leader on the links
“Holly G” Celebrates 30 Years Helping Start-ups Become Market Leaders
Her Early Encounter With The King Leads To A Career As A Queen of Golf Marketing
A
s president of Golf Marketing Services, founding member of the International Network of Golf, and host and producer of the Golf Insiders, Holly Geoghegan has been a female leader on the links for more than 30 years. Her passion for the game began as a junior golfer when she met “The King,” Arnold Palmer, at the U.S. Open in her hometown of Rochester, NY. The rest is history! Recognized and respected as a game changer in bringing new and innovative products into golf, “Holly G,” as she is best known (spelling her last name requires a PhD), has specialized in launching start-ups and developing forward-thinking brands into market leaders. One of her early ground-breaking projects and marketing success sto-
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Holly G conducts a press conference for one of her clients at the PGA Merchandise Show in Orlando with company spokesman, FOX NFL SUNDAY host, Curt Menefee Among Holly G’s many successful ventures is her golf talk radio show and podcast which has aired on ESPN and iHeart in Orlando since 2008. ries came when she introduced the golf world to the online world. In 1994, Golf Marketing Services was engaged by Interzine Productions, an interactive multimedia content provider for America Online, to help develop and launch, iGolf, the first comprehensive golf informational website. At the time, no one really understood the internet nor the commercial opportunities of this new media frontier. Geoghegan realized that it was going to require a “mover and shaker” to get the golf industry to take notice, so she set her sights on the biggest and boldest brand, Calla-
way Golf, to become iGolf’s exclusive marketing partner. The company’s founder, Ely Callaway, was a brilliant, envelope-pushing, successful serial entrepreneur. He understood the vision, and the potential, and committed six figures in marketing support. iGolf became one of AOL’s flagship web portals and was later acquired by publishing giant Times Mirror. Golf Central • Volume 23, Issue 3
