Vinicius Jesus
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Visual communication is a means of conveying data and information using various visual mediums, for instance, graphic design, diagrams, text, prints, charts, illustrations, typogra phy, infographic, body language, signs, expressions, gestures, drawings, images, colour, and animation.
Visual communication is an important concept where two or more people can communicate their thoughts, messages and ideas effectively. The emphasis is on sharing meaningful information and content with the audience through the use of visual elements.
Visual communication is a way to communicate ideas graphically in ways that are efficient and help to convey more meaning. It’s a critical element of any content marketing strategy.
This is because visuals can help to evoke emotions in your audience, provide stronger examples for your message and so much more. Visual communication involves the use of visual elements, such as drawings, illustrations and electronic images, to convey ideas and information to an audience.
If a visual communication is not properly designed for its intended use and audience, it can lead to a breakdown in commu nication. Also it can cause a distraction and detract from the message the image is supposed to convey if it has the wrong information.
Visual Communications dates back around 40,000 years, when the earliest civilisations used cave walls as canvasses to share their knowledge, beliefs and stories. Although modern life now offers an overwhelming number of ‘canvas’ options; it’s clear that visual storytelling has never lost its currency or impact.
Fast forwarding to usage of ideograms up to the invention of the alphabet. It is save to say that visual communication has always been a part of our existence.
Visual communication also came from the arts and science in technical drawings and various art mediums. Paintings can capture the essence of subjects. Instead of relying on a verbal or written description, people were able to actually see the subject at hand.
This is expanded into many other mediums. Sculpture, drawing, ceramics and performing arts are all forms of visual communication that can be seen, recognised and understood.
Ultimately, we absorb visual communication the same ways we did in the past. The main difference is the platform. We are shown digital billboards, media through mobile devices, laptops, and that’s expanding to virtual reality and augmented reality. Digital media consumption is now the norm.
It is a powerful tool that can be used for either good or wrong, and judging from the era we are living in right now the line between right or wrong is pretty much blurred out.ww
Hieroglyphic relief: The Egyptians first used these sacred carvings exclusively for inscripvtions carved or painted on temple walls.
We are far better at learning and remembering content we’ve seen in pictures than as text, a phenomenon known as the Picture Superiority Effect. There are several reasons why this occurs. One is that ‘picture stimuli’ embeds into memory twice, as both verbal code and as an image. Words only generate a verbal code.
Evolutionary theory confirms that over the course of human existence, our visual system has evolved to process multiple images in parallel. Text, which appeared much more recently in human history, must be scanned one character at a time. Those characters must be recognised and pieced together into words, then sentences – all before being processed for meaning.
Four important reasons why visual communication is crucial in order to effectively deliver a meaningful message:
1. Visual communication saves time by relaying messages faster.
Stats have shown that visuals are processed 60,000 times faster in the brain than text.
Getting your point across quickly is a great way to conserve time and money.
Images and video convey a richer experience than text-heavy content alone. In a media landscape filled with clutter, readers’ attention is hard to acquire, and even harder to retain.
As a result, readers often prefer to scan content rather than read word-for-word. Keeping your material loaded with visuals is a surefire way to relay your message in less time.
When you have an abundance of text in an email, your message can get lost. The recipient of your note might have a hard time understanding your point, resulting in time being wasted. Instead, use visuals!
Collaborating on projects with remote employees can be challenging. Short, simple videos or animated GIFs are a great way to quickly iterate on suggested edits among your team, and make certain that everyone involved is on the same page.
GIFs are also a great way to lighten the mood. Working can be stressful, so incorporating fun GIFs that not only send a clear message but also entertain can aid the communication process.
An important part of delivering a consistent experience with visuals is branding. In addition to a logo, many organisations have defined brand colours that should be used in all marketing activities.
Logos, colours, font, graphics, icons, and imagery, paired with your company’s voice and tone, make your brand recognisable.
Using consistent visual communication is a great way to take advantage of your brand’s equity when launching to a new market.
2. Visual communication ensures that a clear, unified message is delivered.
3. Visual communication helps to provide a shared, consistent experience.
Regardless if your organisation has five people or 500 people, if it’s a start-up, or if it has a long history, making sure that everyone is using the same defined brand elements is a great way to start driving recognition of your organisation and build brand awareness.
From a scientific perspective, it’s been found that using relevant visuals help the audience remember the information more effectively.
Of all information transmitted to the brain, 90% is visual. And as we discussed earlier, visuals are processed 60,000 times faster in the brain than text.
Whether your planned communication is internal or external and regardless of the topic or strategy, retention is always something to aim for.
Some information, such as statistics, is always better conveyed in a picture than verbally explained. Using visual aid will allow you to illustrate a complex idea in dynamic ways. An image makes sense to everybody despite cultural, geographical, ethnic or language differences among people.
People only tend to remember 10% of what they hear and 20% of what they read. However, they actually tend to remember 80% of what they see. This is why visual communication is crucial. A nice image or an interesting video of your product and service would guarantee a positive response from your audience and help you earn their trust. Visual communication is truly a powerful tool you can use when you are trying to make a point.
I believe that visual communication will never die, it will only get more powerful in the sense of having the power of placing ideas, morals and believe within someone’s mind so tactically that the person would become convinced that it was his/her original idea to begin with.
Visual correspondence alludes to a visual method for passing data to a specific crowd rapidly without utilising words. The utilisation of visual correspondence offers intuitive, easy to understand, and responsive methods for sharing data. Visual data ought to be created to guarantee that they can pass data to collectors consistently.
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