Esprit // Visual Strategy Guide (GR604 Student Project)

Page 44

Adjacent Competitors From cosmetics to personal care products, from artisans to farmers. This category shows that various brands are dedicated to conserve the environment and ensure the quality of life.

TOMS

BURT’S BEES

The promise of Toms is to deliver a pair of free shoes to a child in need for every sale of their retail product. The shoes are always given to children through humanitarian organizations that incorporate shoes into their community development programs.

Burt’s bees is a subsidiary of Clorox that describes itself as an earth friendly, natural personal care company making products for personal care, health, beauty, and personal hygiene. They are committed to supporting the communities and environments where we source our ingredients.

SEVENTH GENERATION

LUSH

The leading brand of green cleaning products, baby diapers, laundry detergent, paper towels, dish soap, tampons, tissues, paper towels, and baby wipes.

Their belief is creating more than just fun, gorgeous products for the bath, body, and shower. They have been fighting against animal testing. They actively choose ingredients from companies that don’t commission tests on animals.

42

ESPRIT

VISUAL STRATEGY GUIDE


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.