INSTAGRAM & FACEBOOK

Content Guidelines

On these platforms, we want our content to look like UGC (User Generated Content). This means that we want our content to look organic, approachable, and friendly, like how our Passion Igniter audience might post on these platforms. Our content (assets and copy/ captions) should be inspirational and resourceful, sparking more creativity and learning for our Passion Igniters.

Copy Guidelines

For Instagram and Facebook, emojis rule! One-liners, followed by a slightly longer description and a CTA, is the formula for success. Copy should be fun, witty, and friendly, and focus on the learning benefits of the product or ideas of how to use it rather than a hard-sell approach. The CTA (call to action) should point to shop, click, or learn more about the product. For Instagram, the CTA should direct readers to the link in our IG bio. For Facebook, we can use “click here” since links are available in captions.