summer line includes five colors: cloudy blue, pale pink, blue graphite, white and mynx – as well as two new micro-striped versions. The extra-long staple cotton in the Michele (and other Radmor clothing) is the smoothest in the world. It’s also biodegradable and can even be recycled at either of Radmor’s Seattle area stores. Polyester, by comparison, can take hundreds of years to decompose and sheds plastic microfibers that make their way into the world’s water system. Morrison and Conrad, who met and played golf together at the University of Washington, will expand and enhance the Women’s Capsule this year including new colors and patterns for the Michele, the Olivia (tailored jerseys), and the Ella (performance shorts). The Michele retails for $98, and Radmor offers free shipping on orders over $135. For more information, visit www.radmorgolf.com. 10
Golf Central • Volume 22, Issue 9
