Eidé Nov/Dec 2012 by Eide Magazine

Andrew Bird's HANDS OF G LO R Y

THE I WANT, I NEED ISSUE N O V/ D E C 2 0 1 2

NOMINATIONS OPEN!

Eidé Magazine Eidé Setter 2013

VOTE THE MOST IMPORTANT ELECTION OF THE YEAR NOMINATE AT EIDEMAGAZINE.COM

Letter

Editor FROM THE

hen tornadoes tore through north Georgia last year, my husband and I were forced to bundle under a doorframe in the basement for fear the funnel might pull us up into oblivion. As we grabbed our flashlights, and paced down the steps, my husband raced upstairs in a frenzy screaming back at me, “I forgot something.” Just a moment later, he rushed back into the basement, where he un-cupped his hands to reveal a small, black device. A jump drive. “Everything else is replaceable, but not my music,” he said with a smile. While half of me was a tad stunned that he didn’t make a run for his orange-rimmed Armani watch or perhaps the diamond cufﬂinks I got him on our anniversary, the other half of me was oddly proud in a way. The body of stuff we had amassed over our lives was — with a few exceptions — replaceable. Which made me understand just how much the things on my wish list are not the things I need to survive or would even risk running back for if I had the chance. The most valuable things we have offer little to no market worth. In fact, the most prized possession in my closet is not my tan Frye boots, or my nighton-the-town Fendi bag with gold buckles. At the top of my prized pyramid is my old grey-and-black cotton Cosby-style sweater. The trade-in value at a thrift shop? A dollar if I am lucky. And yet, I would swap this season’s cobalt blue booties for that sweater in a heartbeat because it belonged to my father, who died several years ago. It no longer smells of his skin, or even retains the shape of his body’s broken-in stretch, but it’s a piece of his life wrapped into ’80s cable knit. But these are the things that stay with us. Past the “as-seen-on-TV” kitsch items or immaculately

gift-wrapped Bloomingdale's boxes, the items that remain are the ones that reﬂect who we are and what we mean to one another. It’s cliché to say what we want is so seldom what we need. But we’re designed that way. Nowadays the sentiment can be mashed up into a series of hashtags and memes —#ﬁrstworldproblems —but at the core of it, we are making light of what we prioritize. Handbags before health, Beamers before bills, iPhones before world issues. Don’t get me wrong; I am a big fan of indulgences as long as you can see the bigger picture. And for me, message in big letters across the screen is one of substance. I believe the giving process is more important than the item that goes along with a gift receipt. This whole season is about seizing an unforgettable opportunity to share yourself with the people who cohabitate your zany, amazing world. The things we spend our hard-earned money on should tell the story of this moment in time. The quirky things that make us laugh; the inspiring motivators that lift our spirits, the simple elements that make our daily battles easier — these delicate fragments of our best selves should be what we’re swaddling in shiny wrapping paper.

Get them something worth running out of the basement for. Even if it’s tradein value is only a dollar.

Tova Gelfond eidémagazine.com | 03

MAST HEAD EDITORIAL Tova Gelfond EDITOR-IN-CHIEF & CREATIVE DIRECTOR

BUSINESS & MARKETING

ASSISTANT EDITOR

Ciera Tavana PUBLISHER

Carlen Funk

Craig Rosenberg

FASHION & FOOD COLUMNIST

CFO

Victoria Knight

Bonnie Herring TRAVEL COLUMNIST

Kristin Correa NY CORRESPONDANT

Tian Justman CONTRIBUTING FASHION EDITOR

Jimmy Johnston CONTRIBUTING PHOTOGRAPHER

Ashley Brechtel Brennan Hussey E.J. Ogle CONTRIBUTING WRITERS

Morgann Skye

BUSINESS DEVELOPMENT & PROMOTIONS MANAGER

Ty Clark ACCOUNT MANAGER

Jaime Lin Weinstein DIGITAL MEDIA MANAGER

ART & DESIGN Branden Collins MARKETING ART DIRECTOR

Jeff Preis

Avi Gelfond

EDITORIAL ASSISTANT

EDITORIAL ART DIRECTOR

eidémagazine.com | NOV-DEC 2012

eidĂŠmagazine.com | 05

Celebrate the season with us! “Toastworthy Holiday Bubbly”

Candoni prosecco and Candoni moscato are two excellent wines produced in the flourishing countryside of Italy by the Candoni Family. Candoni prosecco is a crisp and clean full sparkling wine. It has a pleasant acidity that leaves a delicious freshness of delicate and fruity notes. Candoni moscato is a semi sparkling sweet wine that has aromas of apricots, figs, nectarine and a hint of honey. top off your Holiday Season with Candoni Wines which are perfect for parties, Holiday sipping, Gift giving or simple Sunday brunches.

! rs e e Ch

enjoy, from our family to yours!

Imported by AreL GroUp WINe & SpIrItS, INC. ∙ 2870 pharr Ct South ∙ Suite 2009 ∙ AtL ANtA, GA 30305 ∙ USA ∙ tel. 404 869 4387 ∙ Fax 404 506 9242

w w w . c a n d o n i w i n e s . c o m

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GENERAL INQUIRIES

hello@eidemagazine.com 855.EIDE.MAG EDITOR-IN-CHIEF

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eidĂŠmagazine.com | 07

GAME R E B M E V O M FOR I SALE

BIR CH D THE D RESEAR N A E N H STAC ESS A E MU AWAREN H T TABLE OF CONTENTS F H NO EALT pastime often associated with your grandmother and her cobETUR A seemingly 'S Hantiquated R N E E H M T R web covered crawl space. B Y : C A R L E N F U N K OL FO SYMB

PICKLE ME THIS

LY MAN

ES H C A S PREI UST

F MY : O H B NT

JEFF

REY

It m a y b e a preference of breedin

in 2003. The mustache was something that society — and fashion — was out of touch with. They thought that growing a mustache nowadays would be cause for a conversation. Friends, family, colleagues wondering “why is he growing that?” That was the very thought process behind the reinvention of the ’stache. And these whiskers would eventually pave the way for men’s health initiatives and help find a cure for prostate cancer and other male-specific cancers.

4 52

dish is the Camarão Tamarineira, shrimp served in a tamarind sauce accompanied by a banana purée and coconut rice. Enjoy ith a caipifruta, a traditional Brazilian drink made with Cachaça (sugar cane rum) and a variety of fruits. Not only is it delius, but also with its colorful blend of fruits, it may be one of the most beautiful drinks I’ve had the fortune of drinking.

Photo By: Andrea Nguyen

f you’ve walked into an Urban Outfitters in the last several months, or any trendy store for that matter, you might have noticed the renewal of the mustache. The once nerd-identifying upper lip accessory is back and better than ever. The mustache, other than serving as a pin-pointer for the fashionable, has a dual, unparalleled side: health and cancer awareness for men. The revitalization of the ’stache can be traced back to a group of 30 men in Melbourne, Australia

THESE 30 DEEMED THE MONTH OF foods NOVEMhat once may DAPPER have been the prodIn an eﬀort to reduce preservatives and processed

uct of necessity (as a means of in my diet but still keep one of my favorite snacks in preservation) has reemerged and the refrigerator, I hit The Container Store for some BER, “MOVEMBER.” THIS TERM, WHICH HAS NOW found its niche in modern, young jars, the farmer’s market for some cukes, and Pinterest and successful kitchens across the country. With everyfor some inspiration. What resulted has evolved into one from the nation’s top chefs to home cooks alike new favoriteBY hobby,STORM, and a delicious at that.OFFITAKEN THEmyGLOBE ISoneTHE R O I’veF branched I T out S — not limiting myself to cucumtaking up pickling, mason jars aren’t just forP grandma (or hipster wedding receptions) anymore. bers, I’ve pickled okra and green tomatoes, and next MONTH OF THE MUSTACHE, OR SIMPLY I started pickling at the beginningCIAL of the summer. on my to-do list is an attempt at pickling eggs..

NON-

DIAMONY D OI U N THE

ROUG

THE TERM E A S T W E S T J E W E L RY B R I“MO” N G S O(AUSTRALIAN N E - O F - A - K I N D GSLANG EMS F R O M A R O U N D T H E W O R L D TO T H E S O U T H FOR IN ITS NINTH S HAOMUSTACHE). ULD

KNOW

YEAR (2011), THERE WERE 21 COUN-

ABOUT

TRIES PARTICIPATING, OVER 850,000 MO

BY VICTORIA KN IG HT

BROS AND MO SISTAS, AND RAISED OVER

n the wake of the recession wave, non-profits have taken a hit just as much as (if not more than) the for-profit world. Donors — young and old alike — struggle to keep businesses running and gas in their car tanks, so donating to a nonprofit usually comes last. Knowing that there are more than 1.5 million 501(C)3 or-

ganizations doesn’t help either. But there’s no greater feeling than knowing a dollar you’ve donated, time you’ve contributed or event that you’ve sponsored supports something that is more meaningful than the typical financial or political agenda. Doing something for the greater good can unite people across cultures and generations.

