XLEISURE: Outex - ForumPiscine – ForumClub
2025_2026
12-14February 2025
11-13February 2026
The discovery of the shadow has been an event since the time of Plato. The emotion of architectural shadow has fascinated man for thousands of years. SHADOW refers to a diminution of light, which occurs when a body of an opaque nature is interposed between a light source and an illuminated plane; from here two shadows branch out, one of its own, which is the one formed on the object and the other, more captivating, the one carried, which is the one the object casts on the ground. Undisputed masters of the use of Shadow as an emotionally strong architectural element are Le Corbusier and Giuseppe Terragni, who seem to “converse” with light and darkness as if they were drawn by their gazes and not by their hands. Oscar Wilde asserted, “When the light is strongest, the shadow is blackest”; therefore, the more the dark tones are accentuated, the more the architecture shines with light.”
From shade to shading: a careful study of the terrain, pre-existing buildings, and trees adjoining the building or construction site are supporting elements within proper and sound planning. Shading contributes to the cooling of offices, rooms, industrial premises and entire buildings. Tents and marquees, awnings, blinds, sunshades, pergolas, arbors, gazebos, dehors and conservatories, and telescopic canopies reconfigure and accentuate furnishings and design, facilitate energy conservation, counteract water evaporation, accentuate the livability of urban areas, and reestablish the boundaries of wellness and wellbeing.
Iniziativa Speciale
““Outdoor
Culture Lands in Bologna””
1) design of the “experiential room” by the exhibiting companies (planning, set-up and products/solutions) : screens, mosquito nets, minipools, showers, sprays/nebulizers, scenters, diffusers, flooring, decking, indoor and outdoor furniture, furnishing accessories, leisure and recreational solutions. The room theme will be chosen by the exhibiting companies on a first come, first served basis.
2) Educational and popularizing activities in the arena (space set up as a mini conference room on the exhibition area):
2a) presentation of excellent case histories; 2b) mini-courses, held by landscape architect, on the use of solar shading in residential, tertiary, social housing, school building, public areas, etc.
3) “Zona D'Ombra - Best Practice” or “Zona d'Ombra - Best Case History”: publication in Editrice il Campo media and partner magazines (International Pool & Spa Press alliance).
A special initiative, the flagship of the 2025 - 2026 editions of the triple XLeisure event: products, solutions and innovations set by architects in rooms designed on a human scale. The home, the hotel, the waiting room of a company, the outdoor area of a restaurant... each room will represent an immersive experience. Strategically placed in the overall event layout Zd0 will be the natural connection between the world of swimming pools and spas and the outdoor world, without disdaining the world of sports centers and fitness clubs.
Partnership
“The
Culture of the Outdoors Lands in Bologna.”
Shared planning with Partner Companies and their design studios: an exhibition, cultural and information project on shading, shade, protection, shelter, energy saving, wellness; Evolved exhibition areas-wellness oases-showrooms. Living en plein air without leaving home.
Exhibit Area Zd0 of 600 sqm approx; Sponsoring Exhibiting Companies can choose from one of the following spaces:
- 48 sqm at € 110/sqm + vat + entry fee € 750 INSTEAD OF € 159/sqm + entry fee
- 64 sqm at € 100/sqm + vat + application fee € 750 INSTEAD OF € 159/sqm + entry fee
- 80 sqm at € 95/sqm + vat + entry fee € 750+vat ANZYCHES € 159/sqm + entry fee
MEDIA PACKAGE to complement the offer at the sole discretion of the Partner Companies:
1 color page on nr. 209 PISCINE OGGI also distributed at the Show : € 1,200 = € 1,200 3 color pages as above on following nr. 210, 211, 212 : € 1,000 each = € 3,000 1 color page in GUIDAPISCINA 2025 (special annual nr.): = € 1,400 2 editorial spots on PISCINEOGGI.COM and/or FORUMPISCINE newsletter: € 400 each = € 800
1 large 1170 x 200 px banner on PISCINEOGGI.COM x 8 weeks : € 70 each = € 500
= € 6,900
Over 8000 operators part of 92% domestic, 8% foreign, growing.
FORUMPISCINE, the 16th International Pool & Spa Expo & Congress, is the fifth leading fair in Europe and the only one of its kind in Italy. It covers the entire supply chain of design, construction, distribution, installation, and maintenance of pools, biopools, ponds, mini-pools, and spas. Italy is the fourth largest market in Europe, with significant growth expectations. The exhibition area is complemented by a rich schedule of workshops, conferences, and round tables on regulations, themes, and issues related to the sector.
