TIKTOK

Content Guidelines

With TikTok, it is incredibly important to grab our audience right away; the viewer will keep scrolling if they’re not intrigued in the first three to five seconds. That means exciting openings, flashing graphics, attention grabbers, etc.

Copy Guidelines

Copy on TikToks should be limited. Text overlays are useful for extra context, like describing the Kanoodle challenge we’re taking on in the video or to highlight the benefits of the game we’re playing, but keeping these to a minimum is important. For captions, we aim for extremely short (one to five words), followed by hashtags. Emojis also work with TikTok captions!