Hershey's Special Dark Chocolate

Everything you loved as a child but better Objective: Remind people of their love for the childhood product.

Target Audience: Ages 20-35. Grew up using Hershey’s Milk Chocolate syrup. Enjoy dark chocolate due to its health benefits.

Solution: Using the imagery of chocolate, the hope is to remind people how much they loved the product and still are loyal to the brand.

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back of display

Go ahead . . . indulge Everyt h loved ing you a but be s a child tter!

Billboard with chocolate dripping down the side of the building onto the ground.

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Elevator would be in a place where you can see the outside, like a mall.

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Inside of the elevator will seem like a chocolate wonderland.

Go ahead... indulge

Everything you loved as a child but better!

Fact: Dark Chocolate helps lower blood pressure.

Front side

$1

off one bottle of Hershey’s Special Dark Chocolate Syrup

Promo Code: VDGF19 Open flap

Everything you loved as a child but better!

Fact: Dark Chocolate helps lower blood pressure.

$1

off one bottle of Hershey’s Special Dark Chocolate Syrup

Back side

Promo Code: VDGF19

Open flap

Direct mailer with coupon as well as flap that is dark chocolate scented (similar to a perfume scent ad in a magazine).

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