$120 MILLION IN 2011 ALONE.

GET INSPIRED BY FOUR NON-PROFITS Y O U S H O U L D K N OW A B O U T.

eidémagazine.com | NOV-DEC 2012

oWEN SCI 72

Come WI INN TE E D S H I N I M P R or

What do Jimmy Choo, Target and Nicole Scherzinger all have in common? One wild fall collection. Get imprinted this fall with snakeskin, leopard print, floral geometric patterned wardrobes, accessories SPODEE GIVES THE WINE AND SPIRITS INDUSTRY A SWIF and household decor with some of the most popular collections that reflect Mother Nature’s finest.

BY VICTORIA KNIGHT

e’re all victims. Either in line at BY: TOVA GELFOND the grocery store I M P U L S E buying a pack of gum or at the Porsche dealership, we’ve all committed the act of impulse buying. But B U Y what exactly makes us do it? 91 96 Fancy marketing and irresistible I By NT O Ogle Tsale H E prices W I L Dare obvious culprits. E.J. BY JEFF R snakeskin E Y and PR E I print, S to owl and Target’s new line from Patch NYC (which can From leopard even control be foundwe at Anthropologie) gets in touch these deer renderings, decorate your house and en-Butalsocan with its wild side — straying from the animal semble with these new lines that attract the darimpulses? Studies have shown ing party host and nature lover alike. prints on clothing, this line features deer, owls, THE YEAR 2012 OFFERED Express channeled the Michael Kors springthat rabbits and foxes on bowls, plates andand bedding.visible while tangible This collection of glasses and coasters show excollection featuring snakeskin and leopard CONSUMERS A NUMBER actly what we’re prints in their everyday skinny jeans. J.aspects of talking the about. product of interCrew and Banana Republic followed suit You can also decorate your walls or kitchen OF OR esttable are there’s withfactors, this 4-count bowl collection. also much with silkUNDERWHELMING tops and pants, and polished belts scarves and clutches, respectively. Blend in and stand out this fall wearingTECHJimmymore going on in our brain that OVERLY AMBITIOUS Choo’s 2012 collection that has strategically com-we simply can’t control. bined the domesticated with the untamed in their eidémagazine.com | 09 NOLOGICAL PRODUCTS. zebra, leopard and snakeskin printed shoes.

LIST LETDOWN

By now you’ve probably seen Nicole Scherzinger

HERE ITEMS representingARE ImpressTHREE Press-On Manicure nail setsIN

UFO HOUSE, SANJHIH, PHOTO BY STEFAN KRA

éGIFTS

YOU KNOW YOU WANT IT Gift Guide

eidémagazine.com | NOV-DEC 2012

EDITOR'S PICKS

Stackable rings are the best mix-and-match accessories a girl can have. I love this trio of beautifully intricate Flutter & Flirt Rings from East West Jewelers because you can wear one if you’re going for a minimalist look — or even don one as a wedding band — and layer them on for wow-factor. $$500$1,500 Diamond Weight, .10ct - 1.00ct, East West Jewelry, eastwestatlanta.com

1. Little Factory Serif Tote Bag. 5

$26, littlefactory.com

2. East West Jewelers Stacked Rings. $500-$1,500, East West Jewelry,

3. Threshold Upstate Oblong Horse Pillow. $29.99, target.com

4. AREAWARE Bank in the Form of a Pig. $200, areaware.com

5. KleinReid Gourd Table Lamp. $179, roomandboard.com

eidémagazine.com | 11

BEAUTY 1

4 1. LORAC Holiday Chocolate Bar Palettes. $28, hsn.com

2. Korres Butter to Go Body & Lip Duo. $15, hsn.com

3. Lush The Roots Hair Treatment. $19.95, lush.com

4. 3*Way Lash Lining Tool. $22, toofaced.com

5. OPI Skyfall Collection. eidémagazine.com | NOV-DEC 2012

$8.50 per color, opi.com

FOODIE 1

MoMA Nesting Doll Measuring Cup. $15, hsn.com

The Healthiest Deep Fryer by Hammacher Schlemmer. $299.95, hammacher.com

Richard Mishaan Agate Cheese Plate. $49.95, hsn.com

Threshold Yum Dessert Plates. $15.99 each, target.com

eidémagazine.com | 13

FASHION

Sophisticated while still being of-the-minute, these Frosted Rain Drop Earrings from East West Jewelers grab all the attention in the room. Everyone at your holiday party will be ooing and aahing at these diamond frosted teardrops. Available in black, rose, white and yellow golds, $1,500 - $5,000 Diamond Weight, .30 ct - 1.00 ct, East West Jewelry, eastwestatlanta.com

eidĂŠmagazine.com | NOV-DEC 2012

Matt Bernson “Gitanes” black and white rosto. $169, mattbernson.com

Druzy Wrap Bracelet. $138, alexandrabeth.com

Frosted Rain Drop Earrings. $1,500-$5,000 East West Jewelers

Citrine Yellow Lapel-less Blazer. $157, celebboutique.com

The Two Bandits “The Bandit” Bow Tie Choker. $168, the2bandits.com

Karen London Coasting Ring. $45, karenlondon.com

EchoTech Modal Touch Gloves with Earbuds. $42, hsn.com

The Golightly" bow tie. $50, brierandmoss.com

Vince Camuto Onyx French Clutch. $168, hsn.com

The newest addition to the Black Tie Collection from Brier and Moss is none other than the aptly named "The Golightly" bow tie (after the beloved Breakfast at Tiﬀany’s Holly Golightly, of course). The attraction to this robin’s egg blue silk tie are the charming white skull and crossbones, which take a typical knot into a show-stopping neckpiece. $50, brierandmoss.com.

10.

LaLucca “Freccia” and “Leprechechaun” clutches. $350 each, lalucca.com

11.

Matt Bernson “Jagger” bootie. $245, mattbernson.com

12.

Iman Leather IPAD Holder. $49.95, hsn.com

eidémagazine.com | 15

NERDY 1

eidĂŠmagazine.com | NOV-DEC 2012

Little Factory Numbers Scarf. $58, littlefactory.com

Kitty Cat Ring. $9.99, etsy.com via Mariko Carandang

Indie Rock Button Factory. $20, yellowbirdproject.com

The Little Printer £199, bergcloud.com

Head Large Screen Art with Aluminum Frame. $399, Roomandboard.com

Piet Mondrian Broadway Boogie Woogie” $149, roomandboard.com eidémagazine.com | 17

éFOOD&BEVERAGE

PICKLE ME THIS

hat once may have been the product of necessity (as a means of preservation) has reemerged and found its niche in modern, young and successful kitchens across the country. With everyone from the nation’s top chefs to home cooks alike taking up pickling, mason jars aren’t just for grandma (or hipster wedding receptions) anymore. I started pickling at the beginning of the summer.

eidémagazine.com | NOV-DEC 2012

Photo By: Andrea Nguyen

A seemingly antiquated pastime often associated with your grandmother and her cobweb covered crawl space. B Y : C A R L E N F U N K

In an eﬀort to reduce preservatives and processed foods in my diet but still keep one of my favorite snacks in the refrigerator, I hit The Container Store for some jars, the farmer’s market for some cukes, and Pinterest for some inspiration. What resulted has evolved into my new favorite hobby, and a delicious one at that. I’ve branched out — not limiting myself to cucumbers, I’ve pickled okra and green tomatoes, and next on my to-do list is an attempt at pickling eggs..

" W H AT R E S U LT E D H A S E V O LV E D I N TO M Y N E W FAV O R I T E H O B B Y,

Photo By: P. S. Robin

A N D A D E L I C I O U S O N E AT T H AT. "

But I’m no radical. The pickling movement reaches far and wide, from Charleston to Portland; from the modest home kitchen to Michelin-rated restaurants. With the nation trending toward homemade, local, organic, green and just about every other food-related buzz word you can muster, it’s no surprise that Claussen just isn’t cutting the mustard anymore. Whether you’re going basic with bread and butters or

expanding your pickling horizons with peppers, onions or a fresh giardiniera, the process is pretty standard, and surprisingly easy.

