VI. Strategic Area 3: Teaching & Learning

Objective 1: Redevelop the Academic Portfolio

Initiative 2022-2027

KPIs Responsibility 2022 2023 2024 2025 2026

Percentage of all programs reviewed

Higher Education Enrollments by Specialization

Review and reassess the current academic portfolio.

Develop new academic programs.

Monitor and respond to national policy on international HE regarding academic offering.

Percentage of nominated programs revised.

Number of new programs developed - (BSC, MS, PhD, Minors, DM, DD, Ass Degree, Diploma, Certificate).

Percentage of operational steps completed.

• Proportion of existing partnerships (At least 1/ program).

LEAD: DEPT CHAIR OTHERS: FACULT

LEAD: DEPT CHAIR OTHERS: FACULTY

LEAD: DEPT CHAIR OTHERS: FACULTY

Others include general programs, and qualifications education, social sciences, journalism and media agriculture, forestry, fisheries and veterinary

Review existing, and identify new, international educational partnership opportunities (DDs, Minors).

Actions by Initiatives

Review and Reassess the Current Academic Portfolio

• Degree of fulfillment of the educational partnership agreements.

• Number of international DDs and Minors introduced.

LEAD: DEPT CHAIR OTHERS: FACULTY

The table below shows the competition between the programs offered by Cinematic Arts and other institutions at the undergraduate level:

Undergraduate programs offered by universities: Effat University vs. other universities

College Program Specialization

• Continue overseeing working parties at the CA Department level to follow up on the Program Review schedule.

• Ensure all academic programs conduct regular assessment processes to continually improve the curriculum, through a feedback system for all teaching faculty.

• Deploy an assessment committee that reviews the reports periodically and provides feedback to the respective departments to re-assess the existing academic programs.

• Benchmark the academic programs with the leading national and international universities to review and assess the programs.

Develop New Academic Programs

• Assess the current portfolio strengths and weaknesses, to strengthen the existing portfolio and incorporate new programs to expand the current portfolio. We recommend a framework that incorporates competitors’ strength, current students’ ratings, and sector outlook to determine if the potential course is an opportunity or not.

• Assess the current portfolio strengths and weaknesses, to strengthen the existing portfolio and incorporate new programs to expand the current portfolio.

• Based on the graph below, enrollment in Arts and Humanities make up to 23% of enrollment in Higher Education, which is supported by School of Cinematic Arts department.

Effat College of Architecture and Design

King Fahad university for petroleum and minerals

Prince Sultan university

The American university in Cairo

American University of Beirut Wesleyan university Georgetown university

BSc Architecture x x

BSc Design Interior design x x x x

BSc Cinematic arts

Product design x x x x x

Animation x x x x x x

Film production and Direction x x x x x

Both graduate programs offered by universities: Effat University vs. other universities

• As per the tables above, it is clear that there is very weak competition with Cinematic Arts. It is worth to mention that Cinematic Arts stand as the first and only university degree in the higher education landscape of Saudi Arabia that graduates qualified professionals to satisfy the market needs for this flourishing industry. As for students rating, it is strong for all programs as per the latest program and student surveys. Regarding the sector outlook, it evident from the first part of this study that employers demand highly demand graduates from SCA.

• Accordingly, we recommend the following framework to support future planning: Program

• Based on the market analysis and the institutional capabilities, we recommend the following decision-making academic program portfolio matrix with actionable outcomes to each scenario:

Attractiveness of the program market

Program and institutional capabilities

Program Weak Moderate Strong

• Invest to grow academic program

Objective 2: Establish E-Learning Provision

Review and revise e-learning facilities and resources

Develop and operate e-learning strategy

Cinematic Arts Highly attractive

Conclusion

CA

Percentage of operational steps completed.

DEPT CHAIR OTHERS: FACULTY

Percentage of operational steps completed. LEAD: DEPT CHAIR OTHERS: FACULTY

• Maintain program strengths

Area of Analysis Recommendations based on Analysis Keep/Modify/Revamp Timeline

Employers

Saudi vision

2030

Students

Actions by Initiatives

Review and Revise e-learning Facilities and Resources

• Continue activities, finalize proposals and submit to Teaching and Learning Committee for approval

• Invest in an adequate e-learning platform

• Review the adequacy of the e-learning facilities and resources through satisfaction rate of the stakeholders (Faculty, students)

Evaluation Framework

• $65 Billion is earmarked for investment in tourism, The tourism growth will be associated with growth in entertainment sector as an accompanying sector, and thus securing more job opportunities for cinematic arts graduates.

• Enrollment in Arts and Humanities make up to 23% of enrollment in Higher Education.

• 58% of employers suggest that media and communication will be in demand which indicated the high future market need for Cinematic Arts graduates. Keep No Current Review Required

• According to current students, Cinematic Arts represents streams of choice for higher or further education.

