X. Strategic Area 7: Research & Innovation

Objective 1: Develop Diversified Research Impact in Areas of National and International Priority

• Number of national, and in-ternational research partners per year.

• Percentage of national and international partnered re-search/total research output.

Actions by Initiatives

Identify and Establish Focused Research Relationships with National and International Partners

• Review policies and procedures related to research for faculty participation in national and international research venues.

• Promote research collaboration by enhancing SCA visibility through national media communication.

• Scan, identify and collaborate with possible opportunities for national, regional and international research partners.

• Evaluate the effectiveness of the research partnership and set the new goals for next cycle.

• Prioritize fund-raising efforts through collaborative research proposals targeting national and international funding organizations and businesses.

• Develop capabilities to raise funds (“5% from the total research budget of the SCA” “not less than 125 K SAR”) through external sources by targeting national and international funding organizations.

• Support Faculty in identifying external sources of funding to supplement funding from the SCA, thus ensuring their financial autonomy.

• Assisting faculty with the process of writing proposals for funding by, among other things, organizing proposal writing workshops, marketing the capabilities of SCA Researchers among the funding agencies, and incentivize SCA Researchers for networking.

• Delegate responsibilities to the most credible names within the research faculty to write proposals for funding.

• Identify SCA research clusters and link them to the activated research partnerships nationally, and internationally. Monitor and Respond to National Policy on International HE Regarding Research

• Scan, on a yearly basis, the possible updates of research by checking the governmental research related institutions (i.e., KACST, RDO, SAIP).

• Design a timeline to review research related policies, and update if needed.

Objective 2: Consolidate Research Achievements

Increase proportion of active research-ers

Percentage of publications of faculty members (KPI-P-14 /KPI-PG-15).

LEAD: DGSR

OTHERS: DEAN/DEPT. CHAIRS

Identify and establish focused research relationships with national and international partners

• Proportion of external fund-ing for research to the total SCA research budget (KPI-I-21).

• The degree of international diversity in terms of part-nered international research network is as: Formula = (Number of partners -1)/ln (number of collaborated re-search output).

• Percentage of partnered re-search to the total research output (Including internal col-laborations amongst SCA.

LEAD: DEPT. CHAIR

OTHERS: FACULTY

Extend integration of graduate stu-dents and pro-grams in published research

Increase research-er productivity

Improve research impact

Actions by Initiatives

Monitor and respond to national policy on international HE regarding research

Percentage of operational steps completed.

LEAD: DEPT. CHAIR

OTHERS: FACULTY

Increase Proportion of Active Researchers

Proportion of graduate students with a) at least one refereed publication during their study) presented paper in a conference to the total number of students in the PG program during the year. (KPI-PG-18).

Rate of published research per faculty member KPI-P-15 KPIPG-16.

LEAD: DGSR

OTHERS: DEAN/DEPT. CHAIRS

LEAD: DGSR

OTHERS: DEAN/DEPT. CHAIRS

• Foster the recruitment of leading national and international scholars, leading in their respective fields of research (postdoctorates, scholars on sabbatical, retired scholars as they can contribute through their experience).

• Offer adequate compensation or incentives for the active researcher, based on the research projection.

• Conduct regular workshops and meetings to promote collaborations between ECoAD faculty with active researchers..

Extend Integration of Graduate Students and Programs in Published Research

• Promote the process of involving PG students in research publication by co-authoring with their faculty.

Increase Researcher Productivity

• Focus further in the process of faculty recruitment on candidates with a proven track record in research.

• Aid new researchers and those seeking reserach careers in the process of publications and grant proposal writing.

• Provide adequate internal seed funding (Internal Financial Support) to increase the research productivity of active scholars.

• Allow teaching release time for very active researcher whenever possible to spend the needed time on research production.

Improve Research Impact

• Improve the quality of the research production published in national and international journals and books and impact through:

• Raise awareness for internal cross citations.

• Facilitate the SCA support for open access publications to increase the opportunity of citations.

• Indexing SCA journals to help in increasing the number of indexing citations.

• Empower faculty to publish with top 2% (highly cited) scholars.

• Spread the research advancements made by SCA researchers through effective PR communication, both internally and externally.

• Establish a regular newsletter to highlight and celebrate the achievements of SCA researchers.

• Publicize and raise awareness about SCA research activities on EU website and blogs as a gesture of promoting research culture both within and outside the SCA.

• Instill and grow a strong research culture amongst SCA to bolster research output through support and motivation to the researchers

• Encourage SCA Faculty & Students to produce quality research by providing variety of venues (Indexing Effat Journals/ Proceedings, incentive systems, Editing Office Services).