Read on for the steps, and learn how to get pickling in your own kitchen. eidémagazine.com | 19

Photo By: P. S. Robin

THE PICKLED PROCESS 1. STERILIZE YOUR JARS: Wash jars and lids in hot soapy water. You’ll then need to boil them for about 10 minutes to sterilize them completely. Remove the jars from the pot carefully. Many cooking stores sell a tool specifically for lifting jars out of the hot water safely. 2. FILL ‘ER UP: Once sterilized and cooled, fill your mason jars with your veggies of choice, plus any garlic, herbs and dried spices that your recipe suggests. Mustard seeds, whole black peppercorn and bay leaves are common additives. 3. PICK(LE) YOUR BRINE: The exact ingredients of your brine will vary based on what you’re pickling, but most include a combination of vinegar, salt and water. Boil the brine, and once the salt is dissolved, pour it into your mason jars, covering the veggies, leaving at least half an inch of space at the top of the jar. 4. SEAL AND PROCESS: If you’re using a two piece lid, put on the interior seal and secure with the screw-on lid. Place all of the jars in a pot and again cover with boiling water. Process for about 10 minutes until a vacuum seal is created by the lid. 5. REFRIGERATE AND ENJOY: Let them sit for anywhere from four hours to four days before digging in. Once opening they should last for a couple weeks (yeah, like they’ll actually last that long). Serve on a meat and cheese plate, in a bloody mary, or straight out of the jar! eidémagazine.com | 21

éTRAVEL

eidémagazine.com | NOV-DEC 2012

Olinda, Brazil. THE SIGHTS AND SOUNDS OF THE BEAUTIFUL

B Y: A S H L E Y B R E C H T E L

It has been said that when explorer Duarte Coelho Pereira first laid eyes on a small area of land situated on a hill in the Northeast of Brazil, his first words were, “Oh, linda,” meaning “Oh, Beautiful” in Portuguese. That was just the beginning of how the town of Olinda became the first European settlement of Pernambuco in 1535, and its allure is as strong today as it was back then.

eidémagazine.com | 23

Just a short drive north from the state’s capitol of Recife, Olinda is a much-needed break from the hustle and bustle of city life. Here there are no skyscrapers or throngs of people waiting for the bus. Instead, you’ll find a quaint town overlooking the Atlantic ocean. Colorful homes line one cobblestoned street after another and whichever direction you turn it’s likely that you’ll run into a church dating back to the 1500s.

eidémagazine.com | NOV-DEC 2012

My favorite dish is the Camarão Tamarineira, shrimp served in a tamarind sauce accompanied by a banana purée and coconut rice. Enjoy your meal with a caipifruta, a traditional Brazilian drink made with Cachaça (sugar cane rum) and a variety of fruits. Not only is it delicious, but also with its colorful blend of fruits, it may be one of the most beautiful drinks I’ve had the fortune of drinking.

eidémagazine.com | 25

For

many American tourists, the draw of bigger

and exploring any of the structures dotted

cities such as Rio de Janeiro and São Paulo seem to

throughout the city is a great way to be-

overshadow this small village. However, a visit to

gin the day. The Church of São Salvador do

Olinda is an opportunity to experience one of the

Mundo is as good a place as any to begin

oldest and best preserved colonial cities in Brazil.

as it sits atop the highest hill in the city. It

For those who decide to explore this col-

began as a small chapel erected by the city’s

orful township, basic Portuguese is a must,

founder and has been rebuilt and renovated

as most locals do not speak English. Despite

many times since, making it the beautifully

the language barrier, the people here are wel-

ornate site that it is today.

coming and friendly. A new appreciation for

Not far from this church is Oficina do Sabor

hand gestures and other non-verbal cues will

(Rua Amparo, 335), a must for lunch. Perhaps

surely be acquired as you navigate your way

most famous for their pumpkins filled with vari-

through the curvy streets.

ous meats and curries, this is one of the best-

Olinda is known for its many churches

eidémagazine.com | NOV-DEC 2012

known restaurants in the area.

You won’t find shopping malls in Olin-

grandmother’s recipes. The flavors are inter-

da, but who needs price scanners and food

esting and include coffee, rose and lime. I

courts when the Brazilian breeze is call-

recommend trying the Leite (milk) liquor.

ing your name? Here, you’ll stumble upon

While it sounds odd, the flavor is sweet and

many small markets and shops through-

smooth, reminiscent of a butterscotch candy.

out the day where vendors sell everything

Like any true South American city, the

from homemade crafts and clothing to tra-

magic happens at night. That’s when the lo-

ditional street food. If you really want to

cals come out and start to fill the air with the

live like the locals, order Tapioca — savory

sounds of Brazil. No need to spend money

or sweet depending on your mood — and

on a show; music is heard from every direc-

wash it down with fresh coconut water.

tion with impromptu band practices and

For a more adult beverage, head to Lico-

street performers. Just sit back and appreci-

teria (Rua Santa Tereza, 1190) where the

ate the unique rhythms as you look back on

proprietor makes his own liquors using his

your day taking in this small gem on the sea.

eidémagazine.com | 27

Custom suits for

THE SUITABLE MAN provided by

TA ILO R ING

www.triotailoring.com

éSOCIETY

MIND GAMES FOR SALE MIND GAMES FOR SALE BONNIE HERRING eidémagazine.com | 29

AS H O L I D AY S E A S O N D R AW S C L O S E R , retailers ratchet up their sales strategies or mind games, to lure unsuspecting shoppers into their stores. Sales, limited time deals, deep discounts and insider perks are all used to make shoppers think they need to buy and they need to do it now. Retailers know what tactics work on the human brain to get shoppers to release the hold on their wallets.

eidémagazine.com | NOV-DEC 2012

The big shopping event created by retailers known as Black Friday, the day after Thanksgiving, have retailers viscously competing to create oﬀers shoppers can’t refuse. Even if a shopper doesn’t purchase the specific item being advertised, the retailer has gotten them into the store in hopes they will not leave empty handed.

T H E H O M E S H O P P I N G N E T WO R K WA S P R I M A R I LY R E S P O N S I B L E F O R B R I N G I N G DEALS AND STEALS INTO OUR HOMES A N D C R E AT E D A N E V E N D E E P E R A D D I C T I O N F O R S H O PA H O L I C S . Shoppers don’t even have to leave the comfort of their couches to make a purchase. While the HSN has essentially been replaced by the web, the fundamentals of the retail tactics used remain the same. The growing phenomenon of Groupon has caused many like companies to spring up with similar business models. These dealof-the-day websites don’t wait for shoppers to decide they want to shop for something, they send it directly to them via social media and email. Companies decide which offers to promote and just like magic the deals appear in shopper’s inboxes. The magic behind Groupon and other deal-of-the-day websites is their ability to create an extreme sense of urgency with purchasers. They strategically limit the number of offers available and the amount of time left to purchase. Once shoppers get the sense that this tremendously discounted offer is about to expire or it might

sell out before they have a chance to purchase, many rush to hit the buy button. This tactic automatically makes the promotion or deal much more appealing to shoppers whether or not they need or want the item for sale. When consumers see a massage deal, they may or may not have been thinking of getting a massage but after realizing they can purchase it for a substantial discount it becomes difficult to resist. Shopaholics are by far the most susceptible to these mind games, however regular consumers find themselves hopelessly drawn in by a specific deal or oﬀer. How many times has someone said, “I didn’t need it but it was on sale and such a good deal, I couldn’t resist.”

eidémagazine.com | 31

éFASHION

Photography By Jimmy Johnston . Production and Story By Tova Gelfond . Styling By Tian Justman . Modeling By Meghan Otis, Haven Turner, and Abby Baudry for Click Atlanta; and Abery Nettles, Miles Hammons for The Socials PR . Hair & Makeup By Erica Bogart and Roberto Guzman . Vizslas BarBen's Chianti CD RA SH CGC, BarBen's Beaujolais JH, BarBen's Summer Fling

CERTAIN PL ACES offer the familiar ity o f a li fe we never lead.

eidĂŠmagazine.com | 33

Lik e l i n e s o f g a t e s t h a t l e ad us ho m e.

Gr as s lands where the tan and bur nt umber of le a t h e r eidĂŠmagazine.com | NOV-DEC 2012

is s ubdued from year s of g ir th and g a i t .

Red tweed jacket ($445) & Black Riding Pant ($185), LK Bennett. Dolce Vita Black Dress ($145), Bridge Boutique.

Which saddles us to the notions of form & elegance.

BCBG Leather Riding Boots, BCBG.

eidĂŠmagazine.com | 35

DKNY Slim fit Button Up Shirt, & Kenneth Cole Reaction Gray Trouser/Dress Pants, & Red Saks Wool Riding Vest, Fifth Ave. Tan Linen H&M Blazer, & Brown Shoes, Sylist Owned. Tie, Shytie.com

Lauren Moffatt Printed Pintuck Top ($270), Zoey Jagger Blazer ($295), & Love. Zoey Jagger Indigo Trouser Pants ($218), Bridge Boutique. T. Vintage Boot, tianjustman.com. Rustic Brown Cross-over bag, tlockman.com.