Competitor Strength: Weak

Current Student Rating: Strong

Sector Outlook: Strong

SWOT Outcome: Strength

• The SCA must monitor any updates in HE bylaws which can help its program become more attractive like creating exit points or including minors or double majors. The SCA must invest in offering continuous education diplomas and training workshops for the community in all specializations related to the undergraduate programs.

• Program feasibility studies to be conducted for four to five programs per academic year.

Monitor and Respond to National Policy on International HE Regarding Academic Offering

• Monitor developments of national policies on internationalization in higher education.

• Monitor internationalization activities in other Saudi higher education institutions.

• Monitor international higher education institutions’ activities in the Kingdom.

• Develop response policies and activities considering changing environment.

Review Existing, and Identify New, International Educational Partnership Opportunities (DDs, Minors)

• Review current partners

• Evaluate effectiveness

• Recommend renewing contract or identifying new partners

• Develop and offer joint programs with international partner

Develop and Operate e-learning Strategy

• Develop e-learning programs per SCA.

• Offer the programs as per the approved schedule

• Assess the successful implementation of the offered e-learning programs by assessing: a.Number of students registered compared to the projection, b.Satisfaction rates of Faculty c.Satisfaction rate of students

Objective 3: Develop and Extend Novel Pedagogies

Initiative 2022-2027

Increase integration of project-based learning

Strengthen Research/Teaching nexus in educational delivery

Review, revise and extend cocurricular education and the Effat Ambassador Program

Actions by Initiatives

KPIs Responsibility 2022 2023 2024 2025 2026

Proportion of courses involving project-based learning.

Proportion of courses embedding the research/teaching nexus (With Research Publication).

Percentage of operational steps completed.

Increase Integration of Project-based Learning

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: FACULTY

• Emphasize project and problem-based learning, helping students learn by constructing solutions to real-life problems through four main characteristics that are central to the twenty-first century pedagogy: a.Problem statements are tied to curriculum and learning goals of the SCA. b.Focus on the central concepts or principles of topics c.Projects are based on real-world problems and are presented in the form of case studies

• Strengthen Research/Teaching Nexus in Educational Delivery

• Foster the concept of learning beyond classrooms using technology to gain a deeper understanding of complex ideas and ability to work in global teams to generate new ideas and theories.

• Lead the students to publish their work in journal/conferences. Review, Revise and Extend Co-curricular Education and the Effat Ambassador Program

• Deploy teaching metacognitive skills, that will help the students to plan, monitor and evaluate one’s own understanding and performance, thereby allowing them to reflect on their own critical awareness about how they think and learn, enhancing their personality.

• Conduct Focus group to revise the co- and extracurricular activities.

• Update the co- extra-curricular activities.

• Implement the programs.

• Assess the successful implementation of the program through EGC achievement and students’ satisfaction of the EAP.

Objective 4: Embed Employability in Teaching and Learning

Initiative 2022-2027

Integrate service learning within all programs

KPIs Responsibility 2022 2023 2024 2025 2026

• Percentage of courses that integrate service learning

• Number of programs aligned (NQF, KSA Job Classification).

• Percentage of students acquiring Professional and training Certificates.

• Students’ performance in professional and/or national examinations *** (SR 1.1.1) (KPI-P-06).

Actions by Initiatives

Integrate Service Learning within all Programs

• Identify the courses that can be conducted with Service-Learning component.

• Discuss at the beginning of the semester the projects and companies to collaborate with.

• Plan for the workshop with the company to launch the project.

• Present the outcomes.

• Assess the successful implementation through companies and students’ satisfactions.

Align PLOs with Market Needs

• Establish and activate SCA Committee on Academic Portfolio (CAP).

• Continue Overseeing working parties at college and departmental levels to follow up on the Program Review schedule.

• Finalize new proposals to Curriculum Committee for approval if any.

Align PLOs with market needs

• Graduate employability and enrolment in post graduate programs ** (KPI-I-05) (KPI_P-07) (KPI-PG-07)(Annually)

• National - International and

• within 6 months)”

• Employer evaluation of the institution graduate proficiency ** (KPI-I-08) (KPI-P-09) (KPIPG-08)

LEAD: DEPT CHAIR

OTHERS: FACULTY

Deploy Professional Experts in Teaching

• Conduct workshops regularly within the SCA by inviting professional experts such as language experts, soft skill experts, etc. to prepare the students for their career ahead.

Provide on-campus and off- campus Field Experiences

• Integrate employability skills into the course to foster skills such as team effort, time management, project management, ethics and moral dilemmas, code of conducts, communication skills, etc. to prepare the students to face real-world corporate and entrepreneur challenges.

Integrate State-of-the art Technology within all Programs

• Learning activities must be designed on relevant and real-world incidents using appropriate technologies

Deploy professional experts in teaching

Provide on-campus and offcampus field experiences

Integrate state-of-the art technology within all programs

• Proportion of courses professional experts deployed for teaching.