• Maximize the opportunities for faculty to collaborate with highly cited researchers.

• Develop capabilities to increase the production of IPs, patents, and innovations through the establishment of an intellectual property office within the SCA.

• Support SCA faculty, students & researchers to obtain external research awards across various fields and category.

Objective 3: Promote the Research Environment

2022-2027

2022 2023 2024 2025 2026

Actions by Initiatives

Establish Endowed/Named Research Chair

• Identify research strengths and opportunities of the SCA and develop plans for scientific chairs.

• Scan, Identify and collaborate with governmental and/or institutional bodies for the selected research areas.

• Address potential donors/ sponsors for research chairs.

• Manage the chairs and evaluate their effectiveness.

Utilize Existing Research Labs /Units /Centers

• Enhance the research environment and infrastructure to increase the research productivity through effective use of state-ofthe-art research laboratories, research centers, online databases, and resources such as Scopus, Thompson Reuters Web of Science, and software for both qualitative and quantitative research.

• Evaluate the satisfaction of the users of research facilities and equipment.

Risk Management

The following table indicates the key risks associated with each strategic recommended area and a corresponding mitigation plan for every risk:

Topic Risk Mitigation Plan

Research collabora-tions

Research Output & Alignment to National Objectives

Competitive space to get grants and funding from external sources.

Financial constraint, lack of resource and skill.

Increase credibility of SCA research Enhanced communication and marketing to get SCA out there in the public space thereby enhancing visibility.

Focus on high ROI through spends to hire more resource. Conduct training workshops to develop skill Focus on winning grants and getting funded.

XI. Strategic Area 8: Community Engagement

Objective 1: Institutionalize Community Engagement Governance

Initiative 2022-2027

Establish coordinated approach to community engagement (Partnership and Agreement)

Establish en-dowed/named re-search chairs

Utilize existing re-search labs / units / centers

KPIs Responsibility

Number of chairs established

Degree of utilization of existing facilities & resources

Satisfaction of beneficiaries with research facilities, and equipment (KPI-PG-14).

LEAD: DEPT. CHAIR

OTHERS: DEAN/DGSR

LEAD: DEPT CHAIR

OTHERS: DEAN/DGSR

Increase memberships with wellknown organizations

Promote consultancy services

Actions by Initiatives

Responsibility 2022 2023 2024 2025 2026

KPIs

Number of partnerships and agreements per year.

Number of memberships per year..

Number of consultancy opportunities offered per year

Identify and Establish Focused Research Relationships with National and International Partners

• Develop, review and implement policies for community engagement relations.

LEAD: DEPT CHAIR

OTHERS: DGSR/ FACULTY

LEAD: DEPT CHAIR

OTHERS: DGSR/ FACULTY

LEAD: DEPT CHAIR

OTHERS: DGSR/ FACULTY

• Nurture and continue community engagement activities both locally and internationally through constant communication with organizations in the community, showcasing the mutual benefits that can be achieved by partnering.

• Develop relationships with the community leaders by inviting them to the SCA for their expertise and problem-solving abilities.

• Focus on developing agreements and partnerships with key government, economic and service sectors, to support the sustainability of environmental resources.

• Increase the awareness hereabout the important of community engagement. Increase Memberships with Well-known Organizations

• Evaluate the current SCA memberships and recommend the renewal of efficient ones.

• Scan, identify and activate new membership opportunities with prestigious national/international organizations and SCA. Promote Consultancy Services

• Assess consultancy needs of the market, develop the marketing plan to promote consultancies, and implement & analyze the effectiveness based on the market study.

Objective 2: Engage with the Community

Initiative 2022-2027

Improve quality of community engagement activities

Improve quantity of community engagement activities: Volunteering, events, workshops, webinars neutropenia, sport activities solicitation and sponsorship, awards and competitions, partnership, agreement, memberships

Actions by Initiatives

KPIs Responsibility 2022 2023 2024 2025 2026

Rate of community programs, projects, and initiatives (KPI-I-23).

KPI-I-22 Satisfaction of beneficiaries with the community services.

Number of volunteering hours/Effat employees and students per year.

Number of Conferences, events, workshops, and webinars per year.

Actions by Initiatives

Establish a PACE-HIT Training Center and Programs

• Finalizing all the required process to authorize PACE-HIT.

• Align the SCA’s training programs to the economic development, job creation to support Saudi Vision 2030.

• Develop, and license the identified training programs by the TVTC.

Offered Professional and Certified Training.

• Design, and approve an offering plan for the training programs.

• Implement a recruitment plan for the training programs to achieve the projected number of trainees.

• Evaluate the results of the plan to modify and enhance the offering plan.