On the chas e for upland g ame or a s tolen moment in the billowing g r as s e s , eidĂŠmagazine.com | NOV-DEC 2012

we find a tang ent on thick p la i d s

wit h t he w a r m t h o f co m pany.

eidĂŠmagazine.com | 37

It may be a preference of bre e d i n g

eidĂŠmagazine.com | NOV-DEC 2012

or ri g ht o f t he ritual,

but thereâ&#x20AC;&#x2122;s a coronation h e ld in the pas tures of s olace as the dog s car r y t h e li n e .

Beige Trench Coat ($425) & Sand Scarf ($185), LK Bennett. Elle Lauri Navy Blue Selena Dress ($198) & Tori Belt ($45), Bridge Boutique. Black Leather Riding Boot (Price Upon Request), T. Vintage, TianJustman.com.

eidĂŠmagazine.com | 39

Lace Isabella Top (champagne color) ($230) & Pink Button Down ($275), & Tan Riding Pants ($185), & Brown Wool Blazer ($575), LK Bennett.

Green Robot Twall Pillow and Plaid Wool Throw, tlockman.com.

T he savo uries of life are but a teacup away,

eidĂŠmagazine.com | NOV-DEC 2012

Brown Suede Vest, Stylist Owned. J. Crew Peach Plaid Flanel, Brooks Brothers. Khaki Pants, & Suede Fringe Jacket, Stylist Owned.

Men's Ties, & Women's Bowtie, shytie.com. Black & Brown Boots, TK Bennet. Fascinators, Bridge Boutique. T. Vintage Lace Leggings, & Lauren Moffatt Cream V-neck Top ($270) Champagne & Strawberry Polka Dot Skirt ($80) Line & Dot Leather Trim Black Blazer ($140) Plaza Suite Hat ($110), Bridge Boutique. Burgandy Robot Twall Pillow, Plaid Throws, Brown Cashmere Bag, & Leather Overnight Bag tlockman.com.

glazed in etiquette and s er ved with miniature s poons .

eidĂŠmagazine.com | 41

Champagne & Strawberry Collar Max Dress ($130) & Plaza Suite Sophie Hat ($110), Bridge Boutique. Purple Wool Cardigan ($165) & Leather Boots ($595), LK Bennett.

eidĂŠmagazine.com | NOV-DEC 2012

A s elf- indulg ent moment of feather and fa n c y eidĂŠmagazine.com | 43

D&G Fur collar Trench, & Blue YSL Blazer, & Plaid Button Up, Stylist Owned.

is hard to re s i s t

eidĂŠmagazine.com | NOV-DEC 2012

Brown Suede Vest, & Plaid Flannel Red Shirt, Stylist Owned. Corduroy Blazer, Express.

w it h s o ft l i n e s of cr ushed co rduroy

s hrouded in an veil of s m o k e .

eidĂŠmagazine.com | 45

A n d w h en we subm it t o the leng th of the day in the unclaimed pas tures ,

Beige Dolce Vita Lace Romper ($220), & Red Cardigan ($165), & Johanna Wool/ Faux Fur Trench Coat ($675), & Leather Boots ($595), LK Bennett.

eidĂŠmagazine.com | NOV-DEC 2012

the lore becomes the li fe .

eidĂŠmagazine.com | 47

éSOCIETY

R E B M VE

OF A IRTH RCH B E H A T RESE AND ACHE NESS AND T S U WARE THE M N OF HEALTH A R U T E 'S THE R FOR MEN L O B SYM

A M

H E ISS C A T E US Y PR

MO Y L AN

F MY : O H B NT

JEFF

THESE DAPPER 30 DEEMED THE MONTH OF NOVEMBER, “MOVEMBER.” THIS TERM, WHICH HAS NOW TAKEN THE GLOBE BY STORM, IS THE OFFICIAL MONTH OF THE MUSTACHE, OR SIMPLY THE “MO” (AUSTRALIAN SLANG TERM FOR A MUSTACHE). IN ITS NINTH YEAR (2011), THERE WERE 21 COUNTRIES PARTICIPATING, OVER 850,000 MO BROS AND MO SISTAS, AND RAISED OVER $120 MILLION IN 2011 ALONE.

eidémagazine.com | 49

he idea behind the mustache essentially works the same way as the pink ribbon for breast cancer, or dimes for polio. Every man, or Mo Bro, must start with a clean-shaven face on the first day of November. According to the Movember rules and regulations, it must remain a mustache for the entirety of the month. This means no beards, no goatees, no chops. And lastly, each Mo Bro must conduct himself like a true gentleman. And what’s a Mo Bro without

eidémagazine.com | NOV-DEC 2012

his female companion? Mo Sistas are the supporters and counterparts that help Mo Bros raise money for their team…no facial hair required. Possibly one of the most ingenious grassroots campaigns, the ’stache acts as a walking, talking billboard for the Movember campaign. It becomes especially buzz-worthy when big names like Justin Bieber, Joe Jonas and Brody Jenner decide to toss their razors for the cause (apparently the ability to

grow facial hair is not a stipulation). Through these strides and initiatives, Movember has created a global action plan (or GAP) that allocates a portion of its funds to over 100 researchers throughout the world that collaborate on prostate cancer research. Through their initiatives, 25 different strains of prostate cancer have been identified. Researchers have been able to map out the genetic sequence of the disease — all of which has

occurred in less than a decade. No doubt, the power of the mustache has grown — as made apparent by the numerous hipster-centric coﬀee cups, pillowcases and even clothing donning the personable curly-q — and as a result, men’s health has become more of an essential issue than ever before. It allows people to speak freely about health, and haircuts for that matter. In fact, it has sparked an estimated 1.9 billion conversations on the topic… and counting.

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éSOCIETY

NON-

P R O F I T S

YOU

SHOULD

KNOW

ABOUT

BY V ICTO R IA K NIGH T

GET INSPIRED BY FOUR NON-PROFITS Y O U S H O U L D K N OW A B O U T.

eidémagazine.com | NOV-DEC 2012

RECESS ART

THE MOTH

recessart.org Hidden in New York City’s most commercial district, this organization is not your typical nonprofit. Supporting artists, iconoclasts and talented individuals, Recess thrives oﬀ of stimulating artists in their complicated role of creating contemporary art outside the mainstream. For three years, Recess has provided critical exposure to artists who need to bring their ideas, no matter how incomplete, into fruition. With a combination of flexible studio and exhibition platforms that are free and open to the pubic, Recess provides an environment that allows artists to be observed during the conceptualization of a project.

themoth.org What makes a book, movie or piece of art stand out to a reader or observer is its ability to depict a true story. The Moth, a New York City based nonprofit organization, is dedicated to the art and unedited beauty of the human story. Founded by Georgia-based novelist and poet George Dawes Green, the Moth has been conducting live storytelling events around the country for 15 years. Supporters only need to purchase tickets.

eidémagazine.com | 53

E CO - CYC L E ecocycle.org

In recent years, environmentalism surfaced to popularity, but Eco-Cycle, a Colorado based nonprofit, has been around for more than three decades. Eco-Cycle was created by Colorado residents who have a passion for conserving natural resources. Through curbside recycling, drop-oﬀ recycling centers, electronic recycling and educational programs that teach the next generation the importance of conservation, Eco-Cycle is one nonprofit that you don’t want to over look.

L I V E FA S H I O N A B L E livefashionable.com

This nonprofit exists outside of donations, sponsorships and volunteer organizations, in a world where the love of fashion is combined with a love for humanity. Live FashionABLE is a nonprofit organization that is focused on educating and creating sustainable businesses for women who are currently reduced to prostitution in Ethiopia. Not only is Live FashionABLE’s mission heavily supported by scarf purchase, but each one is also uniquely woven to create the perfect urban accessory. They even give tips on how to wear them!

eidémagazine.com | 55

3005 Peachtree Rd NE Ste B, Atlanta, GA 30305 | Hours of Operation: Mon-Sat 11amâ&#x20AC;&#x201C;7pm | (404)869-9935 Not an authorized dealer of Rolex watches

éFASHION

DIAMOND

IN THE

ROUGH

E A S T W E S T J E W E L RY B R I N G S O N E - O F - A - K I N D G E M S F R O M A R O U N D T H E W O R L D TO T H E S O U T H