• Proportion of programs with on-campus and off-campus field experience.

• Percentage of programs that utilize state-of-the-art technology.

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: FACULTY

Objective 5: Ensure Academic Excellence

Initiative

Objective 6: Revise Learning Resources

2022-2027

2022 2023 2024 2025 2026

KPIs Responsibility

• Average number of students in the class (KPI-P-08).

• Students’ evaluation of quality of learning experience in the programs (PES) ** (KPI-I-03; KPI-P-02; KPIPG-02).

• Evaluation of Faculty members to the learning Environment (FSS) *** SR 1.2.3

• Grade distribution (% [A+, A] and %[D+, D, F] is less than 20%).

• GPA distribution (>= 2) of the graduates and continuing students

• Percentage of students progressed out of the risk status at all levels (UG & G).

Initiative

Review and improve learning resources

Actions by Initiatives

2022-2027

2022 2023 2024 2025 2026

Review and Improve Learning Resources

KPIs Responsibility

Satisfaction of beneficiaries with learning resources ** (KPI-I-07 & KPI-P-17 & KPI-PG-13).

LEAD: DEPT CHAIR

OTHERS: FACULTY

• Improvisation to the learning resources (textbooks, videos, relevant reading material, etc.) should be done every academic year by taking the collective feedback of both the students and the faculty.

• Constantly expand the learning resources used in the Effat library to broaden the learning gamut.

Risk Management

Monitor academic excellence

• First-year students retention rate (Undergraduate) ** (KPI-I-04; KPI-P-05)

• Completion of Graduation rate for Undergraduate/graduate Students in the specified period ** (KPI-I-06 & KPI-P-04; KPI-PG-06).

• Students’ evaluation of the quality of the courses on five-point scale. (+Participation rate). ** (KPI-P-03 & KPI-PG-03).

• Students Evaluation of Quality of Scientific Supervision (KPI-PG-4).

• Rate of Students Dropping out of Program (KPI-PG-6)

• Achievement of Program learning outcomes.

LEAD: DEAN OTHERS: DEPT CHAIRS

• The following table indicates the key risks associated with each strategic recommended area and a corresponding mitigation plan for every risk:plan for every risk:

Topic Risk Mitigation Plan

Market data are challenging to acquire. Conduct a thorough research project to procure data for the analysis.

Reputation of the newly launched program in the region.

Effective marketing to convey the prospects (employer demand) of the newly launched program.

Reinforcing the academic portfolio

Shortage of faculty with expertise in the newly launched program.

Legal and political risk.

Additional time effort and increased workload for the faculty.

Attain the Effat Graduate Characteristics

Attain the English Level proficiency

Actions by Initiatives

Monitor Academic Excellence

Percentage of students achieving the four Effat Graduate Characteristics annually.

Percentage of attainment of requested English level by CA students.

• Closely monitor every student’s scores obtained in their respective programs.

• Actions must be taken after every trimester to ensure performance improvement every subsequent trimester.

• Post monitoring, we recommend the following framework to improve the academic performance of every student:

LEAD: DEPT CHAIR OTHERS: FACULTY

LEAD: DEPT CHAIR OTHERS: FACULTY

• Define student success as: timely degree completion, uninterrupted retentions, minimum cumulative GPA requirements, etc.

• Build a predictive model to arrive at a predicted success score for each student using: pre-enrollment data (income, demographic, high-school score, etc.) and post-enrollment data (class scores, attendance, etc.)

• Based on the success score, segment the students into predicted success groups: Above-average, average and below average.

• Devise strategic nudges to intervene and provide the necessary resources needed each segment.

Attain the Effat Graduate Characteristics

• Review and monitor the progress of students and provide aid to assist the attainment goals.

Attain the English Level proficiency:

• Conduct regular workshops to empower students’ English proficiency and encourage obtaining professional language certifications.

E-learning provision

Hire additional staff with prior experience in the newly launched program, along with newly graduated talent, as an assistant.

Legal formalities to be navigated by a firm specializing in education and the mission and vision of the program to be launched should be aligned well with the college faculty.

Set realistic timeline expectations for the faculty with appropriate boundaries.

Technical glitches. Setting contingency plans for the faculty.

Lack of necessary hardware or skill exhibited by the students.

The e-learning platform should be designed after carefully considering the students’ limitations to provide equal opportunities to all students.

Financial challenges. Usage of grants and endowments to facilitate the e-learning environment.

Resistance towards e-learning by the internal faculty.

Align the SCA faculty with the benefits of e-learning and hire staff that is skilled in e-learning if the existing faculty chooses to opt out of it.

Enhanced Learning Experience and Skill Set Development

Students’ resistance towards new pedagogies.

Communicate the benefits of the new pedagogies to the students and make the whole process likable to the students by executing them in the form of a game or in a fun way encouraging more participation Workshops by professionals to educate and align the color faculty to carry out the functions smoothly and appropriately.