Eide Magazine Spring 2013

MEET THE 2013

EIDESETTERS

The

AGAINST ALL ODDS

Issue

spring 2013

SPRING 2013

eidemagazine.com |

1

02 | eidemagazine.com ONE OF A KIND STYLE | ONE OAKS MEDIA | WWW.ONE-OAKS.COM

spring 2013

LETTER EDITOR FROM THE

F

or a moment, I was worried I put a hex on this issue when I decided to theme it “Against All Odds.” I didn’t realize that by trying to tell stories about amazing people who are doing unbelievable things that I would be putting the odds never in my favor.

Staff members got sick, outdoor photoshoots were rescheduled due to inclement weather, and the internet took forever to get installed in our new studio. But alas, we managed to create what I consider to be the best Eidé issue yet, truly against all odds.

The current issue and redesigned website have been quite a departure from the norm for us. What you see on the Eidé site — full shopping capabilities — has been a dream of mine for the last two years. I have long fantasized about creating a magazine where readers could buy everything they see directly from the publication. You like the top you see in that fashion editorial? Click; it’s yours.

Want to add a gift for your boyfriend? Click; there you go. You are not getting linked to external designer sites and miscellaneous Amazon dealers; these items come directly from us to you. Better still, we get the opportunity to find the most unique designers and test out, play with and vet these products. In this issue, you’ll find dresses from Australia, leggings from Poland, bow ties from Lithuania and coasters from Japan. And that’s not counting all the amazing items we have found from brilliant designers all over the United States. If we don’t like it, we just won’t feature it. We’re harsh like that. And we have to be to live up to the Eidé standards: a lot of chic, a bit of rebel, a twist of clever and a ton of wow-factor.

I hope you’re as excited as I am to experience the Eidé lifestyle — one you can tangibly have and live. So jump in, play around, share and post. Odds are you’ll see something you love.

- Tova Gelfond

MASTHEAD Tova Gelfond EDITOR-IN-CHIEF/ CREATIVE DIRECTOR

Craig Rosenberg CFO

Jaime Lin Weinstein SENIOR EDITOR

Tian Justman FASHION DIRECTOR

Avi Gelfond ART DIRECTOR

Jimmy Johnston STAFF PHOTOGRAPHER

Victoria Knight ASSISTANT EDITOR

Austin Holt CONTRIBUTING WRITER/PHOTOGRAPHER

E.J. Ogle MUSIC COLUMNIST

Kristin Correa NYC CORRESPONDENT

Bonnie Herring TRAVEL COLUMNIST

Carlen Funk FOOD COLUMNIST

Ashley Brechtel CONTRIBUTING WRITER

Lauren Ladov EDITORIAL INTERN

Meg Goggans EDITORIAL/GRAPHIC DESIGN INTERN

Jonathan Nesbitt WEB CONSULTANT

04 | eidemagazine.com

spring 2013

tics

E SLIM CHANCE OF

ECOMING AN

27

A SKINCARE: NEW ERA

ASTRONAUT: 34

IN THE UK, BLACK MARKET PEDDLERS WERE DUBBED “SPIVS” OR “SUSPECTED AND ITINERANT VAGRANTS.”

ONE IN 112, 100, 000

40

d phrasge basic

In High 58 Tech

t to not sh?” Inicate in ut most

CHANCES OF BEING

KILLED BY AN

31

55

Super Technologies You Need to Know

ASTEROID:

ONE IN

By: Kristin Correa

500, 000

ODDS AND ENDS A N D

also like Club Med. For even the uninitiated this name has some ring of familiarity to it.

It’s a series of resorts, peppered throughout the world, to which the weary have flocked for over 60 years. Want to spend some time in the tropical sun? Head to Martinique. Want some solitude in the big city? Jet to Marrakech.

Have an inkling to live the life of a Hollywood starlet of yesteryear?

Hit up the French Riviera. Want

E V E R Y T H I N G

I N

B E T W E E N

to strap on some ski boots and get lost in the Italian y in V Turin. i c t o r i a K n i g h t Alps? It’s stillBwinter Ah, Turin — you forgotten empire in the corner of Italia. You possess a fraction of the grandeur of Rome; you lack the fashion of Milan; missing are the canals of Venice; the personality of Sicily; the art of Florence; and the Tower of Pisa. But for all this, you certainly maintain a quiet dignity.

There is hisThe ordinary and obvious might be functional, but it's tory in your arch-lined streets, in your fountains. certainly not interesting. What we're into has equal Your people are infectiously pleasant, you take pride form, & originality, and these productsBCBG MAX AZRIA in your history — parts one built on function industry, Olympic designers are—certain glory and centuries of&shifting borders you ap-to hit that sweet spot. parently haven’t heard of Amazon.com (bookstores

PHOTO BY GERARDO COPPOLA

W

e all know we need to take care of our skin if we want to stay looking our best long after our glory days. If you’re wise, you already have an at-home skincare regimen that you follow religiously. This should include, at the minimum, a daily67 cleanser, toner, moisturizer, sunscreen and weekly exfoliator. Then, of course, you have your serums, eye creams and spot treatments all to be used at he dichotomy of the light and darkness of black and white has been used to symbolize classic counyour discretion.

If you haven’t explored an at-home skincare terparts like good and evil, right and wrong, and day and night throughout history, andregimen, on the ready-to-well, then I say this (and I say it with love), what on wear runways for Spring 2013 — black and white repreearth are you waiting for? Listen up IN peeps, prevention is key! sents a fashion trend.

HELLO, DENZEL WASHINGTON FLIGHT To avoid all things unpleasant — from unsightly blemishes

and wrinkles to more serious troubles such as skin cancer — step up to the plate and start making that gorgeous skin of yours a top priority. Along with your daily regimen, there are a number of highly effective and seriously cool treatments 71 up your skin’s glow available on the market to really amp and overall health. I caught up with New York City go-to esthetician Kim Laudati, founder of Kim Laudati Skincare, and the highly sought after dermatologist, Dr. Jody Levine, from Plastic Surgery and Dermatology of NYC, to get the Soulful Shades scoop on the latest advancements in super technology skin Photography Austin$210; Holt Vallarino Saltonstall BerkeleybyVest, Model: Brittany Tenenbaum Tian Justman for One OAKS Handcare treatments.

Here are the ones to know. painted Silk Gazar Sleeveless Top, $60.

2013

THE EIDÉSETTERS

OR BEING T ON A DRUNK PILOT: ONE IN 1, 550, 000 PLANE WITH A 62

94

TABLE OF CONTENTS

lor

I

14

08

98

I CAME BY MY LOVE FOR LIVER QUITE HON All available at Eidé Magazine and Eidémagazine.com.

OGATA DESIGNS got it right when they decided to combine recycling or “up-cycling” with the rising interior décor demand that’s one-of-a- kind, unique and eco-friendly. Kin Ichi Ogata, along with his brother Hisashi Ogata, started Ogata, Inc. in Japan

SOME PEOPLE ARE

innovative, ground-breaking, inspiring, inand radical. They are more than more than a decade ago. Since fluential then, just trend-setters or culture-setters — they the Ogata’s love for art and meshare people who set their ideas in motion. They are up-and-comers ing Eidésetters: structure with beauty has made themareinto an international who making a splash in theirprovider industry — be it art, business, entertainment, of hand-made furniture and sports, media or food — and theyhousearen't letting obstacles stand in their way. wares to a population that dares to decorate with something different.

Please Welcome

THIS YEAR'S EIDÉSETTERS

Read more: http://www.ogata-japan.com/

T

rend-adept sunglasses company, Wild Soul, is bringing spirit to shades by fusing their two passions: Fashion and Philanthropy. Engraved on the bottom rim of each pair are three lines, representing awareness of global issues pertaining to health, society and the environment, and on one leg, there is a brown tortoise design, altering the symmetry of the sunglasses. This lets the world know the person who is wearing them chooses to be unique, chooses to help others and chooses to be part of change.

We love that proceeds of each sunglass purchase is given to the charity of your choice. What’s more? The styles are amazing Themed after enchanting, untamed animals and each of their unique shapes, each pair is meticulously crafted after the intricate features of the beautifu

very Passover (and if we were lucky, more often rarely used cabinet above the oven and retrieve a A hand held chopper came out next, and soon onions and sautéed chicken livers would fill the h

EDITOR’S PICKS 2

1

1.

We love every single one of the minimal, eloquent designs of jewelry line, Edor.

And that’s okay because the pieces are perfect for layering. Ultramarine Blue Chalk Turquoise Necklace, $35

2.

The toxin-free polishes from Mint, a boutique nail varish company based in LA, are perfect for Spring brunches. We suggest pairing the Bellini Babe with your own bellini this weekend. Nail Polish, $10

3.

How does one look like a badass while contributing to the charity of their choice?

We’ve found your answer with Wild Soul sunglasses. “Lion” Ivory Sunglasses, $100

4

3

4.

06 | eidemagazine.com

Calling all gentlemen! Your Spring wardrobe needs to include one (or four) of April Look’s handmade ties and pocket squares. And don’t worry – they come with tying instructions.

Grey and Blue Bow Tie with Yellow and Grey Pocket Square, $64 spring 2013

5.

5

Southern Hospitality is our newest indulgence when it comes to beauty. Their all natural foot care products add an unexpected southern charm to things like heel balm. In scents like Mint Julip, Honeysuckle Orange, and Honey Lemon, how could you or your feet resist?

Magnolia Foaming Sugar Scrub, $25

7

6

6.

We’ve been giving our cell phones a break so we can stare at Shannybeebo’s beautiful, handmade wall clocks. (Bonus: They’re made from recalimed wood and recycled vinyl records). Reclaimed Wood Wall Clock, $78.75 | Gold and White Wall Clock, $39.95

7.

