Everything you loved as a child but better Objective: Remind people of their love for the childhood product. Target Audience: Ages 20-35. Grew up using Hershey’s Milk Chocolate syrup. Enjoy dark chocolate due to its health benefits. Solution: Using the imagery of chocolate, the hope is to remind people how much they loved the product and still are loyal to the brand.
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Go ahead . . . indulge Everyt h loved ing you a but be s a child tter! Billboard with chocolate dripping down the side of the building onto the ground.
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Elevator would be in a place where you can see the outside, like a mall.
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Inside of the elevator will seem like a chocolate wonderland.
Go ahead... indulge
Everything you loved as a child but better! Fact: Dark Chocolate helps lower blood pressure.
Front side
$1
off one bottle of Hershey’s Special Dark Chocolate Syrup
Promo Code: VDGF19 Open flap
Everything you loved as a child but better! Fact: Dark Chocolate helps lower blood pressure.
$1
off one bottle of Hershey’s Special Dark Chocolate Syrup
Back side
Promo Code: VDGF19
Open flap
Direct mailer with coupon as well as flap that is dark chocolate scented (similar to a perfume scent ad in a magazine).
ekschachter.com