The experts at keeping your greens healthy Objective: Promote the emotional connection people have to their lawns and the memories they made there. Target Audience: Families in suburan/rural areas. Solution: Show some of the emotional experiences/memories people have with their lawn and engage the consumer to generate their own content to add to the campaign.
ekschachter.com
It’s where I fell in love.
It’s where I kept my dreams.
at
experts keeping The
your
greenshealthy
at
www.savatree.com
experts keeping The
It’s where I learned to fly. at
www.savatree.com
experts keeping The
your
greenshealthy
your
greenshealthy
Billboard ads displayed on the side of building with branded environment showing the emotional memories connected to a yard.
www.savatree.com
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ekschachter.com
Share your lawn stories
Share your lawn stories
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For augmented reality, turn phone sideways and watch what happens.
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We want to see pictures of your lawn/trees and hear how they were a part of your life. Pin it to our board and your picture could be our next ad.
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Send Stories Greens
Pics
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at
experts keeping The
Stories Greens
Pics
Contact
Stories Greens
Pics
Contact
Stories Greens
Pics
Contact
Stories Greens
Pics
Contact
your
greenshealthy
Mobile app to engage consumer with the company. The stories tab is where they can share their stories through either facebook or twitter.
Stories Greens
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Pics
The augmented reality app changes whatever environment into a garden scenery. With the “Pics� tab, the consumer has the ability to upload pictures with the potential to have them created into future billboard ads. These images are also the ones that generate the content for the board on pinterest. The final tab is a contact one so that the person can get in touch to get lawn care.
Contact
ekschachter.com
Your lawn Stories
Your lawn Stories
Pinterest page that has been changed to be more branded to Sav-a-tree. There is also the board, “Your Lawn Stories� that shows the pictures posted from the mobile app.
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