ForumPiscine Visitors
QUALIFIED TARGET IN CONTINUOUS GROWTH
• 32% operators, builders, pool installers,
• 19% spas, wellness centers, hotels, farmhouses, water parks, campgrounds, thermal facilities, physiotherapy centers,
• 17% sports centers and public pools,
• 15% wellness/fitness clubs,
• 8% designers, construction companies, real estate companies,
• 5% consultants, garden centers,
• 4% service companies, private individuals.
OUTEX – OUTDOOR EXPERIENCE
(3rd edition in 2025) is the exhibition project dedicated to the design, regeneration, and lifestyle of outdoor spaces. It aims to meet design, renovation, and furnishing needs for any outdoor context: private, private for public use, and public. This includes pools, home or condominium gardens, penthouse terraces or balconies, sports center parks, campgrounds or holiday villages, resorts, wellness centers, thermal facilities, and any hospitality-oriented structure.
OUTEX showcases the production, design, furnishing, and setup of outdoor spaces, offering solutions for leisure, wellness, and outdoor design. This includes pool decking and borders, synthetic turf, stones and solutions for pathways, outdoor furniture, umbrellas, pergolas, awnings, tent structures, and outdoor cooking. The exhibition targets the following segments:
OUTEX VISITORS
• Industry professionals (designers, agronomists, landscape architects, urban planners);
• Private companies specializing in facility management;
• Buyers from sports centers, fitness and wellness clubs, pools, spas, thermal wellness centers, hotels and resorts, agritourism, campsites, tourist villages, and water parks;
• Garden centers, home design;
• Private individuals owning one or more houses with gardens;
• Public administration.
Over 1000 B2B industry operators.
FORUMCLUB, the 26th International Congress & Expo for Fitness, Sport, and Wellness Clubs, is the premier Italian event for business, training, and networking in the fitness and wellness sectors. In addition to the exhibition area featuring technologies, products, and systems, there is a comprehensive educational program designed for owners, managers, and staff of gyms, wellness centers, sports facilities, and multifunctional centers.
Visitors and Congress attendees of Forumclub
MAJOR OPERATORS FROM ACROSS ITALY
• Owners and managers of fitness & wellness clubs.
• Management companies and operators of sports facilities.
• Investors and buyers.
• Public and commercial pools.
• Tourist accommodation facilities and thermal centers.
• Medical and physical rehabilitation facilities.
Globalization of neighborhood services, streamlined operations, flexibility, quality, and affordability of services offered; Henoto and Henoto China. Offices + BF partnerships in USA, China, UAE.
BolognaFiere Federterme, Ordine degli architetti, Anci- ER Faita - Federcamping
Strenghts
Centrality of Bologna
Main European hub between Northern and Southern Europe; Tourism tripled in 5 years, G. Marconi international airport (Ryanair and major carriers) just 4 km from the city center and 4 km from the Trade Fair District; Motor Valley, Wellness Valley, Ceramic Valley, Agricultural Valley
Bologna Welcome
Why living in Bologna is a miracle: https://www.youtube.com/watch?v=KAIiF8Vg_8E
Bologna and its hospitality have a millennial history. Relive with us the stories that have reshaped the Italian language and culture. Special agreements with the city's finest hotels, culinary delights aplenty, and the embrace of Europe's longest porticoes await you for an unforgettable three-day experience. Network
Alpe-Adria Region, China, Hong Kong, Turkey, Taiwan. Press
February 12,13,14, 2025
TARGET: Architects, designers, landscape architects, agronomists, hospitality facilities, sports facilities, builders, installers, and managers of public and commercial pools, water parks, wellness clubs, spas, public entities
EDITRICE IL CAMPO
50 years of specialized publishing. High firepower and reach of owned magazines and websites.
Facebook & social media: 10k followers exclusively in the pool sector; Educational activities, training, information, opinion leadership, PROJECTUALITY
EIC produces content, it's in its DNA!
OUR MEDIA
Piscine Oggi has worked over time to build an international network of collaboration with other editorial entities from European and nonEuropean countries. It serves as a permanent summit for the pool industry, an international forum where initiatives can be discussed to advance the sector nationally, ensuring it continues to grow and evolve at the forefront. Originally known as Partners For Europe, it was a collaboration among magazines from various European nations, created to discuss regulatory and economic changes and provide the Italian sector with the best possible information.
Then, that project evolved into the International Pool & Spa Press Alliance, which originated in 2011 when magazines from major international markets - including Piscine Oggi as a founding member - formed a partnership. Over the years, this alliance has grown to include Banbas (Russia), L’Activité Piscine (France), Piscinas e Instalaçoes Desportivas HOY (Portugal), Piscinas Hoy (Spain), Piscine Oggi (Italy), Pool & Spa Scene (England), and Schwimmbad+Sauna (Germany). It has become a unique collaboration in specialized publishing, harnessing its strength through comprehensive cooperation among the publications: exchanging information, sharing services and reports, and providing mutual help and support.