B Y

J E F F

P R E I S

The entirety of Amit Verma’s life has been surrounded with jewels. As a third generation jeweler, Verma grew up in a jewelry store in Long Island, N.Y. and traveled to mines from Brazil to Africa — where he cut his own diamonds — only to end up in Atlanta. The culmination of his knowledge, customer service and unique tastes has resulted in a new and impressive Buckhead retailer: East West Jewelers. But Verma’s new store is unlike any other locale he grew up in — it’s the inspiration of what he’s learned along the way, paved by his own customers’ tastes and personal relationships. He has a well-developed philosophy on life that translates directly to his business. So it comes as no surprise that East West is the first jewelry store of its kind in Atlanta. It’s a boutique of one-of-a-kind jewels, featuring and focusing on unique pieces you simply can’t find at any other store. A majority of the pieces are dedicated to a vintage appeal and pull in influences from different cultures and iconic fashion influences. Some of the jewelry is bought from all corners of the globe, and large portions of the precious constructions are made specifically for East West. Like his business philosophy, his partnerships with jewelry makers and designers come organically. Both men and women are just starting to discover the individual and rare accessories and pieces curated within the glass cases at this charming Peachtree Road spot. Allow-

ing access to of-the-minute and timeless items makes staying abreast of all the trends is an important factor. “At East West Jewelers, we don’t like to set the trend; we like to work backwards from what the customer wants,” Verma explains. “What you want is what other people want too.” For women, beads are all the rage because of the uniqueness they provide for each woman. Also keep an eye out for this popular trend during the holiday season: rose gold. Looking both vintage and modern in the right context, rose gold works with any skin tone and can be worn with anything. For men, the timelessness of watches is a trend that will cease to go out of style. And in East West Jewelers you can find watches for any man — from contemporary Rolex to vintage. But the most prized element at East West Jewelry can’t be measured in carats. “The customer is more important than any individual piece of jewelry,” Verma says. “As long as you wholeheartedly work at making the customer happy, you’ll come out on top.”

E a s t We s t J e w e l r y | 3 0 0 5 Pe a c h t r e e R d N . E . | A t l a n t a , G A 3 0 3 0 5 | ( 4 0 4 ) 8 6 9 - 9 9 3 5 eidémagazine.com | 57

éFASHION

PRE-LOVED LUXURY When “I want” doesn’t agree with “I have in my wallet,” purchasing a pre-owned item often provides a more obtainable option.

BY BONNIE HERRING Consignment, vintage and antique shops, not to mention automobile dealerships, have mastered the practice of resale. Some items actually increase in value over time, as do rare and hard-to-find items. Nowadays almost anything can be found pre-owned. There is an abundance of

previously owned handbags, clothes, jewelry, shoes, cars, and kitchen appliances, just to name a few. Sometimes, even the most once-loved item will no longer fill a want or need in the owners life. These pre-loved pieces find their way back on the market, looking for a new owner.

igh-end luxury watches are a perfect example of a pre-owned item worth considering. The price diﬀerence between new and pre-owned can be as much as half. Purchasing from a reputable or certified dealer is critical to ensuring a good value. Reputable dealers are able to provide proof of authenticity and ensure the watches undergo an expert inspection, restoration and certification process. For price comparison purposes, the Rolex Submariner with an average retail price of $14,500 dollars can be purchased pre-owned for $8,200 dollars. Notable jewelers such as East West Jewelers and Mayors have dedicated a portion of their business to reselling pre-owned authentic designer brand watches such as Rolex, Cartier and Patek Phillipe & Co. Purchasing from a

certified dealer confirms the watch is authentic and should come with a short term warranty and authenticity certificate. Many times the manufacturer’s warranty will have expired by the time a watch makes its way to the pre-owned market, so verifying that a piece is in good working condition is important. Fakes and replicas would also be costly mistakes for a purchaser. While items listed on eBay or Craigslist may seem like a good deal, buyer beware of possible forgeries. Finding the perfect luxury item at a reasonable price is possible if buying pre-owned is an option. Besides, getting a great find at a reasonable price actually helps the planet by recycling something no longer wanted into something newly loved. Don’t think of it as a luxury purchase, think of it as rescuing a treasure from a dreaded landfill.

eidémagazine.com | 59

éHEALTH

oWE SCI O

eidémagazine.com | NOV-DEC 2012

JEFFREY

PREIS

e’re all victims. Either in line at the grocery store buying a pack of gum or at the Porsche dealership, we’ve all committed the act of impulse buying. But what exactly makes us do it? Fancy marketing and irresistible sale prices are obvious culprits. But can we even control these impulses? Studies have shown that while tangible and visible aspects of the product of interest are factors, there’s also much more going on in our brain that we simply can’t control.

ENCE G

C O

Some studies suggest it’s purely the price of a product that makes us jump at the opportunity to buy that stuff we don’t need. One study focusing on ecommerce sites found that impulse purchases represent 40 percent of all the money spent on such retail websites. But marketing and advertising should not be neglected. The mere mention of “special sale prices” will motivate people to buy impulsively. “Free Shipping” also triggers something in the minds of consumers and heightens sales. Design elements on the site that lead the viewer to

these motivating mottos are another factor that contributes to impulse purchases. On the other side of things, there have been studies that suggest we can’t help ourselves — for some people it’s actually in our DNA. Many of the purchases we make are emotional purchases and the price can play only a minor factor. Scientists have identified several genes that control impulsive behaviors. This relatively new discipline, genoeconomics, suggests that buyers are predisposed to spend money on stuff. There’s hope that in the future, there could be a drug or behavioral treatment for those who just can’t say no.

WHEN ENGAGED IN THE ACT OF B U Y I N G I M P U L S I V E LY, W E ’ R E I N I T FOR THE SHORT-TERM REWARD. eidémagazine.com | 61

F A C T :

THOSE WHO ARE MOST LIKELY TO ACT IMPULSIVELY ARE THOSE WHO ARE MOST CONFIDENT ABOUT THEIR SELF-CONTROL.

hen e n gaged in the act of buying impulsively, we’re in it for the short-term reward. But our brains are wired to be averse to losses. The loss ave r s i o n p r i n c i p l e works with us in that it should be difficult to spend money. We react best to loss aversion when we use hard cash (instead of a credit card) for a product. With a credit card, the loss isn’t immediate; we can feel as if we still have that money for another 30 days or so. When we give up cash, the area of the brain associated with negativity triggers — the same doesn’t happen with a piece of plastic. At the same time, the brain wants immediate rewards. And for most people who have bought impulsively, this response overpowers the loss aversion. At the site of the product, you have to have it at that moment and forget that you didn’t intend to buy that product in the first place. Scientists can even pinpoint the type of people that are more likely to make impulsive purchases. When people are in a bad mood or stressed, willpower and self-con-

eidémagazine.com | NOV-DEC 2012

trol diminish and the desire to find pleasure and comfort increases. As a result, the brain responds with overindulgence and next thing you know, there’s a new car in your driveway or pair of pants in your closet. Fact: those who are most likely to act impulsively are those who are most confident about their self-control. Mr. Money himself, Charles Schwab, has some suggestions for the faint hearted who simply can’t pass up that special deal. He’s reaching out to all of us via a new social video campaign called “Oh Chuck! I blew my cash!” These videos feature Schwab and an impulse buyer (the kind that can justify buying a $1,200 gold jacket, 90 pairs of sneakers, or multiple $200 masks from the local Renaissance fair). In this new campaign, Schwab suggests that buyers invest their money in IRAs or diversified accounts — places where your money will remain long term. So for those who think they can’t live without their gold plated baby shoes, they should visualize the long-term impact, Schwab suggests. Blame it on the brain, blame it on the marketing, and blame it on the little red sports car in your driveway. Buying impulsively may be something we’re wired to do…for now. Until the day comes when we can genetically advance beyond our limitations, we must heed the advice of the scientists and investors who have guided us to a better, more profitable tomorrow.

EVERYTHING A VODKA SHOULD BE.

Distilled seven times for exceptional purity and a crisp finish, Platinum 7X has raised the bar on what it means to be smooth.

Gold medal winner at the San Francisco World Spirits competition two years running.

éENTERTAINMENT

ANDREW BIRD'S B Y

B R E N N A N

H U S S E Y

WITH CONTRIBUTIONS BY E.J. OGLE AND JEFFREY PREIS

WITH A UNIQUE WHISTLING, A WA I L O F H I S V I O L I N A N D L AY ERS

POETIC

LY R I C S ,

AN-

DREW BIRD HONES A MEMORAB L E S O U N D Y O U C A N ’ T S I M P LY FILE INTO ONE GENRE.

eidémagazine.com | NOV-DEC 2012

HANDS OF G LO RY

wind up the stairwell to the Georgia Theatre rooftop, and I can’t help glancing over my shoulder to remind myself that Andrew Bird is following a few paces behind me. We file into a cozy room and plop down on an L-shaped couch. My first impression of this beloved artist is that he’s reserved and a bit tired from the road, but as we begin chatting he readily opens up with an insightful tale of his musical journey.

eidémagazine.com | 65

eidĂŠmagazine.com | NOV-DEC 2012

IF IF you’ve ever listened to Bird, the first thing that comes to mind is his elegant yet sharp whistle, but there are conflicting stories to its origin.