We’re obsessed with these ulta-soft, cool leggings from Dream Nation. And they’re literally cool — made from bamboo fibers, they provide moisture absorption and ventilation. Kaleidoscope Bamboo Leggings, $79.79

8

8.

spring 2013

Edgy yet practical, Japanese label, Little Factory, is making our late night delivery look a lot more appealing. Numbers Placemats, $30 for a set of four placemats. eidemagazine.com | 07

Bla Story by Tova Gelfond Photography by Jimmy Johnston Food & Beverage by Dave Sturgis & Matt Lathan Curated & Produced by Ciera Tavana for SOFIA XIV

ack MARKET FOODIE

UNDERGROUND SUPPER CLUBS AND FOOD STUFFS HAVE GARNERED SOMEWHAT OF A HIPSTER CULT FOLLOWING IN THE FORMATIVE YEARS.

B

rilliant young chefs test out their culinary ingenuity on an adventurous group who have paid for a slice of shared purpose. The resurgence of this foodie fad culture is like most other fresh concepts — a revamped version of the past.

But whatever innocent fanfare there may be surrounding the modern covert supper club, people seem to omit that the desired activity is, in fact, unlawful. Much like the 1920s prohibition era, this illicit activity is only more provocative and appealing as a result. The most fashionable socialites are now making reservations weeks in advance for a $90-a-head prix fixe experience set on a rustic table or decked out to the nines in an old warehouse.

What was once a country-road-fruit-stand operation of

10 | eidemagazine.com

homemade preserves and butters, custom-infused alcohols and herb-inspired tinctures has begun to thrive in the back-alley Tumblrs of cyberspace.

“Certain things you just can’t do and be legal,” says Dave Sturgis, an Atlanta cook who hosts a notable underground supper club. “It’s illegal to farm venison in Georgia, so if you want to serve it, you have to source it from Texas, or farther, which is so expensive.” This also makes implementing local scouring measures and sustainable menus difficult to achieve — especially in the South where deer are plentiful. “I want to serve the food I believe in without Big Brother looking over my shoulder,” Sturgis explains. "I’m trying to promote looking back to move forward, through our rich, diverse culinary history.” spring 2013

IN THE UK, BLACK MARKET PEDDLERS WERE DUBBED “SPIVS” OR “SUSPECTED AND ITINERANT VAGRANTS.”

T

ime has shown that suffering economies give rise to prosperous black markets, which could explain our newer obsession with informally purchasing handcrafted wares out of someone’s basement. Of course, some shady markets are born out of a desire to supply the forbidden (i.e. endangered animals), but that’s not what we’re talking about here. Most commodities typically go underground simply to evade controls of the government such as hefty taxes or expensive regulations. And, to be honest, there’s no real fear of headlines reading “Cops Raid Supper Club” these days.

No, the persecution of small food crafters has been reserved, it seems, for food trucks. These mobile restaurants have had to fight an uphill battle to serve their loyal clientele. Mobile food vendor licenses, vending unit permits — these are just a few of the many taxable holdups that legalization can put on a small business. Organizations like The Street Vendor Project in NYC helps lower street

12 | eidemagazine.com

vending fines and demystify the regulations which are “both arbitrary and difficult to understand,” and can cost a whopping $1,000 per violation — enough to break the back of struggling vendors.

Such harsh realities make it easy to follow why ambitious artisans are loading up Sprinters and informally hitting the road.

In the era of celebrity cooks, “Food Network” and “Top Chef,” the interest in culinary artistry has never been more hyped. Cooks like Sturgis — who says, "we do it for the experience, not the industry" — remind us to find comfort in a different direction. Infusions, foams and reductions are words in our modern dietary vocabulary where “sauce” used to be. With the elitism surrounding a decent meal these days, it’s not surprising people are hungry for a little black market substance: great conversation around an unfussy table, a memorable bottle of wine and a plate of damn good food. spring 2013

BLACK MARKETS TRULY HIT THEIR STRIDE DURING WORLD WAR II, WHEN RATIONING WAS INDUCED, AND THE DESIRE TO STOCK UP ON LUXURIES LIKE SUGAR BECAME PREVALENT.

spring 2013

eidemagazine.com | 13

Color

s c i t n A 14 | eidemagazine.com

Photography by Jimmy Johnston Fashion Direction by Tian Justman Models: Lenox Tillman & Sarah Woods for Click Atlanta Makeup by Erica Bogart Hair Styling by Roberto Guzman Story by Tova Gelfond Art Direction by Avi Gelfond Production Assistance by Jaime Lin Weinstein Shot on location at Dr. Bombay’s Underwater Tea Party

spring 2013

spring 2013

eidemagazine.com | 15

I stole a moment in yellow.

It tasted like adventure and left me craving more.

Edor Solo Jet Black Necklace, $29; Edor Honeydrops Brass Necklace, $32; Wild Soul Lion Ivory Sunglasses, $100; Vintage Gold and Black Floral Shirt, $49; Dream Nation Kaleidoscope Bamboo Leggings, $79.79; Raiza Swimwear Small Green Wayuu Bag, $70; Mint Original Mint Nail Polish, $10.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

16 | eidemagazine.com

spring 2013

An orange virus, a green fury

One OAKS Red Badass Sunglasses, $25; Raiza Swimwear Wayuu Belt, $53; One OAKS Black Silk Fringe Mini Dress, $65; Tian Justman for One OAKS Handmade Red Resin and Beaded Bracelet, $69; Authentic Vintage Transistor Radio, $150; Wild Soul Elephant Ivory Sunglasses, $100; Edor Apex Gold Necklace, $38; One OAKS Emerald Lace Top, $40; Mamie Ruth Iris Blanket Short, $72; Raiza Swimwear Small Orange Wayuu Bag, $70.

The simple syrup of pattern play

All available at EidĂŠ Magazine and EidĂŠmagazine.com. spring 2013

eidemagazine.com | 17

One OAKS Pink Tie-Dyed Top, $20; One OAKS Pink Trouser Pant, $59; One OAKS Silver Metallic Belt, $60; Raiza Swimwear Large Pink Wayuu Bag, $90; Vintage Yellow Bill Blass Jacket $175; Mint Original Mint Nail Polish, $10.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

18 | eidemagazine.com

Pink, and salacious in nature. spring 2013

Edor Cherish Turquoise Necklace, $32; Edor Ultramarine Necklace, $35; One OAKS Cropped Denim Jacket, $45; Love is Art Tank, $30; Dream Nation Alpha Bamboo Leggings, $79.79; Becca Belz Crystal Chunky Neon Necklace, $225; One OAKS Leopard Print Tank, $29; One OAKS Green Paint Splatter Skirt, $39.

All available at EidĂŠ Magazine and EidĂŠmagazine.com. spring 2013

eidemagazine.com | 19

I flirted with the idea es of spots and shap

Little Factory Helvetica Scarf, $62; One OAKS Red Checked Vintage Golf Tee, $30; One OAKS Black & White Alphabet Pencil Skirt, $40; Becca Belz Aquamarine and Grey Agate Necklace, $225; One OAKS Vintage Printed Navy Polyester Shirt; $39; Dream Nation Sky Bamboo Leggings, $79.79; T. Lockman White Olympia Leather Bag, $295.

All available at Eidé Magazine and Eidémagazine.com.

20 | eidemagazine.com

spring 2013

Of reckless mischief spring 2013

in muted corners. eidemagazine.com | 21

One OAKS Navy Nautical Striped Jacket, $55; One OAKS Lavender Fringe Washed Out Tank, $20; One OAKS Orange Trouser Pant, $59; Becca Belz Heart and Grey Agate Rosary, $140; One OAKS Black Rose Patterned Top, $20; One OAKS Floral Multi-Paneled Skirt, $45.

All available at Eidé Magazine and Eidémagazine.com.

22 | eidemagazine.com

spring 2013

The red madness left me

sampling the frothy texture

spring 2013

eidemagazine.com | 23

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spring 2013

of second chances

at street cafés

One OAKS Red Badass Sunglasses, $25; Mamie Ruth Ororo Blanket Maxi Dress, $150.

All available at Eidé Magazine and Eidémagazine.com. spring 2013

eidemagazine.com | 25

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spring 2013

A SKINCARE: NEW ERA In High Tech

Super Technologies You Need to Know By: Kristin Correa

PHOTO BY GERARDO COPPOLA

W

e all know we need to take care of our skin if we want to stay looking our best long after our glory days. If you’re wise, you already have an at-home skincare regimen that you follow religiously. This should include, at the minimum, a daily cleanser, toner, moisturizer, sunscreen and weekly exfoliator. Then, of course, you have your serums, eye creams and spot treatments all to be used at your discretion. If you haven’t explored an at-home skincare regimen, well, then I say this (and I say it with love), what on earth are you waiting for? Listen up peeps, prevention is key!

To avoid all things unpleasant — from unsightly blemishes spring 2013

and wrinkles to more serious troubles such as skin cancer — step up to the plate and start making that gorgeous skin of yours a top priority. Along with your daily regimen, there are a number of highly effective and seriously cool treatments available on the market to really amp up your skin’s glow and overall health. I caught up with New York City go-to esthetician Kim Laudati, founder of Kim Laudati Skincare, and the highly sought after dermatologist, Dr. Jody Levine, from Plastic Surgery and Dermatology of NYC, to get the scoop on the latest advancements in super technology skin care treatments. Here are the ones to know. eidemagazine.com | 27

VISIA

™

Skin Care Analysis: Someone once said you can’t know where you’re going until you know where you’ve been, or in this case, where your skin has been. It’s important to identify the current condition of your skin and its contributing factors in order to determine the best skincare routine moving forward. Dr. Levine uses the VISIA™ skin care analysis system to measure her patient’s individual skin characteristics. The system uses multi-spectral imaging to evaluate patients' skin and presents a comprehensive view of the key characteristics that affect skin’s health and appearance — including wrinkle measurement, pigmentation problems, pore measurement, color variation in skin tone, porphyrins (evidence of bacteria in the pores) and sun-damaged UV spots. Dr. Levine says, “When discussing a good skincare regimen with my patients I often use VISIA™ to measure porphyrins, which are chemicals that are put out by bacteria on the skin. Someone who has a lot of bacteria on their face will show higher levels of porphyrins on the VISIA™ picture we take. This allows me to gauge the cleansing routine we need to put in place for them.”

