Banking Transformation

44TH CONGRESS: BANKING TRANSFORMATION 27–28 OCTOBER 2016 Barcelona #EfmaCg16

D

igital transformation is now a vital requirement, but digitisation still poses challenges. Banks need to become truly customer-centric organisations and building ecosystems that will enable them to develop business models that will keep up with the ever changing customer needs. Very few are currently succeeding, so how can these barriers be overcome?

THE 44TH CONGRESS WILL FOCUS ON: ew business models: strategies, funding, revenues N New players and other industries:

threat or opportunity?

Partnerships: collaboration, co-operation, experimentation Culture and organisation Customer centricity Organisational flexibility Regulation

Markus Pertlwieser CDO of Private, Wealth & Commercial Banking Deutsche Bank Germany Raman Bhatia Head of Digital Retail Banking & Wealth Management HSBC UK Hakan Ateş President & CEO Member of the Board of Directors DenizBank Turkey François Miqueu CEO CaixaBank Consumer Finance CaixaBank Spain Philippe Laulanie Director of Distribution BNP Paribas France

THE 44TH CONGRESS IS PART OF THE ‘BEST EFMA WEEK’ IN BARCELONA: DISRUPT

AWARD

TRANSFORM

INNOVATION SUMMIT

BANKING AWARDS CEREMONY

24-25 OCTOBER

26 OCTOBER

44TH CONGRESS 27-28 OCTOBER

www.efma.com/ innovation16

www.efma.com/ bankinginnovations

www.efma.com/ transformation16

(FREE, but reserved for financial institutions)

Olivier Crespin COO, Consumer Banking & Wealth Management DBS Bank Singapore Anne Boden CEO Starling Bank UK

Stefano Barrese Global Group Head of Retail Banking Intesa Sanpaolo Italy

| PROGRAMME

44TH CONGRESS: BANKING TRANSFORMATION

www.efma.com/transformation16

#EfmaCg16 Thursday 27 October 2016 8.30

Welcome coffee and registration

New Business Models

9.00

9.20

Being a banking business “maker”: setting the rules of the game!

The choice between being a “maker” or a “doer”: DenizBank’s strategic approach Main paradigm beyond industry 4.0 DenizBank’s innovative projects: Industry 4.0 projects, community-based banking projects and mobilising field power Hakan Ateş President & CEO Member of the Board of Directors DenizBank Turkey Reinventing customer engagement Roger Peverelli Consultant, Author of Books VODW Marketing Netherlands

9.40

10.00

Moving from a basic branch banking strategy to segmented focused strategies Imagin Bank: the first bank where everything starts and finishes with your mobile Moving from a traditional bank branch to a new store concept François Miqueu CEO Consumer Finance CaixaBank Spain PANEL DISCUSSION - New revenues Hakan Ateş DenizBank | François Miqueu CaixaBank | Roger Peverelli VODW Marketing

10.30 FIRESIDE CHAT - Threat or opportunity: are Fintechs and telcos competitors or potential partners?

Markus Pertlwieser CDO of Private, Wealth & Commercial Banking Deutsche Bank Germany

11.00

Coffee break and networking

Leadership challenges in the age of the customer

11.30

Challenges in leading strategic and operational change to successfully respond to dynamic and empowered customers, digital disruption and disruptive business models James McQuivey VP, Principal Analyst Serving CMO Professionals Forrester

New strategies: defending your territories

11.50

Defending your territory while exploring new paths: the fine art of transforming a successful business The challenges of competing as an incumbent champion within a brand new, customer-driven arena Embracing digital disruption while balancing physical legacies: transformation from a distribution perspective Adopting a design-thinking approach to integrate the voice of the customer into each and every business decision Stefano Barrese Global Group Head of Retail Banking Intesa Sanpaolo Italy

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44TH CONGRESS: BANKING TRANSFORMATION

www.efma.com/transformation16

#EfmaCg16 Thursday 27 October 2016 12.05

Building the digital operating model in a global retail bank E xpanding our strategic focus from ‘executing an effective digital/omnichannel plan’ to business model innovation Building a digital product management capability Developing a new digital way of working across the business and operating activities Raman Bhatia Head of Digital Retail Banking & Wealth Management HSBC UK

12.20

Transformation journey of a traditional bank: overlapping is the only way What is the answer to the challenges facing big universal banks with decades of legacy systems Where are the accelerators hidden? Resource allocation and project selection Bold moves vs. gradual development Ole Franke Head of Direct Banking Commerzbank Germany

12.35

PANEL DISCUSSION - Organisational flexibility Stefano Barrese Intesa Sanpaolo | Raman Bhatia HSBC | Ole Franke Commerzbank

12.55

Lunch

Digital transformation: learning from the best

14.00

Our journey towards digital transformation Launching a digital bank within a well-established bank The best of both worlds What have we learnt?

