MAINE-ANJOU Headquarters
M. BLAKE NELSON AMAA Executive Vice President
Holiday Greetings, I hope that all of you are doing well! This fall has been an interesting one to say the least. The unpredictability can seem overwhelming at times, however, the tenacity and determination of the folks in our industry carries on like always. The fall sale season has been very good for the Maine-Anjou breed as we have seen high demand and many sale toppers so far. The American Royal was a great event, with Maine-Anjou having one of our largest shows ever with outstanding interest in Kansas City. I believe things are heating up as so many are taking note of the modern Maine-Anjou and what it has to offer. Our cattle were turning a lot of heads and many on lookers were taking note and inquiring about genetics. The ability of you the breeders to produce solid colored, stout built animals with quality and function is getting their attention. Starting the conversation is the first step and then it is up to you, the breeder, to continue to deliver what the customer wants and us, the association, to provide the herd book services and assistance that you and your customers deserve. Together we can take this breed to the next level with dedication and a progressive outlook. As we face the future for the Maine-Anjou breed it is important that we take note of the lessons of the past and build upon them and reach further than we ever have. NOVEMBER/DECEMBER 2020
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Today’s beef industry is more technologically advanced than ever before and the people that work in it are pushed to stay up more and more. It will be vital that the American Maine-Anjou Association (AMAA) remain progressive in leveraging science to help support the common sense of good animal husbandry to grow in the current market place. We are one of the smaller breeds, and with that every member and their operations output is extremely important to us. Every shred of data that can be tied to a registration number is valuable, every mating counts, every customer experience matters, and ultimately the product marketed represents our brand… Maine-Anjou! Business as usual is not our goal, we want to move, grow and reach new heights for the breed and the association. To make this move, it will take everyone to pull their weight and do their part whether it is working with local customers, presenting cattle at a show, or supporting the beef industry on a state or national level we have to be visible, knowledgeable and willing! It is our time to shine so let’s take advantage of this great opportunity! I would like to remind all of you about the cancellation with the National Western Stock Show activities and those activities moving to the Cattlemen’s Congress in Oklahoma City on Jan. 8-11th, 2021. Our AMAA annual meeting will also be taking place
in Oklahoma City. We will be hosting our normal hill and pen shows and also having two great sales that will be taking place, the Bright Lights Maine-Anjou Sale and the Maine Exchange, which will be featuring elite frozen genetics. The Bright Lights Sale will be full of tremendous herd sire prospects and a select group of females. Please check these out and if you need a catalog or assistance, give us a call. Thank you for a great year at AMAA and we wish for all of you to have a happy and blessed Christmas and New Year! Happy Holidays, Blake MAINE-ANJOU- Vision, Vigor Value!