At the age of 4, Bird remembers his grandmother teaching him, but his mom says he spent time in the woods imitating the birds, “but that sounds too cute… too cute to be true,” Bird says with a smirk. That same year Bird began playing violin, learning by ear and rote performance using the Suzuki Method. This approach to the instrument — coupled with a bachelor’s degree in violin performance from Northwestern University in 1996 — informs the at times passionate, at times restrained, formal nature of his playing and songwriting. “I just took my four years of college as a chance to immerse myself. I spent hours in the music library, hours in the music room.” But what makes one leave the serious world of classical performance halls and commit to being a musician? “I was pretty anxious to prove to my family that I could make a living at this. It was pretty hand-to-mouth for most of my twenties, but I guess that it was good that I knew what I wanted to do

at the age of 15 and just worked my ass oﬀ. I had no illusions about it being easy.” Given Bird's interest in (then) unfashionable pre-war jazz, swing, and European gypsy folk, this was a wise outlook to have. He played with the novelty anachronistic band Squirrel Nut Zippers in the mid '90s before forming Bowl of Fire and releasing critically acclaimed albums into the early 2000s. The band plateaued creatively as it struggled to build a fan-base; he tried to make his album Mysterious Production of Eggs with Bowl of Fire, but described the end product as “a shirt that didn’t fit quite right.” It was around 2003 when Bird started focusing on his own music, “I had to indulge. And when I did indulge, the music started coming out sounding not like anything else and that’s when people started paying attention.” Indeed, Bird became a critical darling after releasing Mysterious Production of Eggs in 2005 and Armchair Apocrypha in 2007. But his record albums just aided the fan following.

eidémagazine.com | 67

W W

hat is truly captivating about Bird is his live performances. He enchants a room. As if the audience was full of curious preschoolers at story time sitting cross-legged, they itch for Andrew to turn the next page. It’s raw in the most delicate way. He has performed at music halls and festivals alike including Austin City Limits, Bonnaroo, and Coachella. As for Bird’s preference, he would rather play at a quaint local theater where the people come to see him and he has more control over the room and his music. “The festivals can be alright, usually they’re kind of traumatic. You get through the show and you’re like what just happened? When you play Coachella you can see 10 miles away and a sea of people.” Bird has also spent time touring with My Morning Jacket and collaborating with St. Vincent and Mavis Staples. Recently, Bird spent some time out of the limelight working on various projects. He wrote some music for the critically acclaimed The Muppet Movie including “It’s Not Easy Being Green” and the “The Whistling Caruso.” And while most Muppet enthusiasts connect with characters like Kermit or Piggy, Bird seeks a different inspiration. “I’ve always liked some of the darker fringe characters like Fred the Eagle or Beaker,” he says.

I I N

20 1 2 ,

Bird released his sixth album Break it Yourself. A companion album to his sixth tour de force, Hands of Glory was released a mere six months later on Oct. 30. It’s composed of classic bluegrass covers like "Railroad Bill" and alternate versions of songs off Break it Yourself. “They were inspired by the way the Break it Yourself songs felt on stage,” he explains. “But really a lot of these songs are the kind of stuff that I play before a show to get in the right mood and to feel the way my voice is supposed to feel. It’s the kind of stuff I’ve been playing all along no matter how out there my songs get.” The album was recorded on Bird's barn just a few hours outside of his hometown Chicago. Take a listen to Hands of Glory and you’ll feel as if you’re at a red barn out in the countryside. In this Gaga dominated, top-40-obsessed music era, we find ourselves craving for something authentic. With a strike of his bow, and a flutter of his signature whistle, Bird fills this void. Words only take it so far. In this case, listening is believing. eidémagazine.com | NOV-DEC 2012

eidĂŠmagazine.com | 69

éFOOD&BEVERAGE

Come WINE SHINE or

SPODEE GIVES THE WINE AND SPIRITS INDUSTRY A SWIFT KICK.

BY: TOVA GELFOND

eidémagazine.com | NOV-DEC 2012

the constantly expanding beverage business with as many choices and flavors as there are crayons in the box, rarely are we truly surprised by a new product. So you can imagine our bewilderment when we stumbled upon the fresh alcoholic venture by the creators of Hendricks Gin and Sailor Jerry Rum: Spodee, Wine with a Kick. And that kick, well, it’s a swift one. Considered a “hooch creation” by Steven Grasse, Spodee is basically red wine fortified with high-proof moonshine.

It’s not sipped out of a glass like merlot, but rather served up with mixers like a cocktail. The clincher is that it’s packaged in a vintage glass milk bottle. Inspired by historical Depression Era bevies, Grasse created this wine — which mixes like its spirit counterparts — to mimic the flavor and feeling of the Prohibition bathtub moonshine and backyard get-togethers. The result is a 36-proof wine with rich chocolate notes and a propensity for Coca-Cola.

INTRIGUED? SO ARE WE. MOSTLY BY THE NOSTALGIC BRANDING AND DESIGN POINT OF VIEW THAT’S AS BOLD AS ITS WARES. FITTING THAT THIS VINO IS PRODUCED AND BOTTLED IN AMERICA’S OLDEST WINERY, BROTHERHOOD. eidémagazine.com | 71

éENTERTAINMENT

WISHLIST LETDOWN By E.J. Ogle THE YEAR 2012 OFFERED CONSUMERS

NUMBER

OF UNDERWHELMING OR OVERLY AMBITIOUS TECHNOLOGICAL

PRODUCTS.

HERE ARE THREE ITEMS IN PARTICULAR WE

LOOKED

FORWARD TO THE MOST, HEARD THE MOST ABOUT, OR REALIZED WOULDN’T BE AVAILABLE TO COMMONERS THIS YEAR AT ALL.

eidémagazine.com | NOV-DEC 2012

A P P L E

I P H O N E

Were you anxiously awaiting a mind-blowing redesign for the iPhone 5? Maybe “anxiously” is a bit hyperbolic, but surely you (like everybody else these days, Apple fanatic or not) were somewhat curious about what trick Apple had up its sleeve when it was confirmed that the iPhone 5 would be available this fall. And what trick was that? Subtle cosmetic and technological evolution! Sure, the iPhone 5 is slimmer and taller than its predecessors, now allowing for five rows of apps instead of four, with a faster chip and better camera, but these

G O O G L E ' S

S E L F - D R I V I N G

Breezing past Apple in the “ambition” category, Google made headlines late this summer when it announced on the company blog that the dozen or so vehicles in the program had completed more than 300,000 miles of testing “[covering] a wide range of traﬃc conditions, and there hasn’t been a single accident under computer control.” Don’t expect a radical Minority Report-esque paradigm shift in driving any time soon — the cars were driven in generally mild conditions and Google was quick to remind everyone just how early in the testing process the program is. “We’ll need to master snow-covered roadways, interpret temporary construction signals and handle other tricky situations that many drivers encounter.” At least society is moving towards self-driv-

5 aren’t the jaw-dropping finales Apple has trained the world to hold its breath for. It’s hard to tell where the cellphone can go from here exactly, though public consensus seems to demand minimal size with maximal display and seamless, hands-free operation. And that’s precisely the balance Apple has struck for the past five years. But what Apple sells as “transformative” is actually “incremental.” Two million confirmed presales and people are now warily accepting the new phone for what it is: a baby-step.

C A R S

Photo: Micurs

ing cars at all: remember “The Fifth Element” and it’s vertical arrangement of lanes for flying vehicles? And how they were self-piloted and Bruce Willis could swerve into traﬃc in all

directions at will? Yeah, we can wait for the day when taking a road trip means entering the destination info and then putting on a movie.

eidémagazine.com | 73

Photo: Antonio Zugaldia

G O O G L E

G L A S S

Probably the most anticipated piece of technology and a true glimpse at the future of personal computing, the debut of Google’s “augmented reality head-mounted display” in April of this year wowed developers and tech-futurists alike, while the rest of us scratched our heads at what a future with real-time info literally bursting into our field of vision would be like. Essentially, the glasses perform basic smartphone functions through voice commands and head motions, and provide hands-free internet access through the Android

operating system. The teaser videos on YouTube are intriguing, though easily mocked, and cynics immediately questioned where advertising would force its way into the picture. For now, Google claims the project is simply an experiment in realizing futuristic technology without a business model in place. Unfortunately, the New York Times jumped the gun in quoting anonymous company insiders who claimed the glasses “will go on sale to the public by the end of the year… [roughly costing] the price of current smartphones.”