Another cool element of this super hightech skin analysis system is that VISIA™ analyzes how your skin measures up for your age group and shows you on screen what your skin will look like in 10 years if you continue making the same lifestyle and skincare choices you are making now.

Ultrasonic Resurfacing: This facial treatment utilizes the same sonic technology your dentist uses to clean your teeth.

The gentle combination of water and ultrasonic frequency produces flat edged waves that are non-invasive and benefit the skin in several ways. Firstly, this treatment deeply cleanses the skin by removing oil and impurities and then gently exfoliates dead skin cells for healthier, more radiant skin. Another great benefit is it aids in penetrating topical skin care products beyond the epidermis through the process of Sonophoresis (sound waves) for maximum benefit. Because of this, it is recommended that ultrasonic resurfacing be incorporated into your full comprehensive facial for maximum skincare benefit. Finally, this treatment stimulates the production of collagen and elastin to diminish and prevent wrinkles and fine lines. It is non-invasive, painless and suitable for all skin types, but especially for sensitive skin that does not tolerate microdermabrasion or chemical peels.

Radiofrequency: No matter how much sunscreen we wear or how wonderful our athome skin care regimen is, mother nature still finds a way to dull, wrinkle and loosen our skin over time. An easy non-invasive way to handle this is a series of radiofrequency treatments. These treatments directly deliver heat energy to skin and the corresponding dermis tissue. What does this mean for you? It means stimulation and renewing of the skin’s collagen fibers which results in improved texture and tightening of skin. It can be performed on the face or body and is a nice alternative to invasive surgery such as facelifts, body lifts or injections. Bonus: there’s no down time with this treatment. Innovation lies in the fact that it works equally well for people of all skin colors, in contrast to that of its predecessor treatments such as lasers and intense pulse lights.

Laudati says her clients see best results over a treatment period of 6 to 8 weeks.

"you can’t know where you’re going until you know where you’ve been, or in this case, where your skin has been."

For more information on Kim Laudati Skincare please visit: www.kimlaudatiskincare.com For more information on Plastic Surgery and Dermatology of NYC please visit: www.plasticsandderm.com 28 | eidemagazine.com

spring 2013

BY JEFF KUBINA

Organic Enzyme Peel: An organic peel has all of the benefits of a traditional chemical peel and uses organic fruit and vegetable enzymes to smooth and improve the texture of the skin. Laudati’s clients love coming to see her to receive the Éminence Blueberry Firming Peel which requires no down time. This peel is certified organic which ensures the highest level of ingredient purity.

Key ingredients include blueberry juice (an astringent which deep cleans pores and tightens and tones skin), raspberry juice (high in vitamins and antioxidants to fight the visible signs of aging), blackberry juice (high in vitamins and Omega-3 to tighten pores), paprika (to invigorate and revitalize skin), pineapple extract spring 2013

(which purifies the skin by removing dirt and proteins) and grape extract (to hydrate and provide the appearance of youthful skin).

The organic peel also contains lactic acid to slough off dead skin cells to improve texture. Another great organic peel Laudati uses on her clients is the Éminence Yam & Pumpkin blend.

With each of these great treatments, Laudati performs a comprehensive skin analysis to recommend the duration of treatment and also check your skin for any abnormalities that may require a check-up with your dermatologist or general physician. This is something you’ll want to make sure your trusted skincare professional does for you as well. eidemagazine.com | 29

Come Say Hi.

M

A

G

A

Z

I

N

E

ARI GRAYNOR HOLLYWOOD IS CALLING

THE GENIUS ISSUE

IN SEARCH OF THE

SUITABLE MAN

SEPT/OCT 2012

30 | eidemagazine.com

spring 2013

Even though the odds may not have been in favor of the Mayans and their doomsday prophecy, we rounded up a list of a few other freak accidents that might have a little more chance of happening to you.

Story and Illustrations by Meg Goggans spring 2013

eidemagazine.com | 31

THE SLIM CHANCE OF

BECOMING AN

ASTRONAUT: ONE IN 112, 100, 000

CHANCES OF BEING

KILLED BY AN

ASTEROID:

ONE IN

500, 000

OR BEING ON A DRUNK PILOT: ONE IN PLANE WITH A HELLO, DENZEL WASHINGTON IN FLIGHT 1, 550, 000

SHARK ATTACKS 32 | eidemagazine.com

ARE EVEN ONE IN : LESS LIKELY 11, 500, 000

spring 2013

THE ODDS OF MARRYING A

THAN THE ODDS OF BECOMING A

THAN THE ODDS OF HAVING

MILLIONAIRE

QUINTUPLETS

ARE 114 TIMES

PRINCESS:

WHICH IS 2.44 TIMES

MORE LIKELY ( 1 / 215 )

MORE LIKELY

( 1 / 10, 100, 000 )

( 1 / 24, 550 )

CHANCES OF BECOMING A

ARE 63 TIMES THAN BECOMING A

MOVIE STAR LESS LIKELY PRO ATHLETE 1 / 24, 550

<

WHICH IS 3.33 TIMES

THE ODDS OF DATING A

SUPERMODEL ARE 1.46 TIMES

LESS LIKELY ( 1 / 88, 000)

spring 2013

1 / 1, 550, 000

MORE LIKELY THAN THAN STRIKING IT RICH ON

ANTIQUES ROAD SHOW ( 1 / 60, 000 )

THE ODDS OF BEING KILLED BY A

SERIAL KILLER ( 1 / 18, 000 )

eidemagazine.com | 33

34 | eidemagazine.com

spring 2013

Alpine Excursion A taste of the old world, and some killer skiing, in Italy’s forgotten North.

Story and Photography by Austin Holt

There’s something about Europe.

Granted, I hesitate to assign sweeping generalizations to the peoples of an entire continent, but in my observation, there are certain characteristics I’ve found common from country to country that, as an American, I’ve grown to be frankly jealous of.

There is the reverence for food, the tedious care and pride that is put into each plate of perfectly aged meats and cheeses. There’s the drink, with a nearly snobbish attention to nationalism fermented into each bottle of wine. And then, there’s the recreation. Having been bred in a culture where so many of my countrymen use their two weeks’ annual reprieve from the daily grind for mundane tasks — what a bummer that "staycation" has made it into the Great American Lexicon — I eye

spring 2013

our friends in Italy, France, Britian, Spain, Germany, et al, with a sense of envy. When these folks vacation, they actually do stuff. Fun stuff. They go places, they let it all hang out, they ditch their e-mail, bid farewell to the day to day, and, as I’ve discovered on no shortage of European dance floors, bumping and grinding to techno renditions of “I Will Survive” and “Final Countdown” well into the wee hours, just know how to have a good time. Yes, Europe. I like the way you think.

eidemagazine.com | 35

I

36 | eidemagazine.com

also like Club Med. For even the uninitiated this name has some ring of familiarity to it.

It’s a series of resorts, peppered throughout the world, to which the weary have flocked for over 60 years. Want to spend some time in the tropical sun? Head to Martinique. Want some solitude in the big city? Jet to Marrakech.

Have an inkling to live the life of a Hollywood starlet of yesteryear?

Hit up the French Riviera. Want

to strap on some ski boots and get lost in the Italian Alps? It’s still winter in Turin.

Ah, Turin — you forgotten empire in the corner of Italia. You possess a fraction of the grandeur of Rome; you lack the fashion of Milan; missing are the canals of Venice; the personality of Sicily; the art of Florence; and the Tower of Pisa. But for all this, you certainly maintain a quiet dignity. There is history in your arch-lined streets, in your fountains.

Your people are infectiously pleasant, you take pride in your history — one built on industry, Olympic glory and centuries of shifting borders — you apparently haven’t heard of Amazon.com (bookstores spring 2013

everywhere) and by God, your food is damned delicious. You’re the Cleveland of Italy.

Turin is not the kind of town that one could spend weeks picking apart. For all its charm, it’s a living city. A place where people go about their business, seemingly oblivious to the juxtaposition between the age-old thoroughfares and neon lights.

There are attractions unique to the city: the Museo Egizio hosts the world’s largest collection of Egyptian artifacts outside of Cairo; the Royal Palace features a cross-section of Renaissance-era architecture and statuary; ornate fountains pepper the cityscape as narrow alleys open to sprawling promenades. spring 2013

And (literally) above all of this, the Alps. If geography is destiny, the fate of this region has been determined by this range of mountains. To the west of the city, winding roads twist through hillside hamlets that have been the stage of conflicts and shifting borders (French, mainly) until as recently as the 19th century. And on the more recent end of the spectrum, the region was the focal point of the 2006 Winter Olympics.

