PARTNERSHIPS

We partner with social media influencers and personalities to help grow our brand, reach new audiences, and relate to our Passion Igniters! We want to ensure that whoever we partner with, we are still staying true to our brand.

Content Creator vs Partnership with Influencer

We frequently work with content creators and partner with influencers to help us showcase our products on social channels (mainly IG or TikTok). The difference between content creators and influencer partnerships are outlined below:

Following

Content creators may have smaller followings, whereas influencer partners already have a decent following of a niche group that we’re trying to tap into.

Niche Audience

Partnerships change based on what product we’re supporting and what niche audience that influencer has.

For example, we partnered with Miss Arlene (@silentmath) for Kanoodle content, but we wouldn’t partner with her for Playfoam promotion.

Cost

Content creators are typically cheaper and more plentiful. We may work with several content creators at once during a marketing campaign, but only one or two partners.