IN ACTUALITY, A GOOGLE GLASS EXPLORER EDITION WILL BE AVAILABLE TO GOOGLE DEVELOPERS EARLY NEXT YEAR FOR $1,500 — THAT PRESALE SOLD OUT IN RECORD TIME — WITH A CONSUMER VERSION SOMETIME LATER IN 2013. eidémagazine.com | NOV-DEC 2012

éDIY

CREATION STATION M & J

T R I M M I N G S

By Kristin Correa

eidémagazine.com | 75

ne of the best things about living in New York City is the people watching. Everywhere you look there’s something interesting, intriguing, and, at times, something shocking. Here, self-expression is abundant and free flowing. In a city this big and diverse, there is no right or wrong, there’s simply a familiar and foreign (and there’s always more foreign than familiar). On the heels of fashion week, I decide there’s no better time for a fresh dose of style. But where to begin? Lucky for me I live within a world of creators and nothing is more encouraged in this city than authenticity. Enter: The Fashion District. The Fashion District is just one square mile in size, and notable for a number of landmarks, including the Jacob Javits Center, the Empire State Building and Madison Square Garden. It is located between 34th and 42nd streets, from Fifth Avenue to Ninth Avenue. Opposite the ready-to-wear fashions and trends you’ll find in Fifth Avenue designer stores or Soho boutiques, the Fashion District takes those in search of a new look back to the starting line. Here you’ll discover countless storefronts filled to the brim with the raw materials needed to create any look you can imagine, Project Runway-style. Everything from fabrics to buttons to Swarovski crystals can be found here. Not being a master seamstress myself, I decide I need to start simple while navigating my way through the blocks and blocks of shops. After a little research, all signs point in the same direction, the mecca of Do-It-Yourselfers in New York City, a store called M&J Trimmings. I recently heard about M&J Trimmings on The Martha Stewart Show and through several DIY blogs that I read. Per its name, this amazing shop has all of the “trimmings” you could ever need including ribbons, twine, leather cords, rope, chains, rhinestones, buttons, crystals, buckles, embellished tassels, lace and appliqués. One of the biggest trends this fall is layering bracelets and I’m particularly fond of the bracelets that combine metal chain and leather. Google map in hand, I make my way to 37th street and 6th Avenue. A half a block ahead I see the M&J sign and I’m giddy with excitement for my first Fashion District haul. Another minute later I enter the front door and I am not disappointed at what I see. Colors! Colors! Colors! Floor-to-ceiling. I can barely take it all in at once. To my left are walls of beaded lace. To my right, glass cases full of crystals and spiked studs, and to the front my eyes immediately zoom in on what I came here for, rolls and rolls of linked chains for bracelets. At a store like this with so many options, it’s a good idea to go in with a plan and a list of needed items. I used Pinterest to find five DIY bracelets I wanted to make. My list included two different sizes of gold linked chain, leather trim, gold beads, chenille cord, cotton string, and waxed string. All together

eidémagazine.com | NOV-DEC 2012

I purchase enough materials to make 10 custom bracelets and spend around $30. Before leaving I roam around the shop and add at least 10 more future projects to my to-do list. Faux ostrich feather skirt anyone? Or perhaps an extravagant crystal statement necklace? I feel some holiday

crafting coming on and it’s only just the beginning of fall. What’s amazing about this store is that even the least crafty person can be inspired to design and create. The store website has lots of fun project ideas, links to popular DIY blogs and helpful staff (no doubt all crafters themselves) who happily help you find what you need. Even better? If you can’t take a trip to the store they have almost every product cataloged on their website and available for purchase online.

eidémagazine.com | 77

ission complete! I head home to start crafting away. I can’t wait to sport my new bracelets this fall and will absolutely make sure everyone knows I made them myself. When friends grab my wrist for closer inspection and begin to marvel at my craftiness (here’s hoping), I’ll be sure to pass the encouragement along. “Why ladies, it was so easy! All you need is a good eye, a little creativity and a quick trip to M&J!” But more important than the praise of my friends for my crafty deeds will be my sense of immersion into this great big melting pot. OK, so crafting a few layered bracelets doesn’t exactly

eidémagazine.com | NOV-DEC 2012

make me the next Alexander Wang but for me it’s the mindset that counts. It’s the intention to project even just the smallest piece of my unique self onto the world. It’s my quiet way of saying, "I have creation within me too and I’m proud to live and breathe in a world that honors my individuality." Today it may be a few layered bracelets and tomorrow I may build something truly amazing. The freedom to believe in this concept generates such a profound energy within me. It’s the reason I wake up and know that life, that this very day, has the capacity for something wonderful and I simply would not have it any other way.

366 5T H S T N E | AT L A N TA, G A, 30308 C R U Z A D O R E S TAU R A N T.CO M

éDESIGN

I M P R I N T E D What do Jimmy Choo, Target and Nicole Scherzinger all have in common? One wild fall collection. Get imprinted this fall with snakeskin, leopard print, floral geometric patterned wardrobes, accessories and household decor with some of the most popular collections that reflect Mother Nature’s finest. BY VICTORIA KNIGHT

INTO THE WILD From snakeskin and leopard print, to owl and deer renderings, decorate your house and ensemble with these new lines that attract the daring party host and nature lover alike. Express channeled the Michael Kors spring collection featuring snakeskin and leopard prints in their everyday skinny jeans. J. Crew and Banana Republic followed suit with silk tops and pants, and polished belts scarves and clutches, respectively. Blend in and stand out this fall wearing Jimmy Choo’s 2012 collection that has strategically combined the domesticated with the untamed in their zebra, leopard and snakeskin printed shoes. By now you’ve probably seen Nicole Scherzinger representing Impress Press-On Manicure nail sets by Broadway Nails. Wild prints in unexpected colors will transform your normal work day. For the urban apartment-dweller decorators, don’t miss out on decor and bedding from Target’s newest opiate, the Curiosity Shoppe. While the printed towels, pillows and kitchen aprons may not contain animal prints, they definitely have a native, earthly feel. For example, these arrow and Indian printed towels and breakfast bowls will bring excitement to your kitchen’s white plate collection.

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Target’s new line from Patch NYC (which can also be found at Anthropologie) gets in touch with its wild side — straying from the animal prints on clothing, this line features deer, owls, rabbits and foxes on bowls, plates and bedding. This collection of glasses and coasters show exactly what we’re talking about. You can also decorate your walls or kitchen table with this 4-count bowl collection.

G E O M E T R Y AT I T S B E S T For the sophisticated and ‘techsperts’, this season also showcases geometric prints and shapes that are mentally stimulating and visually attractive. Miu Miu’s fall 2012 collection at New York Fashion Week showed oﬀ silk suits, scarves and button up shirts depicted in unorthodox color pallets, mismatched kaleidoscope layouts and hints of summer and spring

colors that fall fashion can’t seem to escape. Representing the deep South, Fabrik’ has an excellent collection of geometric kneelength dresses, retro blouses and scarves that re-create the ’70s. Crate & Barrel also has a fantastic collection of matted geometric prints and architectural shapes to upgrade your living room.

Get imprinted this fall!

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éDESIGN

O THE

FORGOTTEN

FORCE OF

BY TOVA GELFOND

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UFO HOUSE, SANJHIH, TAIWAN PHOTO BY STEFAN KRASOWSKI

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NONE CAN ARGUE THE SHEER FORCE OF NEGLECT. WHEN THE ELEMENTS CONTRIBUTE IN UNISON, BUILDING UPON ONE ANOTHER TO EXERT A FORCE SO STRONG, IT SMOOTHES THE TOPS OF COBBLESTONES UNTIL THEY LOOK LIKE MELTED PATS OF BUTTER. THE UNMISTAKABLE BEAUTY THAT IS LEFT IS A REFLECTION OF THE LIVES WE LEAD THE TURNS WE HAVE TAKEN THE LOST TREASURES IN OUR WAKE.

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ABANDONED MANSION, BEIRUT PHOTOS BY CRAIG FINLAY

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ABANDONED CHURCH, NEW ZEALAND PHOTO BY PHILLIP CAPPER

THE CHIPPED PAINT, AND CRACKED CEMENT TELLS THE STORY OF BEATING A HEART THAT BEATS NO MORE.

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5 BEEKMAN STREET, ATRIUM PHOTO BY ROB BOUDON

WE CELEBRATE THESE WILD, OVERGROWN PATHS THAT LEAD US BACK TO WHO WE WERE.