Which brings us back to Club Med, the hospitality giant which has opened Pragelato Vialattea, its first ski resort in the shadow of the same slopes used when the world’s eye fell on Torino. eidemagazine.com | 37

CHICKEN LIVERS TA S T E

N E V E R ,

E V E R , E V E R ,

S AY

G O O D

"I don't eat that"

spit M I C RO G R E E N S

F OA M S

A R E

F O R

Farm-to-table

P U S S I E S

IS NOT A

NEW THING

STOCK IS THE BASIS OF ALL GOOD COOKING

MORE

GOAT I

Kosher USE

SALT

LIKE

TRUFFLE

OIL

L I K E

oysters DO NOT BELONG ON CRACKERS

FOOD French Chefs Secret Spices

VEGANISM

IS AN INSULT TO

EAT

LO O K

Grandmothers

ACROSS THE WORLD

HUMANELY-RAISED ANIMALS TASTE BETTER

IT'S FUN TO BUY INGREDIENTS YOU AREN'T FAMILIAR WITH AND

LEARN

BE NICE TO THE PEOPLE SERVING YOUR

TO COOK THEM

PICKLES Deviled Eggs THERE IS NO SUCH THING AS MAKING TOO MANY

GO WITH EVERYTHING

COOKING IS A CRAFT...NOT AN ART...

YOU DON'T

SHIT OUT

RECIPES ARE MEANT TO BE BROKEN

PICKY EATERS

ARE HOT "Good Wine" There are plenty of BAD PEOPLE ART ITALIANS DO NOT LIKE TO BE REMINDED THAT FRENCH CUISINE WAS

"BORROWED" FROM THE

THE NEXT DAY

IS MERELY A WINE THAT YOU ENJOY

DRINKING

ARE BULLSHIT

HOT SAUCE SHOULDN'T JUST TASTE

FATVEGETARIANS

LARD IS

AWESOME YOU HAVE MOST LIKELY NEVER HAD AUTHENTIC

MEXICAN FOOD

"DRUNKEN BIG" IS A GREAT ALTERNATIVE TO BABIES WITH KNIVES

"CHEF"

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hen an American sensibility considers the idea of an allinclusive stay, thoughts tend to wander to cheap tequila and crowded swimming pools. Which is a bit of a bummer, because again, the Europeans are nothing if not serious about their vacations (Club Méditerranée pretty much invented the idea of leaving your wallet in your suitcase in the first place).

Upon arriving at this swank resort, you check in to your own private chalet in your own Olympic Village. The rooms are well-appointed — perfect for unwinding after a day spent on the slopes — and several offer two-story floor plans for a little space to spread out.

A minutes’ walk away is the beating heart of the resort. The center of the village is home to astonishing food prepared by some of Europe’s premiere chefs. A classically prepared sevencourse meal is an awesome way to cap off a night, or, to satisfy a more transient appetite, a trattoria that rivals those found in the back-alleys of Turin slings cured meats, buffalo mozzarella and wood-fired pizza. You will get fat on this trip, or have a great time trying.

Speaking of bacchanalia, one of the things Club Med has gained international infamy for is their parties. Extending into the wee hours of the morning, these nightly shindigs offer a venue where language barriers just don’t seem to matter all that much. If you can dance, or are just willing to drink until you can, you’re going to meet people, and they’re going to be awesome. You’re all in the same place, at the same time, and you’ve all had a transformational communal experience.

In pigeon English (time to put high school French back to good use, though the native lingo won’t hurt), you’ll exchange stories that graduate in complexity as the night wears on. You’ll convey that you were out skiing earlier that afternoon, and about how you got lost. Eventually, you'll dissect a wayward map, and find your way to a neighboring village where, skis in hand, you haggle your way back to Pragelato via cab. In turn, you’ll be regaled with similar, vacation-defining anecdotes.

Chances are, however, that your experience will go a bit more smoothly than that. Certified skiing instructors are never more than a stone’s throw away, and with all the gear you’ll need at your disposal, there’s nothing stopping you from taking to the slopes and polishing up your skills. You might not get the gold, but you’ll have a fun time trying. And here, that’s kind of the point.

spring 2013

"Eventually, you'll dissect a wayward map, and find your way to a neighboring village where, skis in hand, you haggle your way back to Pragelato via cab."

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S FT E UINOX

Photography by Jimmy Johnston Fashion Direction by Tian Justman

Models: Anna Salzillo & Hannah Johnson for Factor Makeup and Hair Styling by Erica Bogart Nail Art by S. Christian Story by Tova Gelfond Art Direction by Avi Gelfond Production Assistance by Jaime Lin Weinstein Shot on location at private residence of Colye and Mary Justman

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Tian Justman for One OAKS Handpainted Silk Gazar Long Dress, $395.

Available at EidĂŠ Magazine and EidĂŠmagazine.com. spring 2013

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Tian Justman for One OAKS Handmade Red Acrylic and Bronze Necklace, $150; Tian Justman for One OAKS Handpainted Silk Gazar Apron Dress, $295; One OAKS Handmade Crochet Gold Collar Necklace, $95; Tian Justman for One OAKS Handpainted Silk Gazar Long Dress, $395.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

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Tian Justman for One OAKS Handmade Blue Acrylic and Beaded Necklace, $150; Vallarino Saltonstall Driggs Reversible Tunic, $195; One OAKS Cobalt Trouser Pant, $59.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

Tian Justman for One OAKS Beaded Vest, $110; Vallarino Saltonstall Roebling Maxi Skirt, $295.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

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Vallarino Saltonstall Varanda Sheer Top, $200; A Part of Me Far Sighted Circle Skirt, $258.30.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

Wild Soul Owl Black Sunglasses, $100; A Part of Me Lost Landscape Shift Dress, $340.48.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

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spring 2013

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Young Frankk Halfmoon Hammered Brass Necklace, $72; Young Frankk Rake Hammered Brass Necklace, $74; Vallarino Saltonstall Berkeley Vest, $210; Tian Justman for One OAKS Handpainted Silk Gazar Sleeveless Top, $60; One OAKS Ivory Trouser Pant, $59; T. Lockman Corn Suede Shopper Tote Bag, $130.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

Vallarino Saltonstall Berkeley Vest, $210; Tian Justman for One OAKS Handpainted Silk Gazar Sleeveless Top, $60.

All available at EidĂŠ Magazine and EidĂŠmagazine.com. spring 2013

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One OAKS Cascading Dots Top, $75; One OAKS Beige Ivory Striped Pencil Skirt, $39; Young Frankk Tower Hammered Brass Cuff, $72; Young Frankk Porthole Copper and Brass Layered Necklace, $72; One OAKS Ivory Silk 2-Pocket Trench Dress, $150.

All available at Eidé Magazine and Eidémagazine.com. spring 2013

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Young Frankk Tower Hammered Brass Cuff, $72; One OAKS Cascading Dots Top, $75; Mint Nail Polish, $10.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

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spring 2013

Young Frankk Halfmoon Hammered Brass Earrings, $38; Young Frankk Rake Hammered Brass Necklace, $74; Vallarino Saltonstall Seba Jacket, $385; Tian Justman for One OAKS Handpainted Silk Gazar Sleeveless Top, $60; Tian Justman for One OAKS Raw Silk Hot Short, $65.

All available at EidĂŠ Magazine and EidĂŠmagazine.com.

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366 5TH ST NE | ATLANTA, GA, 30308 CRUZADORESTAURANT.COM

spring 2013

For the

LOVE LIVER of

by Carlen Funk

PHOTO BY CINDY KURMAN

spring 2013

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PHOTO BY CYCLONE BILL

I CAME BY MY LOVE FOR LIVER QUITE HONESTLY.

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very Passover (and if we were lucky, more often), my dad would open the rarely used cabinet above the oven and retrieve a beat-to-hell wooden bowl.

A hand held chopper came out next, and soon the aromas of caramelizing onions and sautĂŠed chicken livers would fill the house. Iâ&#x20AC;&#x2122;d pull up a stool to watch my father create magic: chopping by hand, carefully melding the delicate flavors, adding secret ingredients and a pinch of salt until the result was hailed by everyone who tried it as "the best chopped liver around."

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PHOTO BY STAR 5112

Of course, not everyone grew up looking forward to their parents' liver. Even today, there’s still a level of hesitation (and the occasional shudder) from many of my friends when I offer up some of my dad’s signature dish. I suppose the memory of liver and onions still haunts them. Or maybe they just can’t overlook its humble beginnings, tucked away behind that noble piece of meat they ate last night.

High in protein, Vitamins A and B12, and jam-packed with iron, liver’s health benefits are only outweighed by its supreme deliciousness. And while you shouldn’t eat it every day (it’s also high in fat, and too much Vitamin A can lead to toxicity), the occasional indulgence won’t hurt.

Liver may have just recently found its niche here in the states, but it has been consumed readily, and often as a delicacy, in other countries for centuries. Skilpadjies (minced lamb liver wrapped in caul fat and then grilled) is a popular treat in South Africa. In England and France, you’d be lucky to have foie de raie en croute (stingray liver on toast). And in Lebanese cuisine, lamb liver slices (called asbeh nayeh) are served raw.

spring 2013

While raw liver may not be for everyone, those brave enough to venture into the offal unknown just may find themselves intrigued by the taste-bud tantalizing forms their childhood foe now takes: Mousse. Terrine. Torchon.

Pâté. And in the hands of a trained chef, your old nemesis of liver and onions quickly becomes unrecognizable, and exponentially more palatable.

"WHILE RAW LIVER MAY NOT BE FOR EVERYONE, THOSE BRAVE ENOUGH TO VENTURE INTO THE OFFAL UNKNOWN JUST MAY FIND THEMSELVES INTRIGUED." And as liver has gradually earned a place in many a heart, restaurants are more readily putting this oncetaboo ingredient on their menus. Chicken liver mousse on crispy toast points. Foie gras terrine topped with homemade pickles and dried cranberries. And the pièce de résistance? A foie gras milkshake, courtesy of Atlanta’s resident mad scientist, Richard Blais. And I’m more than happy to savor them all.

