Brand History
Esprit (Originally Esprit de Corp) was founded in California by Susie and Doug Tompkins in 1968. It was an iconic fashion brand that extended far beyond clothing. Esprit is an international fashion brand that represents a style and a quality since 1968. Esprit was founded by a married couple, Susie and Doug Tompkins with the vision of essential positivity. They were inspired by the revolutionary spirit of the ‘60s the brand focused on togetherness. They sold homemade clothing from the back seat of their station wagon. Right from the cradle, they instilled into Esprit the values they held most dear. The brand reflected relaxed American West Coast lifestyle, creativity and a high social and ecological sense of responsibility. The founders left the company, while Esprit rapidly expanded on an international scale, recording a long period of commercial success. This strategy made Esprit one of the world’s most successful and most profitable fashion brands. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice.
BRAND OVERVIEW
BRAND STORY
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