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THEIR FORGOTTEN CANVASES PAINT THE WORLD IN A NEW WAY WITH RUSTIC CHARM AND A SENSE OF WONDER

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CONCRETE MIXER, OKLAHOMA CITY PHOTO BY KATSRCOOL

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P R I C E L E S S VS

W O R T H L E S S T H E 1 0 M O S T T H R E AT E N E D S P E C I E S

B Y :

M E I

B R A S E L

The debate rages on— priceless versus worthless? This is the center of conversation as the Zoological Society of London and Union for Conservation of Nature released a new list of the top 100 animals, plants and fungi closest to extinction. While many of the species listed don’t have an exact number of species left in existence, there is an ethical debate as to whether or not to help preserve the dying communities. And that question is based on how valuable society as a whole believes they are to the human world. "The donor community and conservation movement are leaning increasingly towards a ‘what can nature do for us’ approach, where species and wild habitats are valued and prioritized according to the services they provide for people," says Jonathan Baillie, conservation director at the Zoological Society of London. The question remains who are we to judge which animals to help and which to, for lack of better term, allow to die down. While the latter might be inevitable, as we are responsible for the forces we exert upon nature, the eco-systems that are put in jeopardy and in turn, species must either adapt or become closer to extinction. Many of the primary threats to these species are credited to

hunting and habitat destruction. The report, a product of 8,000 experts, lists the top 100 species that seem to be on the brink of extinction. They are listed, not by numeral amounts, but by alphabetical order by scientific name. There are no clear estimations as to what it would cost to help save these creatures. The most important question is left up to the reader. Do you save them? "This has made it increasingly difficult for conservationists to protect the most threatened species on the planet," Baillie adds. "We have an important moral and ethical decision to make: Do these species have a right to survive or do we have a right to drive them to extinction?"

WHAT DO YOU THINK IS THE RIGHT PATH?

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TO P

I N

T E N

D A N G E R

01 R A F E T U S

A N I M A LS

EXTINCTION

S W I N H O E I

RED RIVER GIANT SOFTSHELL TURTLE

(4 individuals) Location: Hoan Kiem Lake and Dong Mo Lake, Vietnam and Suzhou Zoo, China Why: hunting for consumption and habitat destruction and degradation as a result of wetland destruction and pollution What needs to be done: education/awareness programs and captive breeding

02 N O M A S C U S HAINAN GIBBON

H A I N A N U S

( <20 individuals) Location: Hainan Island, China Why: Hunting What needs to be done: Gun confiscation in the area of the Bawangling population and habitat protection

03 S T E R N A

B E R N S T E I N I

CHINESE CRESTED TERN

(<50 mature individuals) Location: Breeding in Zhejiang and Fujian, China, and outside breeding in Indonesia, Malaysia, Philippines, Taiwan and Thailand Why: Egg collection and habitat destruction What needs to be done: Protect breeding sites, strengthen legal protection status and raise awareness in breeding colonies.

04 C A V I A

I N T E R M E D I A

S A N TA C ATA R I N A’ S G U I N E A P I G

(40-60 individuals) Location: Moleques do Sul island, Santa Catarina, Brazil Why: habitat disturbance and possible hunting and small population eﬀects What needs to be done: protected area enforcement and regulation of access to the island.

05 P O M A R E A F A T U H I VA M O N A R C H

W H I T N E Y I

(50 individuals) Location: Fata Hiva, Marquesas Islands, French Polynesia Why: predation by introduced species- rattus rattus and feral cats What needs to be done: Increase control of introduced species and consider translocation, either to another island or by creating another, larger controlled area in an accessible part of Fatu Hiva. eidémagazine.com | NOV-DEC 2012

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N ATA LU S

P R I M U S

C U B A N G R E AT E R F U N N E L - E A R E D B AT

(<100 individuals) Location: Cueva La Barca, Isle of Pines, Cuba Why: Habitat loss and human disturbance What needs to be done: Protection of Cueva La Barca and its surroundings

R H I N O C E RO S

S O N D A I C U S

J A VA N R H I N O

(<100 individuals) Location: Ujung Kulon National Park, Java, Indonesia Why: Hunting for traditional medicine and small population size What needs to be done: enforcement of protection laws and possible establishment of a captive breeding program

L I T H O B AT E S

DUSKY GOPHER FROG

S E VO S U S

(60-100 individuals) Location: Harrison County, Mississippi, USA Why: fungal disease and habitat limitation due to climate change and land-use changes What needs to be done: Protection of habitat and management of population to prevent spread of disease

C O L E U R A

S E YC H E L L E N S I S

S E YC H E L L E S S H E AT H -TA I L E D B AT

(<100 mature individuals) Location: two small caves on Silhouette and MahĂŠ, Seychelles Why: Habitat degradation and predation by invasive species What needs to be done: Removal of invasive vegetation and control of introduced predators, coupled with legal protection of habitat and roosting sites

P RO L E M U R

G R E AT E R B A M B O O L E M U R

S I M U S

(100-160 individuals) Location: Southeastern and southcentral rainforests of Madagascar Why: Habitat destruction due to slash- and-burn agriculture, mining and illegal logging What needs to be done: Habitat protection and reforestation in the lvato and Karlanaga regions

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ĂŠTRAVEL

BY BONNIE HERRING

DISCOVERING THE VINTNERS OF CALIFORNIA WINE COUNTRY Napa Valley and its sister region Sonoma, Calif., are indisputably the most highly regarded wine regions in North America. Even for a non-wine enthusiast, visiting wine country in California is a relaxing and thoroughly enjoyable vacation. Vinification, the process of making wine, is a time honored family tradition that dates back to early

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B.C. Currently, approximately 211.9 million cases of wine are produced in the US every year. The more than 45,258 acres of planted vineyards in Napa Valley produce these high quality wines but there are many other reasons to visit; spectacular scenery, winery tours, tasting experiences and especially the friendly laid back California vibe.

erhaps the most inspiring part of a visit to wine country is the vast landscape. Napa and Sonoma are located in northern California among rolling hillsides, winding roads and beautiful terrain. The perfectly manicured, lush green vineyards seem to stretch out endlessly across the land and the natural beauty evokes a sense of calm and serenity. Quaint little towns scattered about these regions offer a break from wine touring with an abundance of eateries, pubs and boutiques. Time moves a little slower in wine country; folks are gracious and hospitable and always seem to have time for a glass of wine and friendly conversation. Trip preparation is important to ensuring the desired wine country experience. Wine tasting is not the only activity in Napa and Sonoma. There are a multitude of outdoor activities from early spring through late fall including hot air balloon rides, horseback riding, hiking and bike tours, just to name a few. While planning a trip to wine country can seem like a daunting task for a firsttime visitor, there are plenty of resources available on the web to help with the details. The driving can be somewhat treacherous due to the mountains and hillsides, but there are many car services to help navigate the countryside. WedriveU.com is an hourly based chauffer service that is approved as an additional driver on all Avis rental cars. Their rate is extremely reasonable and after sipping and sampling wines, a designated driver is essential to ensuring safe travels.

Photo By Sarah Ackerman

The Best Time to Visit

Winter is the rainy season in wine country and the vines are in hibernation so there is less lush greenery than other times of the year. Napa and Sonoma both have pleasant temperatures in spring and fall with summer being somewhat warmer. During summer, the vines are in full luxurious bloom, but it is a very popular time for visitors and the wineries are quite busy. Fall is the annual harvest time of the grapes. Visitors are not quite as plentiful and guests are able to learn firsthand about the process of pressing and bottling the wines. So now is the perfect time to start planning your spring getaway.

Planning Your Time

It’s important to map out the diﬀerent wineries to visit, there is some distance between the diﬀerent wineries and it is easy to waste time backtracking. Reservations are usually preferred and easily obtained in advance. Consider and plan to stay at each winery 45 minutes to one hour in order to get the full tasting experience. Winery hours, tasting costs, reservations and tour information can be found on the individual winery websites and vary by winery. eidémagazine.com | 97

A Different Kind of Tasting

A unique wine tasting experience is available at the Darioush Winery. Darioush oﬀers what is known as a barrel tasting and cellar tour. Barrel tastings involve touring the wine cellar and sampling wine directly out of the barrel it is being aged in. Since these wines are not fully aged, the adventure invites visitors to experience the wine aging process. Visitors are able to taste wines at various stages of aging and from diﬀerent types of barrels. Even though the grape is the most important ingredient, the 59-gallon oak barrels that deeply influence the taste of the wines.

Escaping the Stress of Everyday Life

My favorite wineries

A truly delightful way to enjoy an afternoon in OVID wine country is to plan a picnic lunch at one of Honig the vineyards. After completing a tasting, purDarioush chase a bottle or two and enjoy a boxed lunch on Domaine Chandon a blanket overlooking the vines. Many vineyards Del Dotto have abundant space to enjoy a relaxing afterRaymond Vineyards noon sipping a newfound favorite. Whether planning a romantic getaway, relaxing escape or fun filled girls weekend, visiting Napa and Sonoma wine country is a truly unique experience. Many wineries oﬀer wine varieties that are only available for purchase directly from the winery. Be sure to pack a camera and bring home a bottle of proprietary wine for a later trip down memory road.

Come Say Hi.

ARI GRAYNOR HOLLYWOOD IS CALLING

THE GENIUS ISSUE

IN SEARCH OF THE

SUITABLE MAN

SEPT/OCT 2012

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