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t

TONGUE TIED OV E R CO MING T H E L ANGUAGE B ARRIE R IN B RAZ IL

BY AS H L E Y B R E C H T E L

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W

hen my husband James and I got an opportunity to move to Brazil for several months with his company, we decided to make a major change in our lives by selling everything we owned in order to be free to travel for years to come. All of a sudden, my days consisted of packing, selling and donating our belongings until all we had left was a mattress on our living room floor and a small storage unit full of keepsakes. We were ready to go.

The city we were moving to was called "Recife" and is the fifth largest in Brazil. While researching our soon-to-be home, I would get lost for hours reading about the culture and looking at pictures. I’d imagine my days full of exploring the markets and lazing on the beach.

When I told people that I was moving to Brazil for a couple of months they all asked the same question, “Do you speak the language?” My response was always the same, “I don’t speak Brazilian Portuguese but I’ve been to many countries where I didn’t know the language and have gotten along fine.”

After my first day in Recife, however, I quickly realized just how cocky I was. Sure, I’ve been to plenty of countries where English isn't the primary language, but those places are also huge tourist destinations and very accommodating towards Americans.

What I didn’t take into consideration was that Recife is not a tourist hotspot. It receives visitors from other areas of South America, but unlike Rio de Janeiro and São Paolo, most Americans have never heard of Recife, Brazil.

We landed on a Saturday afternoon and hit the ground running, ready to explore this new land. However, by Sunday night I anxiously laid in bed thinking, “What have I gotten myself into?” My vision of how life would be here was fading fast.

Besides spoken by my husband, I hadn’t heard one word of English the entire weekend and I quickly learned that it was a rarity altogether. People stared with a mixture of awe and confusion when they’d overhear our conversations. The looks from children were especially amusing, as they’d tug on their parents clothing and point to us with wide eyes as if looking for confirmation that what they were hearing was not normal.

I had never experienced such disconnect before. My usual confidence was replaced with fear and self-consciousness.

Each night I’d study phrases but panic and freeze when it was time to use them. The vision I had of myself as this suave, well-traveled adventurer now seemed like an illusion.

Instead, I felt like a coward for avoiding situations where I would have to speak.

I knew I’d regret not exploring Recife while I had the chance, so I challenged myself each day to get out of my comfort zone and take risks.

spring 2013

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First, I began making myself use the words and phrases I was learning. This allowed me to exchange basic pleasantries, order food and ask questions.

When I was out and about, I made a point to not begin conversations with, “Do you speak English?” Instead, I’d try to see how far I could communicate in Portuguese. Many times I’d surprise myself, but most importantly, people appreciated my attempts.

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Sometimes people wouldnâ&#x20AC;&#x2122;t understand me or would even snicker at my pronunciation, but I powered on, setting my insecurities aside. I slowly became more confident in my abilities and actually looked forward to leaving my apartment each day. The thought of hailing a taxi or asking my waiter for a menu no longer made me panic. spring 2013

When it was time to leave Brazil, I was proud of how far I had come in such a short time. I learned that travel is about stepping away from what you know to make room for something new. I look forward to taking many more unfamiliar roads in the future, and am now confident in my ability to do so. eidemagazine.com | 61

ODDS AND ENDS A N D

By

E V E R Y T H I N G

Vi c t o r i a

I N

B E T W E E N

K n i g h t

The ordinary and obvious might be functional, but it's certainly not interesting. What we're into has equal parts form, function & originality, and these products & designers are certain to hit that sweet spot.

OGATA DESIGNS got it right when they decided to combine recycling or “up-cycling” with the rising interior décor demand that’s one-of-a- kind, unique and eco-friendly. Kin Ichi Ogata, along with his brother Hisashi Ogata, started Ogata, Inc. in Japan

more than a decade ago. Since then, the Ogata’s love for art and meshing structure with beauty has made them into an international provider of hand-made furniture and housewares to a population that dares to decorate with something different.

Read more: http://www.ogata-japan.com/

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FOR THOSE who like to think outside-the-box, or outside in general, Domsai has got you covered. Made with handcrafted blown glass, each Domsai has a different cactus and glass dome structure, so every purchase has its own personality. Artist Matteo Cibic is in the business of storytelling and design through art products. His entire studio collection can be found here. Cibic’s Domsai was created with the Tamagotchi in mind, showcasing a different personality and shape, but communicating the resounding message to “think green.”

Read more: http://www.matteocibicstudio.com

ANOTHER EARTHY GIFT that botany lovers will envy comes from artist Whitney Smith: The Lotus Bowl collection. Inspired by her love for earthen clay and former position as a floral designer, Smith has been crafting unique pottery pieces since her first pottery class in 1994. Smith’s pottery reflects similar characteristics of the Art Nouveau movement of the early 20th century. That’s why the antique feel of each unique piece is becoming a best-seller in her home state of California.

Read more: http://www.whitneysmithpottery.com/

spring 2013

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WE’RE NOT LEAVING OUT THE TECHIES! Nice by Design, founded nearly a year ago by Design Director James Young, has an outlandish line of Cable Keeps: an Apple-friendly item that keeps both cord and plug neatly wound up around a colorful creature. What we love most about Nice by Design is their mission: “to bring premium products to market that delight, inspire and build on our foundation of empowering our local community, reducing environmental impact and sharing our success.”

Read more: http://nicebydesign.com/

ANOTHER ONE for those who bleed Apple is an item called the Sanctuary. What a holy place the Sanctuary is, as it organizes iPod and iPhone chargers together with other vital necessities such as car keys, diamond rings and watches all into one nest. The Sanctuary is compatible with over 1,500 electronic devices and fits virtually anywhere in your home or office. The winner of four design awards, the Sanctuary is distributed by innovative international design studio, Bluelounge.

Read More: http://www.bluelounge.com/

FINALLY, for those of you who read about molecular gastronomy in a past Eidé issue, you may be interested in experimenting yourself with Cocktail R-Evolution, designed for beginners. Sold by Molecule-R, the molecular gastronomy cocktail kit will show you how to create alcohol-filled bubbles and foam, a tasty layered martini and many other concotions thanks to the included how-to DVD with 30 different recipes.

Read More: http://www.molecule-r.com/

spring 2013

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.

S

O

F

I

A

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C

O

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spring 2013

Beyond Basic

BLACK & WHITE

By Jaime Lin Weinstein Photography by Ming Han Chung

Jason Wu spring 2013

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BCBG MAX AZRIA

T

he dichotomy of the light and darkness of black and white has been used to symbolize classic counterparts like good and evil, right and wrong, and day and night throughout history, and on the ready-towear runways for Spring 2013 â&#x20AC;&#x201D; black and white represents a fashion trend.

From graphic motifs at Mulberry, Stella McCartney and Thom Browne and monotone separates at DKNY to bold stripes at Marc Jacobs, Dolce & Gabbana and Oscar de la Renta and checks at Louis Vuitton, this season, designers took black and white from basic to bold, with statement-making ensembles that proved these two hues can live side by side harmoniously, at least where sartorialism is concerned.

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“It’s all about contrast this season,” according to designer Jason Wu, who showed a collection featuring pieces of black leather paired with white chiffon at New York Fashion Week. “I love the idea of taking something almost quite innocent and mixing it with something not very innocent,” he added. BCBG Max Azria had the same Helmut Newton source of inspiration; Mr. Azria and wife Lubov sent white crepe dresses overlaid with black leather harness-like designs down the runway. Some designers, like Alexander Wang, not only featured clothes in black and white, but showed collections that were entirely devoid of other color (bar a few looks in nude and silver).

So if you assumed spring always meant pastels and paisley, the catwalks clearly demonstrated otherwise, and created a new standard for springtime style: basically, black and white is what to wear in the months ahead (pun intended).

“It’s all about contrast this season” Jason Wu spring 2013

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2013

THE EIDÉSETTERS SOME PEOPLE ARE

innovative, ground-breaking, inspiring, influential and radical. They are more than just trend-setters or culture-setters — they are Eidésetters: people who set their ideas in motion. They are up-and-comers who are making a splash in their industry — be it art, business, entertainment, sports, media or food — and they aren't letting obstacles stand in their way.

Please Welcome

THIS YEAR'S EIDÉSETTERS From one of soul's new sisters who's already left a mark on Billboard's Heetseaker Chart to a determined duo who have taken a classic frozen indulgence to the next (alc/vol) level — these are names you need to know in 2013.

é spring 2013

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2013

EIDĂ&#x2030;SETTER

RU

STORY BY E.J. OGLE |

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UBY VELLE

| PHOTOGRAPHY BY JIMMY JOHNSTON

spring 2013

Introducing

eidemagazine.com | 73

Atlanta band Ruby Velle and the Soulphonics makes classic soul music with an eye towards the future.

Retro they are not, and they’d like to keep it that way.

“Soul music,” in the broadest sense, has existed for some seventy years. Despite a massive resurgence in pop music over the last few, its established form is inextricably the sound of the past: from stomping backbeats, vamping horns and jabbing, funky rhythm guitar lines to smooth blues and Gospel-tinged ballads, soul’s rich musicality instantly recalls the “swingin’ 60s” where Motown, Stax et al pumped out singles with practically interchangeable boy-bands and girl-groups in matching outfits with beehive hairdos.

Soul gained a socio-political consciousness at the close of the decade that reflected the demands of the civil rights 74 | eidemagazine.com

movement and psychedelic introspection in the arts, then mined even darker territory — drugs and poverty in the inner city, sex and relationship troubles — in the 70s as the black community nationwide lived in the aftermath of the era’s upheaval. There was a lot to sing about, to say the least, and no mainstream genre has blended happiness, beauty, melancholy and sensuality as well as soul (and its musically fraternal twin R&B).