Olivier Crespin COO, Consumer Banking & Wealth Management DBS Bank Singapore

2014

14.15 Telcos vs. Banks: What can banks learn from the telco industry regarding their digital transformation journey?

Peter Sany President & CEO TM Forum Switzerland

14.30

STUDY PRESENTATION - Digital transformation Axel Reinaud Senior Partner & Managing Director BCG France

15’ Q&A 15.00

Coffee break and networking

Envisioning the Bank of the Future 2035

15.30

Bankers vision on banking in 2035 Nitin Chugh HDFC Bank | Philippe Laulanie BNP Paribas | Suvo Sarkar Emirates NBD

16.15

Generation Y envisioning the banking services in 2035 Niels Caszo Global President AIESEC Netherlands

16.30

Multigeneration discussion Niels Caszo AIESEC | Nitin Chugh HDFC Bank | Philippe Laulanie BNP Paribas Roger Peverelli VODW Marketing

17.00

End of day 1

| PROGRAMME

44TH CONGRESS: BANKING TRANSFORMATION  

www.efma.com/transformation16

#EfmaCg16 Friday 28 October 2016 8.30

Welcome coffee and registration

New players: threat or opportunity

9.00

9.15

9.30

Threat or opportunity: are Fintech competitors or partners?

What we have learned from fintech Not all fintech are born equal Teaching an old dog new tricks Amran Hassan Head of Innovation Maybank Berhad Malaysia How new technology can reduce costs while improving the customer experience How it works: a new way to exchange Empowering the customer: clear information and clear choices What is the end game?

Brett Meyers CEO & Co-founder CurrencyFair.com Ireland

PANEL DISCUSSION - Traditional vs. New Banking Yoni Assia eToro | Anne Boden Starling Bank | Amran Hassan Maybank Berhad | Brett Meyers CurrencyFair.com

New regulation

10.15

10.30

How digital friendly is the EU environment for banks Is the digital transformation a threat, challenge or opportunity for banks?

Finding a balance between innovation, competition, security and customer protection and privacy Is the EU regulatory framework fit for purpose when it comes to creating a digital single market for banks? A call for a holistic approach Sebastien De Brouwer Executive Director European Banking Federation (EBF) Belgium A new banking landscape Legislative changes facilitating innovation Types of new entrant Impressive alternatives giving customers a choice Implications of PSD2 Anne Boden CEO Starling Bank UK

10’ Q&A 10.55

Coffee break and networking

Culture and Leadership

11.25

Engaging employees to successfully drive innovations and new strategies How to create the organisational culture essential to digital transformation Best case practices from change management Results comparison between traditional vs. new organisational culture Neville Bourke Head of HR, Retail Banking Bank of Ireland Ireland

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44TH CONGRESS: BANKING TRANSFORMATION

www.efma.com/transformation16

#EfmaCg16 Friday 28 October 2016 11.40

11.55

Delivering the right change-driving leadership approach to meet ever-changing customer needs Are “Millennials” really different?

Managing “Millennial” expectations: results of Alior Bank’s “Millennial” research The first step in the transformation of the business model is changing the leadership style: CSO dilemmas Krzysztof Czuba Deputy CEO, Retail Banking, VP of the Management Board Alior Bank Poland

STUDY PRESENTATION - Digital by design: retail banks need new models for a new world hat are the next key changes to which retail banks need to adapt in the digital revolution?

W Do retail banks have the ability and agility to adapt?

How should retail bankers transform their business and operational models for the new world?

Andrew Stewart Partner, Financial Institutions Group A.T. Kearney UK

15’ Q&A 12.25

Lunch & networking

Customer Centricity

13.30

STUDY PRESENTATION - Bank Advisor 2.0: The new place of financial advisors in the customer experience Kurt Salmon

13.45

How to differentiate through the customer experience?

