Table of Contents
Brand Guidelines
Collateral
1. The Symbol
14. Apparel and Mug
2. Full Logo
15. Accessories
3. Safety Area
Signage
4. Abbreviated Logo
16-18. Internal Signage
5. Logo Variations 6. Black and White 7. Color 8. Usage on Backgrounds 9. Incorrect Usage Stationary System 10. Business Cards 11. Letterhead 12. Envelope and Mailing Label 13. Folder
1. The Symbol Career Services helps students transition “up” into great careers.
2. Full Logo
3. Safety Area
1/2” 1/2”
When the logo comes in contact with other information a safety area is required to maintain visibility and clarity.
1/4” 1/4”
4. Abbreviated Logo An abbreviated version of the full logotype can be applied when necessary.
5. Logo Variations If the application needs to be reduced such that the logo will encounter printing problems, substitute the solid logo. The orange and grey logo is designed to be used sparingly and for special occasions.
6. Black and White If the logo is copied or faxed, it should appear in all black, do not use the grey version of the logo.
7. Color The colors indicated are the only colors that should be applied to the logo and logotype.
PMS 152
Process Color for 4/color printing C: 0 M: 60 Y: 100 K: 0 RGB for Screen Applications R: 243 G: 109 B: 29 RGB for Web Application R: F3 G: 6D B: 1D
Black
50% Black
White
8. Usage on Backgrounds The following are examples of how the logo should appear on various backgrounds. If using the solid orange logo, the same colors and uses should be applied.
9. Incorrect Usage 1. Do not use an unapproved color for the logotype. 2. Do not use symbol in two colors.
1
2
3
3. Do not apply a pattern or effect to the symbol. 4. Do not blur. 5. Do not distort the symbol.
4
5
6. Do not contain it in a shape. 7. Do not rotate the symbol. 8. Do not use the symbol to spell words.
7
9. Do not use an unapproved color for the logotype. 9
8
6
Stationary System
10. Business Cards 3.5” x 2”
1/4” 1/4”
Color: PMS 152 and Black 2”
1/4” Front
1/4”
1/4” Back
1”
11. Letterhead
1.25”
8.5” x 11” Color: PMS 152 and Black
1” Date Addressee’s Name Company Name Address City, State Zip Salutation: Obor sequat, consed do consed elit iriliquatum dionseq uamconsed tat wisit iuscidunt prat pratue tat exer iuscing ea facidunt at. Ut alit acilis augait ut lor sit nismod ent verit pratuero endre magnim aliquam ex er sed tinci bla facidunt lortis non ut luptatu mmolor ilit wis auguerit am velesed tinibh ea feum am zzrilluptat. Pat in utpat nismod dolorem dio esed magnibh exeros adipit alis aliquat velesto dip exerost ionsed dolobortie exerit prat laoreet delendit eugueros nit lobore dolorem ip et ercipit nisim ilis nis enim. duip ex eu feum velenis dolore minim dolumsandrer adionsed minim quam at. Ut nullan verostio consequam iriure feuis esto eu facilisit, veliqui tis num etue diat. Ud enisl exerat. Tuerost isisit utpate velesecte feu feugiatie faci bla feu feuipit accum venis nonsectem quam quis duis delit in hent lore ver sim vendipi smodolo reriusc ilisit lut veniscip eugiamet augue diamet diat landit ut velit. Complimentary close, Name of sender Title
201 Nassau Street Princeton, New Jersey 08542 T: 609.258.3325 www.Princeton.edu/sites/career
1/2”
12. Envelope and Mailing Label #10 Business Envelope 4.125” x 9.5” Color: PMS 152 and Black
1/2” 1/2”
201 Nassau Street Princeton, New Jersey 08542 T: 609.258.3325
Standard Mailing Label 3.5 in / 5 in Color: PMS 152 and Black
1/2” 1/2”
201 Nassau Street Princeton, New Jersey 08542 T: 609.258.3325
3/4” 2”
13. Folder 9” X 12” Color: PMS 152, Black, and 50% Black
201 Nassau Street Princeton, New Jersey 08542 T: 609.258.3325 www.Princeton.edu/sites/career
Collateral
14. Apparel and Mug Apparel and coffee mugs are possible promotional items for Career Services.
15. Accessories Accessories can be sold or distributed to promote Career Services.
Signage
16. Internal Signage
17. Internal Signage
18. Internal Signage