But pop and rock in the wake of the 60s soul explosion tried, to varying degrees of success, and consciously soaked up its influence. Pop in particular is enamored with the belting, melismatic singing of Aretha Franklin and other spring 2013

soul divas, favored by every pop star and failed American Idol contestant when trying to wow audiences.

Enter Atlanta’s own Ruby Velle and the Soulphonics.

The band has carved a unique space for themselves over the past five years in a scene that seems to only recognize garage punk bands and rappers, while deftly avoiding the “retro” tag. Since the band’s inception, they’ve consciously moved away from just playing covers for aging Boomers and soul revivalists; still, music press and even some fans can’t resist fossilizing them as mere re-enactors of soul’s past.

“A lot of people use the ‘retro’ comparison because there’s lacking of this kind of band and music in this day-and-age. I think there’s an open template for us now; I think we have a sound that’s not just a recreation of retro soul,” says the band’s Producer and Co-Founder, Spencer Garn. Singer and lyricist Velle echoes this sentiment, “at times we’ve been boxed-in and taken at face value … people want to classify you in certain ways, and that happens to every artist. It’s really hard to spring 2013

break out of that (as an artist), but if you’re doing what you love and you’re true to it you’re not too concerned about it.”

Indeed, their debut album, It’s About Time, released last September on Gemco records, shows their respect for the history of soul music while demonstrating how to not be trapped by it. The album effortlessly delivers the warm vintage sound fans expect, however informed with an utterly contemporary songwriting approach. The album’s title is a clever nod to both its extended gestation and (among other concerns) the desire for a new socio-political consciousness.

“We did this album out of true love and respect for the genre,” Velle continues, “The songs were really built upon what we felt at the moment, the political climate [of the times], all that was really taken into consideration so we weren’t like, ‘let’s create a soul record from the past’.” Guitarist and CoFounder Scott Clayton admits it’s easy to write a traditional soul tune; “We’re really trying to get away from being pigeonholed as just a retro soul group.” eidemagazine.com | 75

The slow, tinkering approach of the band in completing It’s About Time goes back to their early 2000s origins in Gainesville, Florida as a songwriting vehicle for Garn and Clayton when they were known as The Elements. After spending time in New York hanging out with soul revival band the Dap Kings, Garn moved to Gainesville, “with the intention of starting a soul band. I was saving money living with my parents and it was the only place where I knew some musicians.”

His long-time friend Clayton — a passionate musician who prefers songwriting and playing live to band business and marketing decisions — joined after gigging around the city for years as a guitarist-for-hire. The band’s other guitarist encouraged his girlfriend, Velle, to audition when things weren’t working out with their male singer. The three clicked instantly and have been the creative nucleus of the band ever since, with Clayton and Garn swapping musical ideas that become blank slates for Velle to write lyrics to.

Despite a healthy fan base in Florida, the trio was energized enough to relocate to Atlanta in 2008 when Velle moved to attend school there. As Garn tells me, “I wasn’t going to give up on the band, we had something going.”

They quickly established themselves in the city’s music scene through a six-month residency at the Star Bar and sold-out shows at the Earl. Critically, the embrace hasn’t been without the obvious (if not lazy) comparisons to contemporary soul singers that stormed pop radio in the mid 2000s, something Velle doesn’t deny but is clear about moving beyond. “I always get the Amy Winehouse comparison … and it’s quite flattering to be compared to her,” she admits, "but after a while, it’s like, ‘I’m my own person so don’t put me in that box all the time’.”

The early Atlanta years were also spent getting the lineup settled. Despite “having good musicians from the start,” according to Garn, the Soulphonics went through dozens of players as the logistics and scheduling of an eight-person band put strains on recording and touring. Fortunately, by

2011, the line-up had solidified and the band settled into its new studio in Little Five Points — work on It’s About Time could now comfortably get underway. “I feel great about the current line-up,” says drummer Mark Carbonne, adding, “strong band cohesion affected [the recording process] for the better because after playing with people for a while you get an idea of what others like [musically], and more importantly, what they don’t like.” That the album bears no scars of the perfectionist nature of its songwriters — it never sounds over-produced, the horns don’t blare away like a Motown revue, Velle’s singing never crosses into hammy melodrama — is a testament to the band’s focus on songs, rather than style. And this is precisely what gives the band space to expand musically and push forward beyond the confines of retro-inspired soul music.

Beyond the aforementioned social concerns of the music, Velle sees the album as a statement of purpose and inspiration: “A lot of the album has to do with change. As a theme, that’s where we were heading [with the songs]. ‘Long View’ is more of a pep-talk for the band to keep going and see the horizon, and get beyond the struggles as a large band on an independent label, doing everything ourselves.” Similarly, Garn and Clayton are excited about involving the band in songwriting on future releases, and all three noted how newer songs folded in grittier, harder, classic rock sounds, a move that can only push the band forward creatively. An EP is in the works for this fall — “a nod to Georgia’s R&B and soul roots,” says Garn — and a tour is shaping up, including stops at South By Southwest and the Governors Ball Music Festival in New York, so Ruby Velle and the Soulphonics have a truly busy year. Exciting news for the fans, and undeniable proof of their Eidésetter status.

As Sam Cooke sang,

“it’s been a long, long time coming / but I know a change gonna come…”

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spring 2013

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A.D.E.

2013

EIDĂ&#x2030;SETTER

ATLANTIC DIVISION ENTERTAINMENT

By Lauren Ladov

Photography by Austin Holt

Left to right: ADE Co-Founders Jhordan Gibbs and Kevin Reese

MUSIC, THEY (AND MADONNA) SAY, MAKES THE PEOPLE COME TOGETHER. But in its current environment, as money seems to seep away through the cracks of internet sharing, music and its artists often have other priorities in mind, relying on the industry just to survive.

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“There’s a huge disconnect between the people who push the culture and who profit from it,” says Jhordan Gibbs, Founder of Atlantic Division Entertainment (ADE), while reflecting on a recent trip to LA. “ But I want ADE to act as that missing merger.”

And that is precisely what ADE is becoming, especially within Atlanta’s music scene and culture. As artist managers, creative marketers, event consultants and business developers, ADE’s hands are all over the freshest faces and festivals happening in the peach city.

ADE’S

roots are humble and idealistic. While serving with an at-needs school in East Atlanta as part of the Morehouse College curriculum, Gibbs saw an overwhelming tension within the community’s culture. As these kids grew up in more or less broken environments, they all listened to a certain mainstream urban music whose messages were broken, too.

As much as Gibbs hoped to be a good influence, his relationship with his students was fleeting. Musicians on the other hand, remain consistent figures in the youths' lives, as the ones kids turn to when lost, the ones kids emulate and want to be when they grow up.

Pinpointing this underlying issue, Gibbs took this experience and realization as his cause. Teaming up with two college friends, Kevin Reese and Chase Freeman, Gibbs founded ADE in order to facilitate a positive urban music scene within Atlanta. “If we can bring artists to Atlanta that are current and who focus on being uplifting rather than degrading, we can effect change.”

ADE concentrates where it started, putting on great live shows around college campuses, catering to the specifics of the different communities and tastes. Reese stresses, “We create an experience. It’s not just music, it’s our lives, so we want to make that atmosphere for everyone to feel it.”

And people are feeling it. Fostering strong relationships with just about every single venue in the city, ADE has confidently navigated Atlanta’s entertainment industry so this vision can become a sustainable reality. With WALE as their first concert, and Wiz Kahlifa, their second, ADE’s intuition

spring 2013

and diligence has naturally led them to artists right on the cusp, the split moment before they catapult to the stars. With the likes of Kendrick Lamar and J. Cole, ADE’s impressive roster can now offer a springboard for other indie artists, like ATL’s own Watch the Duck, to make it big.

With satellites in Manhattan and Los Angeles, ADE is growing rapidly, but their commitment to Atlanta takes priority. Currently working with Atlanta’s ONE Music Festival, Gibbs and the ADE team have developed hopes to start a festival of their own.

ADE identifies festivals as a venue ripe with the most potential. With a structure that showcases 10 or more artists, festivals revolve more around the vibe than each act. It’s a space to experiment with creative technology, stage production and anything to build that communal connection.

It’s a space, too, according to Gibbs, where “subcultures can mesh,” especially in a city like Atlanta where expressions of segregation still preside. Instead of keeping such traces in the shadows, ADE acknowledges the lines compartmentalizing the city’s youth and tries to erase them by simply finding the common grounds.

“Music provides a space where you forget about the problems of the day, the week, the year even,” remarks Reese light-heartedly. Yet his words are a serious testament to a feeling shared by so many. Escaping is such a critical aspect in our lives, and to be able to do that with a community in a positive environment is precisely the genuine experience ADE organically produces. Because who they are and what they care about is more than just turning profit, it’s “influencing culture through music.” eidemagazine.com | 79

2013

EIDÉSETTER

A PINT WORTH RAISING

By Victoria Knight

Photography by Austin Holt

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hat do alcohol and ice cream have in common other than being completely addictive? Not much, unless you’ve had Frozen Pints: beer-infused ice cream.

The idea for the wonderful concoction actually came about by accident – thanks to a summer barbecue, an ice cream maker and a bit of innocuous inebriation. Ari Fleischer, Creator and Founder of Frozen Pints, explained how someone ended up spilling some beer a little too close to the ice cream machine, and thus the first of many Frozen Pints was born: “When I tried the ice cream, it was like a Eureka moment,” Ari recalled. “I thought to myself ‘Holy cow, I love this!’”

With the purchase of a Cuisinart ice cream maker, food science courses in California, a lot of experimentation and the addition of partner Aly Moler (“Ari and I always had a shared interest in food and craft beer,” Moler explained. “When I tried his ice cream, I thought it was amazing.”), the inebriated accident became a business. But, alcohol and ice cream it turns out, have even less in common than one may imagine – at least according to federal and Georgia state laws.