Objective 4: Enhance Institutional Visibility

2022-2027

LEAD: DEPT CHAIR

OTHERS: DGSR/ FACULTY

LEAD: DEPT CHAIR

OTHERS: DQA

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: FACULTY

Improve Quality of Community Engagement Activities

• Review, update and enhance the quality of the community engagement activities.

• Increase the engagement level of students, faculty, staff, and alumni in quality community engagement activities to nurture the culture within SCA.

Improve Quantity of Community Engagement Activities: Volunteering Activities, Conferences, Events, Workshops, Sports, Webinars Industropedia, etc.

• Review the needs of the community to offer community engagement activities.

• Plan, and implement the annual community engagement activities (volunteering activities,

• Conferences, events, workshops, sports, and webinars).

• Evaluate the impact of the offered community engagement activities and plan for future improvement.

Objective 3: Provide Training with Community Partners

Initiative 2022-2027

Establish a PACE-HIT training center and programs

Offered professional and certified training

KPIs Responsibility 2022 2023 2024 2025 2026

Percentage of executed programs over the planned ones.

Percentage of registered students from the projections

LEAD: DEPT CHAIR

OTHERS: FACULTY

LEAD: DEPT CHAIR

OTHERS: DAR/DGSR

Initiative

Enhance SCA con-tribution to MCPR / media Center

Market SCA with all key external stake-holders

KPIs Responsibility

Develop revised social media pres-ence

Promote the partic-ipation in external Awards opportuni-ties for Effat Uni-versity Faculty and Students

Actions by Initiatives

2022 2023 2024 2025 2026

Number of press releases by SCA per year.

• Number of new external stakeholders per year

• Number of participations in Exhibitions per year

• Number of solicitations per year.

• Number of new followers for each platform (LinkedIn, Facebook, Twitter, and Instagram) per year

• Number of reaches per post

• Number of marketing campaigns per year

Number of external awards obtained.

LEAD: DEPT. CHAIR

OTHERS: MCPR

LEAD: DEPT. CHAIR

OTHERS: FACULTY

LEAD: DEPT. CHAIR

OTHERS: FACULTY

LEAD: DEPT. CHAIR

OTHERS: FACULTY

Enhance SCA contribution to MCPR/Media Center:

• Specify the function, tasks and responsibilities of SCA contribution to the media center.

• Develop and implement the annual plan of SCA contribution to the media center.

• Assess the impact of the implementation of the plan on the SCA visibility.

Market SCA with all Key External Stakeholders:

• Maintain and update SCA content and insights on the university website as per international standards to attract the best talent and connect with all external stakeholders.

• Expand SCA stakeholder network, categorize them and tailor-made communication strategy plan

• Interact with the prospect students or their families through the chatbot to help resolving any query.

• Participate in major exhibitions to promote SCA.

• Scan, and identify, the solicitation opportunities in the market.

• Design a marketing plan to attract the attention of potential companies and evaluate its success.

Develop Revised Social Media Presence

• Intensify the presence of social media platforms such as Instagram, twitter, LinkedIn and Facebook.

• Enhance targeted ad-strategy to market the content on these social media platforms to increase the number of followers (Audience Growth) and post reach (impressions).

Promote the Participation in External Awards Opportunities for Effat University Faculty and Students

• Encourage the internal participation with awards and certificates to foster more participation.

MarCom (Marketing & Communication) Planning Framework

Review of the marketing plan of School of Cinematic Arts

Analysis of the communication process between School of Cinematic Arts and all related

Budget determination for a concrete recruitment plan for School of Cinematic Arts

Develop integrated marketing communication program for School of Cinematic Arts

Advertising Digital Marketing

PR & School of Cinematic Arts

Integrate and implement marketing communications strategy for School of Cinematic Arts

Risk Management

The following table indicates the key risks associated with each strategic recommended area and a corresponding mitigation plan for every risk:

Topic Risk Mitigation Plan

Institutionalize and Enhance Community Governance and Engagement

Assistance needed by the students engaging in community services. Provide support to the students in the form of transportation, food, and guidance.

Lack of motivation for students and alumni to continue with community engagements.

Financial constraints.

Reward the service providers in the form of awards and certificates.

Events can be done in collaboration with the local community bodies to reduce the financial burden on the university.

Events and Fairs

Enhance CA Visibility

Marketing team hiring constraints.

Avail the services of an external marketing agency while slowing ramping up internal marketing capabilities.

Integrate and implement marketing communications strategy for School of Cinematic Arts

• According to the research conducted by IPSOS, digital marketing is the most accessed channel by both the UG and PG potential students, with Instagram and Twitter being the most popular social media venues explored by the potential students.

• The visual representation of the same is depicted below: