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PARTNERSHIPS
When finding a partner, we want to look for someone with a successful following of a niche audience we want to reach. This usually falls within the Passion Igniter realm, but for something like Kanoodle we want to find an audience outside of our normal demographic. However, even when we’re marketing outside of our typical audience, we want to remain true to our EI brand. We would never partner with someone who could reflect negatively on our brand.
Miss Monica’s online preschool grew to fame during COVID providing kids at home educational entertainment to keep them learning where ever they are. This was the perfect alignment with our mission of making learning accessible to all and making it FUN.
@SILENTMATH
Miss Arlene is a teacher turned TikToker who has championed girls in STEM and started using Kanoodle with her students as simple brain breaks. After seeing how much the kids loved Kanoodle, she started playing too and hasnt stopped since. Now with over 1 Million fans on TikTok, Miss Arlene has become our “Kanoodle Queen.”
@THESPACEGAL
We partnered with Emily Calandrelli to voice the Talking Space Explorer because of her kid-friendly STEAM brand. Emily is also a champion for women in STEM and is the host of her own Netflix show “Emily’s Wonderlab” where she helps kids explore the wonderful world of science.