Ice cream is a food, alcohol a beverage, and Frozen Pints is technically both. Fleischer and Moler – and their lawyers – weren’t sure how to classify the product and, with that classification, by what guidelines and regulations they would have to abide. After over a year of navigating logistical and legal aspects of the product (and an amendment in Georgia law raising the amount of alcohol present in a product to be considered an alcoholic beverage from any to o.5 percent), Frozen Pints has been legally classified as an alcoholic beverage. And while it would take multiple pints to equal the alcohol content of a standard beer, each pint does contain between 1 and 3 percent alcohol, depending on the flavor, so one is required to be 21 or over to purchase.

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ogether, Fleischer and Moler have made Frozen Pints what it is today, a company dedicated to providing ice cream made from the finest craft beers and freshest local ingredients that offer flavor combinations you’ve never experienced. Looking to the future, they would love to offer the product nationally (where laxer liquor laws may allow them to venture into more distribution ventures – Frozen Pints Food Truck anyone?), but are focusing on the local market for now.

They both agree that the support of Atlanta’s community has guided them along the way. “There’s such a great culture that surrounds our company,” Moler says. “People have really embraced our product, and we’re excited to see more collaboration from them in the future.”

Currently, you can find Frozen Pints at package stores, Whole Foods supermarkets and even on dessert menus at restaurants all over Atlanta. Their current selection of flavors includes, from light to dark: Belgium Peach Lambic, Pumpkin Ale, Honey IPA, Brown Ale Chip, Cinnamon Espresso Stout, Vanilla Bean Bock and Malted Milk Chocolate Stout. When asked which Frozen Pints flavor he prefers, Fleischer laughs and says, “I can’t pick a favorite, they are all my little children!” Though his firstborn – Vanilla Bean Bock – holds a special place in his heart.

“I can’t pick a favorite, they are all my little children!”

The combination of the sweet delectability of homemade ice cream and the sophisticated flavors of a good brew is in short, genius. Even those without an affinity for the taste of beer love the product.

Find a Frozen Pints retailer near you at: frozenpints.com/find-us

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2013

EIDÉSETTER

900 REASONS A

By Ja i m e L i n We i n s t e i n

tlanta native Missi Wolf was known as the “cute, round girl with a really good personality,” throughout most of her life. But after a lifetime of inactivity (Wolf wasn’t even allowed to participate in physical education classes growing up due to a childhood asthma diagnosis) and significant weight gain from two pregnancies, Wolf weighed in at over 200 pounds and was declared morbidly obese with 34 percent body fat on her 5’0” frame. That was 1999. Two years later, Wolf had shed 100 pounds and 14 percent body fat. Seven years after that she opened the first BLAST900 fitness studio, and today, with three corporate locations, the first franchise location in Athens, GA (that just opened Feb. 18), and plans to open 50 to 75 more in the next 5 years, Wolf is using her own experiences from her journey to a healthy lifestyle to help others achieve theirs.

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BLAST 900 may sound like the name for an extreme exercise craze that boasts the potential to burn 900 calories in one hour, but it is actually an acronym for “Balanced Level of Aerobic and Strength Training,” representing the ideals of a sensible, yet extremely effective fitness regime conceived of by Ms. Wolf (while yes, referencing its ability to eliminate 900 calories in a single class). Wolf explained that she arrived at the proprietary concept during her personal path to health and fitness. With the combination of a personal trainer, kickboxing classes, weight training classes and numerous other exercise she found herself working out up to four hours a day in order to maintain her level of fitness, leaving less time to spend with her two children.

She wanted to find a place where she could achieve a high intensity workout, incorporating everything she was already doing, but within an hour or less — and she couldn’t. spring 2013

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o at 36 years old, Wolf decided to go back to school to study kinesiology and physiology at Georgia State University. “I was 36 years old in classes with 18 year olds!” Wolf exclaimed, “but I wanted to learn everything I could about the human body.” With the knowledge she gained, combined with her own experience, the expertise from a team of specialists in fitness and nutrition, and the business know-how of her then husband Chuck Wolf (founder of Wolf Camera), she formulated a plan for the ultimate workout and opened the first BLAST900 studio in 2008. Its cutting edge fitness concept utilizes the muscle confusion theory and interval training, combining treadmills, weights, and motivational trainers, all in a one-hour session. Over the years, Wolf and her team have refined their process and created a comprehensive program that includes nutrition consultations (“for real people, with real food and real behavior modification,” Wolf asserts) and heart rate monitoring (which helps one learn to workout smarter, not harder) so clients can not only achieve weight loss results, but meet their overall health and wellness goals, too.

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Some of those goals that Wolf ’s clients have achieved: clients with high cholesterol have come off their medication; diabetic patients have cut their insulin dosages in half; and one 42-year old client who suffered a major heart attack is now in better shape than ever, and her cardiologist is sending his patients to BLAST after seeing the results of the program through her. “We’re changing lives one hour at a time. It’s so much more than I need to lose weight,” Wolf remarked. “The most satisfying thing is somebody coming up to you and sayspring 2013

ing ‘You changed my life’.”

And while BLAST900’s workouts are structured around group exercise, they are still personalized to an individual’s fitness level, allowing each person to work out at their own pace and reach their own maximum effort. As Wolf made clear, “I wanted someplace where that girl that I was, I could have walked into class, and the girl that I am now, having done boot camps and triathlons, either one of those girls can walk into the studio and get the same results.” eidemagazine.com | 85

2013

EIDÉSETTER

HUGE CITY

By Tova Gelfond

Photography by Austin Holt

The app-creating, web-coding, mobile-developing world is an innovative place. This realm is teeming with ways to make life easier, faster and more connected. Not to mention that the profits for developing the “next big thing” are, well, impressive. So when the next LinkedIn, Instagram or Foursquare pops up, people take notice. Which is why we’ve got all eyes on Huge City, a site and soon-to-beapp that completely changes the way that you discover and keep track of Facebook events. And this modern marvel isn’t restricted to the South, or even the nation — it spans the entire world. When catching up with Co-Founder Hugh Malkin outside his Atlantabased office, he mentioned that he had just shown someone how to benefit from the site in Peru. #impressed

Left to right: Huge City Co-Founders Adam Wilson and Hugh Malkin with mobile developer Johnathan Nesbittj

Up until now, keeping track of events — for business or individuals — meant that the only way you could see a Facebook event was if you were invited to it. You could not see what was going on right around the corner from you. In this Spotified, Scoutmobbed world of instant gratification, this route seemed archaic to Malkin and his friend and Co-Founder Adam Wilson. Their resulting frustrations led them to seek out a better way to keep track of all those art strolls, underground dinner clubs, neighborhood bands and beer festivals.

“We started by compiling events from lots of different sources and we quickly realized that Facebook had all of the events,” Malkin says. “It made sense because Facebook is the first place everyone puts events up to get the word out.” So when partner, Wilson (who worked as a software developer at the CDC), and Malkin committed to finding another way to utilize all this information, Huge City was born.

Basically, the site shows you all of the Facebook events happening around you. You get to see all of your events on a map, and see which events your friends are going to. The public Facebook events from each person who logs in is added to the map for everyone to see. Huge City does not curate the events, or prioritize them; you do. The more people using it, and the more pages you like, the more events are populated into your view.

Imagine this: you have a night off and feel like hitting the town. What are you going to do? What is even going on? Just log into Huge City and you can pick and choose whatever you want to do and with whoever you want to see.

All the information you are looking for — date, time, location, photos, videos — is right there for you. Yeah, we were thinking the same thing: “Why didn’t I think of that?!” It’s simple; and it’s genius.

With the anticipated launch of the Huge City app this April, the worldwide tech community is taking notice. And you will, too. When you do, you’ll find that your city — no matter where you are in the world — is not as small as you thought. In fact, it’s

HUGE.

2013

EIDÉSETTER

THE LEARNING TEA

By Victoria Knight

If you haven’t had high tea at Dr. Bombay’s Underwater Tea Party in Candler Park, you’re really missing out. Especially if you’re a Darjeeling tea lover like Katrell Christie, proud owner of Dr. Bombay’s — a bakery, bookstore and tea house.

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FILLED WITH BOOKS, ANTIQUE TEA POTS, ASSORTED PICTURES, RECORD PLAYERS AND A TIME-WORN PIANO, DR. BOMBAY’S TEA HOUSE BRINGS THE ALICE IN WONDERLAND OUT IN ALL OF ITS CUSTOMERS. But the most unique thing about Dr. Bombay’s Underwater Tea Party is Christie.

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n 2009, a Rotary scholar student came to Christie with a proposition: a project trip to India to train women in West Bengal in how to make and sell handmade crafts. “I said no,” recalled Christie. “There was no way I could leave my grandmother’s red velvet cupcake recipe into just anyone’s hands.”

But soon, Christie found herself in the crowded, dusty outskirts of Hydrabad, India. It was here where she would teach young girls and women how to make a living in one of the poorest and most politically torn regions of the world.

After seeing the ram-

spring 2013

pant sexual abuse, disease, poverty and political corruption, Christie soon learned that it was the women and young girls who had to deal with the fallout of such unfair circumstances.

Here, Christie met a girl who put up with severe abuse from her father, a retired police officer, in order to protect the rest of her younger siblings — and this would change Christie’s life forever. “Not one of these girls had ever been given the ability to be something other than nothing,” Christie says. “Some women just disappeared without anyone even mentioning they were gone.”

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“These girls in Darjeerling have been giving the ability to dream.”

Knowing that poverty and corruption could stand in the way, Christie, against all odds, was determined to do something to help the women in the West Bengal community. She joined forces with other Atlanta locals to hold Darjeerling tea parties, sell Darjeerling tea, put up posters, sell stickers and green tea cupcakes and even host a dance-off event, all to raise money that would create The Learning Tea, a non-denominational organization in Darjeerling, developed by Christie, to cultivate education and higher living for young women in India.

Five years later, The Learning Tea has a fully-furnished center in West Bengal for 11 young girls who are enrolled in college preparatory school, been given

new uniforms, a safe place to sleep, food stipends and fresh water. The word about The Learning Tea has spread around West Bengal’s community, and there is now a waiting line of girls who are eager to get into the program.

With the help of the Atlanta community, and of course, Dr. Bombay’s Darjeerling tea, 11 girls in India are getting a college education and becoming empowered to change their future and their community. “We not only save lives, we change communities,” Christie says. “These girls in Darjeerling have been given the ability to dream.”

So the next time you start craving Darjeerling tea, check out this altruistic way to get your brew fix.

To read more about The Learning Tea, visit: thelearningtea.com

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2013

EIDÉSETTER

DRIVEN

By Jaime Lin Weinstein

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hen you hear the word “NASCAR” you may imagine shrouds of toothless, beer-chugging, slang-talking fans donning wife-beaters, American flag caps and camouflage-printed apparel — and you wouldn’t necessarily be personally at fault for that, considering this stereotype was actually perpetuated during the 2004 presidential election when a Democratic pollster and strategist coined the term, “NASCAR Dad,” in reference to the generic group of white, middle-aged, blue-collar American men who also happened to be considered the key demographic a can-

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Photography by Donne Ashlock

didate needed to win over in order to secure the presidency that year. And while yes, you can certainly find such NASCAR devotees, you can also find a lot more. In fact, a 2012 statistical analysis of NASCAR fans found that 37 percent of them are women, a concentration comparable to that of other sports. The female appeal may be partly due to the unique nature of NASCAR fandom — supporters choose a favorite driver, rather than a favorite team, so it’s more about rooting for a particular personality rather than a geographical region or other source of allegiance.

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Cue the introduction of

NICOLE LYONS

While the National Association for Stock Car Auto Racing (NASCAR) has allowed female drivers since its inception in 1949 (and a woman did participate in the inaugural race at the Charlotte Speedway), this female racecar driver is gaining fans and making a name for herself in what is still considered a “boys club.” She has already made history as the first African-American woman in professional stock car racing when she raced in the coveted class of NHRA Top Sportsman & Comp and ADRL Top Sportsman in 2010 and she will again on March 16 when she becomes the first African-American woman to compete in a professional series of NASCAR and then will go on to become the first to compete in both NHRA drag racing and NASCAR together in one race season.

A California native and a self-professed “Daddy’s girl,” Lyons learned to drive at the ripe age of 7 — yes, 7 — thanks to her father, street racer and drag racing enthusiast Jack Davis. Now, at age 30, she has turned her long-held love of cars and racing into a career. A “fighter on the track,” who doesn’t “hold back any punches,” Lyons is excited for her NASCAR debut and predicts: “My car is going to rank, if not win the event. Or come out wrecked.”

It wouldn’t be her first wreck — Lyons was involved in an accident in a testing situation back when she first started her drag racing career professionally: “The car was leaking oil, it was raining that day. The car broke traction in second gear and I went barreling into the wall. It was a big eye-opener for me. You really need to slow down, have a thought process and remember that safety is key.”

Thanks to that fighter mentality she doesn’t dwell on failure and focuses more on the blessing of the opportunities she is given — on and off the track. Lyons serves as CEO and President of Cole Muscle Cars, an engine building and muscle car restoration company and in 2011 was selected to be a contestant on Fox reality series, “Car Warriors,” a 10-episode car restoration competition where Lyons served as her team’s engine specialist. Her part on the show caught the eye of producer Marlon Wayans who signed her a deal for her very own reality show which started filming last year.

And she’s a published poet. And she holds a black belt in kickboxing. And she’s beautiful. (Look out, Danica Patrick.)

spring 2013

“You have to give 200 percent in everything that you do in life,” Lyons says. And it’s obvious that she does as she continues to break stereotypes, create history and fulfill her dreams.

NASCAR fans, male and female, get ready for your new favorite driver.

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Luck Try Your

The odds of finding fun in Sin City

BY BONNIE HERRING

G

luttony, greed, lust and envy swirl viscously around Sin City as tourists from all over the globe chance the odds at creating their very own version of a Vegas Vacation. Las Vegas bills itself as the “Entertainment Capital of the World,” and odds are it is not difficult to understand why. Home to over 62,000 hotel rooms, more than 28 million people annually flock to the 4.2-mile section of Las Vegas Boulevard known as “The Strip”. This small part of Las Vegas draws in 6.1 billion dollars in gaming revenue yearly and is

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alive with action 24 hours a day. Surprisingly however, last year over 50 percent of visitors reported their main reason for traveling to Vegas was inspired by the desire to take a vacation, and not for the sole purpose of gambling. So, if gambling isn’t the No. 1 motivation for visiting (in fact it ranks surprisingly low), how does Vegas continue to attract all these visitors? Perhaps the illustrious draw to Sin City can be found in the endless supply of non-gaming activities and cultural diversities that thrive in this small desert town.

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PHOTO BY RANDY PERTIET

The attractions, and dining and shopping possibilities are virtually endless and there are options to match all types of personalities, budgets and interests. Just wandering up and down The Strip is an adventure. The ever-changing highlights include street performers, musicians, people dressed in costumes and enough swag to turn the most conservative of visitors into a trashy tourist. If all this sight-seeing makes you thirsty, your favorite cocktails can be purchased street-side served in plastic cups at take-out windows. When hunger strikes, some must-try restaurants include; Hash House A Go Go (entrĂŠes are served in huge cast iron skillets), Eiffel Tower Restaurant (French cuisine with romantic

spring 2013

views of The Strip), SW Steakhouse (with indoor/outdoor dining on a lake complete with swamp creatures), Todd English's Olives (homemade Italian) and Wicked Spoon Buffet (everything an enormous buffet should be). And no trip to Vegas is complete without a trip to In-N-Out Burger (simply the best fast food burger joint ever).

The vastly different hotel casino properties are a site to behold and while the architecture is inspiring, the excitement and entertainment comes from the shows frequently happening on the outside of these astonishing structures. The more famous shows include those at The Bellagio, which wows passersby with their

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elegant dancing water fountains synchronized to music; Treasure Island, which hosts sirens and pirates battling it out with cannons on the open sea; and the Mirage with its nightly volcano eruptions.

Entertainers and celebrities have come to know Vegas as their home away from home in recent years. Many of the big casino hotels have signed exclusive deals with artists to perform at their prestigious venues. Tim McGraw and Faith Hill just started their stint at the Venetian but if country music isnâ&#x20AC;&#x2122;t your thing the Blue Man Group is a constant, as are the seven different Cirque Du Soleil shows that perform regularly. Additional entertainment and show options include: comedians, musicians, burlesque, movies, theatre and the list goes on and on.

For visitors who prefer to be directly part of the action; indoor

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skydiving, hot air balloon rides and zip-lining through downtown offer very thrilling options. The ultimate thrill seekers can be found on top of the 1,149-foot iconic Stratosphere Tower (the tallest freestanding observation tower in the United States) or rather over the edge of it, enjoying any of the three terrifying attractions it provides: Insanity, X Scream and Big Shot. These one-of-a-kind thrills bring out adrenaline junkies and daredevils from all walks of life.

With all this activity, it seems like it would be difficult to find any relaxation in Vegas, but relaxation and serenity are in abundance at the many luxurious spas, pools, golf clubs, fitness centers and even in the canals of the Venetian while floating on a gondola.

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hatever your motivation, whatever your passion, there is a reason for everyone to enjoy Las Vegas. Whether it is your first visit or fifty-first visit, there is always something new to discover in this western destination where whatever happens there, stays there

INTERESTING FACTS ABOUT LAS VEGAS

Visitors to Las Vegas in 2011

38,928,000 Average Age of Visitors

International Visitors

1st Time Visitors

16%

49

16%

Number of Annual Conventions

19,000

Number of Local Golf Courses

Average Length of Stay

3.7

Nights

Amount of Lighted Neon Tubing on The Strip and Downtown

15,000

37

Average Number of Vegas Weddings

Miles

Slots in Vegas Pay Out

75%

of the Casinos' Revenue Comes From Slot Machines

95%

315

Per Day

Roulette Pays Out

2.7%

The higher the bet on a slot machine, the lower the house edge is.

Slot machines are not tightened or loosened based on time of day, size of crowd, location etc. They run on predetermined programs.

Black Jack Pays Out

Black Jack Pays Out

at tables for one deck games

at tables for six deck games

20%

60%

Soulful Shades Photography by Austin Holt Model: Brittany Tenenbaum

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rend-adept sunglasses company, Wild Soul, is bringing spirit to shades by fusing their two passions: Fashion and Philanthropy. Engraved on the bottom rim of each pair are three lines, representing awareness of global issues pertaining to health, society and the environment, and on one leg, there is a brown tortoise design, altering the symmetry of the sunglasses. This lets the world know the person who is wearing them chooses to be unique, chooses to help others and chooses to be part of change.

We love that proceeds of each sunglass purchase is given to the charity of your choice. Whatâ&#x20AC;&#x2122;s more? The styles are amazing.

Themed after enchanting, untamed animals and each of their unique shapes, each pair is meticulously crafted after the intricate features of the beautiful creature whose name they carry.

Owl Black Sunglasses and Elephant Ivory sunglasses: $100 each, available at EidĂŠ Magazine and eidemagazine.com

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