Purell

Don’t be afraid to touch Objective: Promote Purell during any season as it always helps to kill bacteria and will enable you to go through your daily routine without any worries.

Target Audience: Commuters in popular urban areas.

Solution: Through non-traditional media, Purell is able to be interactive with consumers and be a constant reminder in instances when people may come in contact with germs.

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Don’t be afraid to touch

Once inside the bus, a passenger can get a free sample of Purell by placing their hands under the dispenser by the back door.

ekschachter.com

Use your hand to Purell the germs away

Use your hands to Purell the germs away

Interactive panel with moving components where the viewer is asked to “wipe” away germs with the swipe of his/her hand. One can also receive a sample of Purell from the life-size bottle that is motion sensored to dispense small amount.

Purell instantly kills 99.9% of germs

eeeeKs!

Don’t Be Afraid To Touch

BtwThis screen is covered in real germs... so turn around and get a FREE SAMPLE

Purell the germs away

The webpage becomes covered in “germs” and the person is then prompted to Purell them away and is rewarded with a fact followed by the tagline and a germ-free screen. Inspired by Google’s “let it snow.”

Purell instantly kills 99.9% of germs

Don’t Be Afraid To Touch ekschachter.com

Checkout counter at grocery stores.

eeeeKs!