From customer satisfaction to customer experience How to embark on a journey: from measures to action What can be done in a heterogeneous environment: Africa, Europe and Russia?

Gianluca Soma Deputy CEO, International Banking & Financial Services, Europe Region Société Générale France

10’ Q&A Partnerships

14.10

Driving a mutually beneficial revenue driven partnership between an innovative startup and a financial incumbent Banks are struggling to innovate and find new revenue growth drivers. Internal culture slows down change, external disruptors are biting off pieces.

Most customer-focused Fintech startups offer banks a product or service that is innovative from the customer’s point of view.

The problem is that it doesn’t come with its own monetisation model, but rather as value added to other offers of the bank Yoni Assia Founder & CEO eToro Israel

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44TH CONGRESS: BANKING TRANSFORMATION

www.efma.com/transformation16

#EfmaCg16 Friday 28 October 2016 14.25

14.40

Successful collaboration between FinTechs and HypoVereinsbank FinTechs with innovative ideas and speed vs. banks with complex structures How can these different partners collaborate effectively?

Christian Reichmayr Head of Multichannel & Online Banking HypoVereinsbank Germany Coopetition becomes reality Driving transformation in payment systems High-speed digitisation Fintech customer centricity through valuable third party partnerships Soner Canko CEO BKM-Bankalararası Kart Merkezi Turkey

15’ Q&A 15.10 15.40

16.30

Coffee break and networking

WORKSHOP - Building valuable partnerships Yoni Assia eToro | Soner Canko BKM - Bankalararası Kart Merkezi | Krzysztof Czuba Alior Bank

End of the conference

GET YOUR PREMIUM PASS NOW! Enjoy free access to any 2016 Efma conferences www.efma.com/premiumpass

44TH CONGRESS: REGISTRATION FORM BANKING TRANSFORMATION

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#EfmaCg16 27-28 October 2016 ATTENDEE’S INFORMATION

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PRACTICAL INFORMATION DATES The 44th Efma Congress will begin with a welcome coffee on Thursday 27 October 2016 at 8.15 and will end on Friday 28 October 2016 around 18.00.

LOCATION This Congress will take place in Barcelona.

Exact venue to be confirmed.

LANGUAGES All sessions will be held in English.

ACCOMMODATION Each participant must pay the cost of his or her accommodation directly to the hotel before departure. An automatic confirmation will be sent by email within 24 hours after your registration. The hotel will be determined in a couple of weeks.

REGISTRATION The registration fee covers participation in the 44th Efma Congress, documents, lunches and coffee breaks. Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. We welcome late-bookers, but credit card information must be provided.

REGISTRATION FEE

CANCELLATION All cancellations must be received in writing.

A 20% cancellation fee will be charged for all cancellations received on or before Thursday 13 October 2016. The full fee will be charged for cancellations made after that date, as well as to delegates who are unable to attend on the day, unless a substitute delegate is provided.

Substitutions are accepted at any time.

SOCIAL NETWORKS

O € 0 for Efma Premium Pass holders - www.efma.com/PremiumPass O € 1,600* for Efma members and associate members O € 2,400* for representatives of non-member institutions

@Efma_news

LinkedIn

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*VAT excluded. All registrations are strictly individual.

PAYMENT

O By bank transfer to Efma Sarl bank account IBAN: FR 76 1027 8060 4700 0208 2420 111 BIC: CMCIFR2A Crédit Mutuel CCM PARIS 17 ETOILE, 30 Avenue Niel, F- 75017 Paris O By credit card: O MasterCard O Visa O American Express

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Please send this registration form by email at registration@efma.com or fax +33 1 47 42 56 76 Efma l 10 Boulevard Haussmann l 75009 Paris l France l Tel: + 33 1 47 42 52 72 l Fax: + 3 3 1 47 42 56 76 l www.efma.com APE: 8230Z l VAT ID: FR 38 313 062 788 l Efma sarl company with registered capital of EUR 15,000 l RC Paris 313 062 788 In accordance with Article 27 of the law on the processing of personal data of 6.1.78, the information which you are requested to provide is necessary to enable us to process your registration and is intended for Efma’s services. You may access this information and request that it be rectified if necessary.

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